(Justmeans.com / CSR News) - MEDIA ADVISORY: For Meeting Thursday Feb. 25, 2010

CONTACT: Conrad MacKerron, (415) 391-3212 x31 or (510) 761-7050 mack@asyousow.org

Why Can’t Apple Make Greenhouse Gas Curbing Commitments?

Proxy Proposal Challenges Apple to Make Public Commitment on Greenhouse Gas Emission Cuts

Who: Apple Board members, including Al Gore, and shareholders
What: Apple’s Annual General Meeting and Proxy vote
Where: Apple Corporate Headquarters, 1 Infinite Loop, Cupertino, CA
When: 10 a.m., Thursday, February 25, 2010

Cupertino, CA—Why is a red-hot company like Apple with a Nobel-Prize winning board member, Al
Gore, unable to set public goals to reduce its carbon footprint? That’s the question raised by a shareholder
proposal to be voted on tomorrow at the Apple annual shareholder’s meeting.

Apple is telling shareholders in its proxy that it “provides its customers and shareholders with an
unmatched level of detail on environmental performance.” That is not the case. Apple has no formal
corporate social responsibility report as do its peers such as Dell and Hewlett Packard.

As You Sow Foundation will present a proposal asking Apple for a sustainability report describing
corporate strategies on climate change, development of goals for reducing greenhouse gas emissions, and
a focus on discussing environmental and social impacts and employee and product safety.

“Vice President Al Gore won a Nobel Prize for his climate change education and activism efforts. With a
figure of this caliber on its board, Apple should be second to none in greenhouse gas reduction
commitments and detailed discussion of its approach to the issue,” said Conrad MacKerron, director of
the group’s Corporate Social Responsibility Program.

As You Sow compared categories disclosed in public reporting by Dell, HP and Apple. Apple lags peers
notably in establishing forward-looking goals. Dell and HP provide multiple energy efficiency goals in
their Corporate Social Responsibility (CSR) reports; Apple provides no goals. Dell has environmental
product design goals; Apple does not; Dell has set multiple packaging reduction goals; Apple has not.
Apple also lags peers in other key areas of CSR reporting:

• Dell and HP disclose OSHA data on injury rates which many companies routinely report; Apple
does not.

• Apple is the world’s largest music retailer. Its Safari browser is widely used on company
products. There’s no discussion of efforts being taken to protect user privacy. HP discusses
privacy and sets privacy improvement goals.

• There is minimal discussion of employee engagement efforts; Dell and HP discuss in detail.

• There is no discussion of corporate philanthropy, a staple of most CSR reports. Dell and HP
discuss in detail.

After the vote, As You Sow will continue to engage Apple on this issue and report to stakeholders on
improvements in its corporate responsibility reporting.

Co-filers of the proposal include the New York City Pension Funds and Calvert Asset Management Co.

As You Sow is a non-profit group promoting corporate social responsibility through shareholder
engagement. www.asyousow.org

RESOURCES

Background on Apple and Greenhouse Gas Reporting http://www.asyousow.org/sustainability/climate%20IT%20apple.shtml

Text of shareholder proposal and company response
http://www.asyousow.org/publications/2010%20articles/AAPL%20Proxy%20.pdf

Comparison of Apple, Dell and HP sustainability reporting
http://www.asyousow.org/publications/2010%20articles/Comparison%20chart.pdf

Information Sheet for Apple Shareholders
http://www.asyousow.org/news/Apple%20vote.htm

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