(Justmeans.com / CSR News) - On October 14, 2009, Boston University School of Management will host a conversation with Timberland President & CEO Jeffrey Swartz about the role sustainability and environmental stewardship will play in the futures of both corporations and individuals.

Swartz, who has been in his role since 1998, says: “Caring about the environment and climate change is no longer a personal preference.  What happens in our environment has begun to impact our professional choices, our consumer options, and our wallets.  Being responsible must be part of a company’s DNA rather than a bonus.”  As a responsible corporate citizen, Timberland takes an approach to corporate social responsibility that not only benefits the environment, but also saves money, increases innovation, and attracts exceptional talent.

Louis E. Lataif, the Allen Questrom Professor and Dean of the Boston University School of Management, and former President of Ford Europe, welcomes the opportunity for students to consider the business impact of environmental awareness. Lataif says: “Here at the School of Management, our curricular and vocational ethos has long centered on the ways management as a system can improve not only the bottom line, but also benefit society as a whole. We teach the art, science, and technology of business; sustainability initiatives are a terrific example of a business problem that requires attention to all three of those areas.”

The event will be held in the Morse Auditorium at Boston University from 4-5:30pm on October 14. According to Kristen McCormack, Director for the School’s Public & Nonprofit Management Program, who will serve as moderator for the event: “We’re giving concerned students an opportunity to find out how to navigate this exciting new business landscape, to hear how large companies can reduce their carbon footprint, and to think about how they can pursue competitive careers that match their passions when they finish school.” Those planning to attend are encouraged to submit questions for Mr. Swartz ahead of time at http://www.management.bu.edu/event/timberland/.

About Timberland
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland® products are sold worldwide through leading department and specialty stores as well as Timberland® retail stores. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good" – forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com. To learn more about Earthkeepers, please visit www.earthkeeper.com.

About Boston University School of Management

Founded as the College of Business Administration in 1913, Boston University School of Management educates builders and leaders, uniquely fusing the art, science, and technology of business. The School is the global pioneer of the MS·MBA program, a rigorous dual-degree, next generation MBA integrating traditional management education with expertise in the information technologies that are transforming every business. The School also offers executive programs along with its undergraduate degree and a full range of graduate degrees, such as the top-ranked MBA in Health Sector Management and the MBA in Public & Nonprofit Management. For more information, visit http://management.bu.edu.  

Media Contact:

Jennifer M. Ivers

617-358-0234

ivers@bu.edu