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ABOUT 3BL Media, LLC
3BL Media provides a cloud-based, multi-channel news and content distribution platform for innovative companies.
Journalists, investors, customers and other stakeholders now have more choices than ever as to where and how they get their news and information. From email to news terminals to social media platforms and web portals, many options are available. And different people respond differently to various message formats: blogs vs. press releases vs. videos vs. articles.
3BL Media clients know that distributing multiple message formats, through multiple channels, produces results.
The Distribution Revolution(tm) means that organizations can distribute their press releases, blogs, videos and other media assets through social media, new media and traditional media channels, creating the greatest opportunity for the target audience to encounter and interact with your content.
Verizon Wireless Works for CO Fire Relief; Fed Ex & Jane Goodall Launch "We Deliver Green"; Social Change Impact 2012 Report from Walden U. - CSR Minute for July 19, 2012
Verizon Wireless has introduced a mobile giving program for users to contribute to communities affected by the Colorado wildfires. Customers can use their mobile phones to make $10 donations to the American Red Cross Disaster Relief Fund to support evacuees by texting the word REDCROSS to the organization’s code 90999.Verizon is waiving text-messaging fees, so 100 percent of each $10 donation goes to the Red Cross.
FedEx and the Jane Goodall Institute have developed a program to engage primary school students to take direct action to help the environment. 200 students from four primary schools in Hong Kong are leading lifestyles with lower carbon dioxide emissions and are raising eco-awareness through the “Fed Ex We Deliver Green” Classroom program, an innovative education initiative.
The 2012 Social Change Impact Report from Walden University shows that two-thirds of adults around the world agree that when economic conditions are bad, it is more important to be involved in social change than when economic conditions are good. The second annual global survey includes comments from 9,000 adults about the roles of governments, nonprofits, and the media in social change.
For more information on these and other stories, go to thecsrminute.com