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2009 FT/Justmeans Social Innovation Awards

Oct 29, 2008 1:23 PM CDT

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Today's global challenges require a new mindset toward value creation, one where the goal of profit-making is expanded to a broader definition of wealth creation. Business as usual will not work and tomorrow's companies must redefine their processes to balance both their shareholders and society's needs. Beyond developing new products and services, the processes underlying business are changing. Companies now co-create their strategies with a wide variety of stakeholders, including employees, customers, activists, shareholders, and NGO leaders.

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