Press Release - The mGive Foundation
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mGive Powers #GivingTuesday to Kick Off Holiday Giving Season. http://bit.ly/UgFyGY
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ABOUT The mGive Foundation
MISSIONThe mGive Foundation fosters social advancement by enabling an environment for mobile technology to create efficiencies, accountability, and communication to extend the reach of the philanthropic community.
OVERVIEWThe mGive Foundation is proud to be associated with the creation of mobile giving. Now, the ecosystem has matured and we are ready for Mobile Giving 2.0 (MG2.0).Formed in October 2009, The mGive Foundation (TMF) is a 501c3 public charity registered or able to solicit contributions in all states working to enhance the mobile giving ecosystem. TMF seeks to further cultivate the current state of mobile giving to increase efficiency, access and integration of mobile giving.TMF is an aggregator agnostic foundation that serves to increase the accessibility of mobile giving programs through sophisticated and robust integration technology that is capable of working across any aggregation platform. The team behind TMF has been working toward a mainstream mobile giving channel since 2005 and continues to dedicate resources and support to the channel.Mobile philanthropy has traversed an impressive course thanks to the commitment and collaboration of the wireless and nonprofit communities. TMF hopes to explore and innovate an enhanced mobile giving channel that is responsive and proactive while balancing risk aversion and accountability.mGive Powers #GivingTuesday to Kick Off Holiday Giving Season
Nov 20, 2012 6:45 PM EST
Nov. 20, 2012 /3BL Media/ - Black Friday and Cyber Monday kick off the official shopping season. This year #GivingTuesday will be the official kick off for the giving season.
The challenge is simple; commit to giving on Tuesday November 27, 2012. Then mobilize your friends, family and community to join the movement.
Dedicating specific days to holiday shopping has increased revenue for retailers. #GivingTuesday was initiated by a group of nonprofit and business leaders who wanted to create the same effect for cause action, but also to remind people of the true meaning behind the holiday season.
“Everyone can be a philanthropist,” said Aaron Sherinian, Vice President of Public Relations and Communications for the United Nations Foundation, one of the movement’s founding partners. “From the small issues that affect individual communities, to global issues, anyone can give.”
The mobile donation channel allows donors to take immediate action as a part of #GivingTuesday at a very busy time of year. In most cases, donors are only four clicks away from donating money, time or other resources to their favorite causes.
“#GivingTuesday is a brilliant initiative to bring people together to inspire all of us to keep alive the giving spirit that is the best part of the holiday season,” said Jenifer Snyder, executive director of The mGive Foundation. “Mobile is the unifier that increases this movement exponentially because it allows more people to become everyday philanthropists.”
“mGive is providing the infrastructure and our fail-safe procedures to process the mobile donations that will occur for #GivingTuesday,” said Snyder. “The #GivingTuesday creators inspired mGive to donate as well so we’re waiving our application and set-up fees for any nonprofit participating in this movement.”
“Mobile technology is at the heart of the biggest ways we can all help the world for the better, said Sherinian. “Mobile has changed the way people give, and puts philanthropy in the palm of their hands. That’s at the core of what #GivingTuesday is all about: to help people give more, better and smarter.” For information about #GivingTuesday please visit givingtuesday.org
About The mGive Foundation: The mGive Foundation is a 501(c)(3) created to certify nonprofits wishing to participate in the mobile giving channel and facilitate the flow of funds from carriers directly to participating nonprofits.
The mission of the organization is to drive innovation and to assist other nonprofits in their efforts to raise money and communicate with donors more effectively through the mobile channel. For more information please visit www.mgive.org.
Contact:
Andrea Schafer (on behalf of The mGive Foundation)
303.981.9000
Andrea@gokairos.com
SOURCE The mGive Foundation
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