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using a Justmeans marketing framework
using a Justmeans marketing framework
Timberland featured in Fast Company magazine
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Read this September 2008 article from Fast Company to learn Timberland CEO Jeff Swartz's take on corporate responsibility. The article also got picked up by the Doing Well Good blog, where author Nathaniel Whitmore poses a question about whether producers or consumers should have more responsibility when it comes to sustainable consumption. Check out the discussion - or better yet, post a comment or question here on our Just Means page! |
- Posted on: September 23, 2008
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Martin Smith 1 October 2008 Costco maintain a hire P/E ratio vrs Walmart for a five year span in the early 2000s despite having paying nearly double per hour + healtcare for employees. Thats the kind of example that the Street will recognize as a real case study in why companies should pursue both social and environmental initiatives.
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Kevin Long 1 October 2008 Martin - what companies and what examples?
If anything, I think that companies set easy targets to that they can hit them even when the going gets tough. |
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Martin Smith 30 September 2008 So many companies reneg on their social responsibility once the going gets tough. I am impressed by Jeff Swartz's commitment. It would be great if Timberland could really focus on ways to drive shareholder value through increased sales through this commitment. I think case studies on how companies stuck to their guns and drove long term ROI are needed to compel others to join the social responsibility bandwagon.
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