Environmental StartUp Delivers Big Results in Inaugural Year 2008
  Environmental StartUp Delivers Big Results in Inaugural Year 2008 PDF (139 kb) 
Brighter Planet, a Vermont-based environmental start up, announced today that it has helped 100,000 people reduce their carbon footprints in 2008, its first full year of business. The company said its results were attributable to the success of its Web based viral marketing campaigns the 350 Challenge, Climate Matters, Break the Bottled Water Habit and One Day; and the national popularity of the Brighter Planet Visa credit and Check cards, provided in partnership with Bank of America.
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