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ABOUT 3BL Media, LLC
3BL Media provides a cloud-based, multi-channel news and content distribution platform for innovative companies.
Journalists, investors, customers and other stakeholders now have more choices than ever as to where and how they get their news and information. From email to news terminals to social media platforms and web portals, many options are available. And different people respond differently to various message formats: blogs vs. press releases vs. videos vs. articles.
3BL Media clients know that distributing multiple message formats, through multiple channels, produces results.
The Distribution Revolution(tm) means that organizations can distribute their press releases, blogs, videos and other media assets through social media, new media and traditional media channels, creating the greatest opportunity for the target audience to encounter and interact with your content.
Uniqlo Launches “Clothes for Smiles” Initiative With UNICEF; Hershey Joins Sustainability Accounting Standards Board; Small Colombian Coffee Growers Get Climate Change Insurance - CSR Minute for December 10, 2012
“Clothes for Smiles”—that’s the title of clothing retailer Uniqlo’s new campaign to turn the hopes of children around the world into reality. The $10 million project will be funded by sales of HeatTech and Ultra-Light Down products, and is being developed in partnership with UNICEF, which will receive a $5 million dollar donation. The remaining $5 million goes to projects suggested by online applicants as judged by a panel that includes Novak Djokovic, the number one ranked male tennis player, and a UNICEF Ambassador.
Hershey is the newest member of the newly founded Sustainability Accounting Standards Board. The company has joined the Advisory Council of the Board as part of its commitment to reporting on its expanding sustainability practices. The SASB aims to develop sustainability accounting standards for 89 industries to give investors, companies and stakeholders a comprehensive, transparent view of a company’s sustainability risks and opportunities.
Coffee growers of high quality Arabica beans in Colombia whose output has been damaged by climate change will be getting insurance in a new program financed by the government. The $16 million fund will support 96 percent of the country’s 500,000 growers who farm less than 12 acres in coffee beans. Three years of bad weather, a 40 percent decline in bean prices, and a 6 percent increase in the peso valuation have hit small Colombian coffee producers hard.
For more information on these and other stories, go to 3blmedia.com