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				<channel><title>Press Releases</title><link>http://www.justmeans.com/index.php?action=showpressrelease </link><dc:creator>Justmeans.com</dc:creator><pubDate>Fri, 20 Nov 2009 23:43:07 GMT</pubDate><generator>http://www.justmeans.com</generator>
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													<title>Staples Receives Covalence Ethical Ranking 2008 </title>
													<link>http://www.justmeans.com/press-releases/Staples-Receives-Covalence-Ethical-Ranking-2008/4287.html</link>
													<pubDate>Fri, 20 Nov 2009 10:18:03 GMT</pubDate>
													<dc:creator>Staples</dc:creator>
													<description><![CDATA[COVALENCE ETHICAL RANKING 2008

 GENEVA (SWITZERLAND), 20 JANUARY 2009

 Geneva-based Covalence is publishing today its [...]]]></description>
													<content:encoded><![CDATA[

	COVALENCE ETHICAL RANKING 2008

	  GENEVA (SWITZERLAND), 20 JANUARY 2009

	Geneva-based Covalence is publishing today its annual ethical ranking covering an enlarged universe of 541 multinationals within 18 sectors and based on a renovated calculation methodology combining popularity and diversified performance.

	The main results across sectors are: 

	> The following companies enter the top 10: Xerox (5th), General Electric (8th), and DuPont (10th), replacing IBM (14th), Hewlett-Packard (30th), and Toyota (34th).

	_ _ 

	> Leaders are HSBC, Intel, and Unilever

	_ _

	Companies are ranked in each sector as well as across sectors. The data used to build this ranking runs from 2002 to 30 November 2008.

	LEADERS ACROSS SECTORS: 1. HSBC Holdings, 2. Intel Corp, 3. Unilever, 4. Marks FONT-SIZE: 11PT; FONT-WEIGHT: BOLD;">SECTOR LEADERS (click on sector to view details): Automobiles font-size: 11pt;">: Nissan Motor; Banks : HSBC Holdings; Basic Resources : Alcoa Inc; Chemicals : DuPont; Construction font-size: 11pt;">: Holcim; Financial Services : Goldman Sachs; Food font-size: 11pt;">: Unilever; Health Care : GlaxoSmithKline; Industrial Goods font-size: 11pt;">: General Electric; Insurance : Swiss Re; Media : Pearson PLC; Oil font-size: 11pt;">: Petrobras; Personal font-size: 11pt;">: Sony; Retail : Marks Technology : Intel Corp; Telecommunication : Vodafone; Travel font-size: 11pt;">: Starbucks; Utilities : PG&E Corp.

Links:
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 http://www.covalence.ch/index.php/products/services/ethical-rankings/across-sectors/
 http://www.covalence.ch/index.php/products/services/ethical-rankings/automobiles-parts
 http://www.covalence.ch/index.php/products/services/ethical-rankings/banks
 http://www.covalence.ch/index.php/products/services/ethical-rankings/basic-resources
 http://www.covalence.ch/index.php/products/services/ethical-rankings/chemicals
 http://www.covalence.ch/index.php/products/services/ethical-rankings/construction-materials
 http://www.covalence.ch/index.php/products/services/ethical-rankings/financial-services
 http://www.covalence.ch/index.php/products/services/ethical-rankings/food-beverages
 http://www.covalence.ch/index.php/products/services/ethical-rankings/health-care
 http://www.covalence.ch/index.php/products/services/ethical-rankings/industrial-goods-services
 http://www.covalence.ch/index.php/products/services/ethical-rankings/insurance
 http://www.covalence.ch/index.php/products/services/ethical-rankings/media
 http://www.covalence.ch/index.php/products/services/ethical-rankings/oil-gas
 http://www.covalence.ch/index.php/products/services/ethical-rankings/personal-household-goods
 http://www.covalence.ch/index.php/products/services/ethical-rankings/retail
 http://www.covalence.ch/index.php/products/services/ethical-rankings/technology
 http://www.covalence.ch/index.php/products/services/ethical-rankings/telecommunication
 http://www.covalence.ch/index.php/products/services/ethical-rankings/travel-leisure
 http://www.covalence.ch/index.php/products/services/ethical-rankings/utilities
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													<title>Pepperidge Farm &amp;quot;Create a House, Build a Home&amp;quot; Spreads Holiday Cheer </title>
													<link>http://www.justmeans.com/press-releases/Pepperidge-Farm--quot-Create-a-House--Build-a-Home-quot--Spreads-Holiday-Cheer/4286.html</link>
													<pubDate>Thu, 19 Nov 2009 21:07:59 GMT</pubDate>
													<dc:creator>Campbell Soup Company</dc:creator>
													<description><![CDATA[(11/13/09) - This season, Pepperidge Farm is celebrating the best parts of the holidays: being home with family and mak [...]]]></description>
													<content:encoded><![CDATA[

	(11/13/09) - This season, Pepperidge Farm is celebrating the best parts of the holidays: being home with family and making great memories. In the spirit of encouraging families to make memories at home, Pepperidge Farm is supporting Habitat for Humanity by donating $50,000. And to help spread holiday joy, Pepperidge Farm is inviting consumers to share a cookie house photograph or personal holiday baking story for a chance to win $10,000 toward a home improvement project. It's all part of a "Create a House. Build a Home" Adult Snacks holiday program.

	"Pepperidge Farm's partnership with Habitat for Humanity is very exciting because we believe in supporting the organization's important mission," said BRIAN IMMEL, Business Director, Adult Snacks. "We are proud to help give more families in need the opportunity to experience holiday joy in their own homes." Since its founding in 1976, Habitat has built more than 300,000 houses worldwide, providing simple, decent and affordable shelter for more than 1.5 million people.

	CELEBRITY CARPENTER AND MOM HELPS SPREAD THE WORD

	Pepperidge Farm will also partner with Tracy Hutson, celebrity designer and a star of TV show Extreme Home Makeover, to encourage consumers to participate. "The holidays are the perfect time for fun household projects that bring the family together," said Hutson. "Building a cookie house is a great way to make memories at home, express creativity and begin or continue a special family tradition. I can't wait to upload a photograph of my family's cookie house to help get into the spirit of the season."

	A new Pepperidge Farm microsite will house the program and facilitate consumer sharing. By uploading to the site a cookie house photograph or personal holiday baking story, consumers will spread holiday cheer among other baking enthusiasts and be entered to win a $10,000 gift card to a home improvement store for an enhancement project of their own. Also on the site, consumers can watch a video demonstration with step-by-step instructions for how to make a classic cookie house.

Links:
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 http://cookiehouse.pepperidgefarm.com/HowTo.aspx
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													<title>Earth Advertising Featured on CSRwire Today </title>
													<link>http://www.justmeans.com/press-releases/Earth-Advertising-Featured-on-CSRwire-Today/4285.html</link>
													<pubDate>Wed, 18 Nov 2009 12:12:34 GMT</pubDate>
													<dc:creator>Earth Advertising</dc:creator>
													<description><![CDATA[EARTH ADVERTISING MARKS A 10-YEAR BENCHMARK WITH NEW COMMUNICATION TOOLS:

 interactive CSR reports, web series, and ga [...]]]></description>
													<content:encoded><![CDATA[

EARTH ADVERTISING MARKS A 10-YEAR BENCHMARK WITH NEW COMMUNICATION TOOLS:

	interactive CSR reports, web series, and games.

	Submitted by:Earth Advertising 

	Categories:Corporate Social Responsibility ,Environment 

	Posted:Nov 18, 2009 - 11:36 AM EST

	Embedded Video:Open Press Release Video 

	NEW YORK, Nov. 18 /CSRwire/ - Earth Advertising marks a 10-year benchmark with new communication tools: interactive CSR reports, web series, and games. (See "Selling Without Selling Out" web series trailer: above)

	Earth, the ad agency best known for its supporting role in the growth of eco-preneurs, celebrates 10 years today at a time when sustainability marketing is booming. "At the beginning, we were the only green marketing agency in the U.S., according to Adweek." said Martha Shaw who founded Earth's studio eFlicks Media in 1999. "Now, corporate America is embracing environmental issues and that's good for our entire industry. A rising tide floats all boats."

	With its 360 approach to pr and media, the agency has a history of hitting the sweet spot where creative messaging, brand authenticity and new media tools converge. That approach has worked to put many of today's leading green companies, organizations and issues in the limelight, including clean technologies, organic foods, car concepts, and non-toxic household goods. Beyond commerce, Earth has worked to empower women scientists, support local living economies, and promote renewable energy.

	Selling Without Selling Out: Eco-preneurs and Wall Street

	A recent Earth Advertising e-series is Selling Without Selling Out. The web commentary features some of the most prominent environmental entrepreneurs of our time, sharing their challenges of gaining distribution, market share and capital. These often lead to mergers with multinational corporations, where contrasting priorities play out. These founders offer their experiences and discoveries. "Hold on to your principles and be willing to walk away from the deal," says CEO and Founder Gary Hirshberg of Stonyfield Farm, an organic producer and distributor of yogurt, milk and other dairy products. Selling without Selling Out also features the founders of Honest Tea, Odwalla, Dagoba, and other leading brands, including the board of Ben & Jerry's Ice Cream.

	CSR Reports: Corporate transparency, accountability and new regulations.

	"CSR reports are a relatively new communications tool," says Stuart Ross, Communication Director at Earth Advertising who came from Environmental Defense Fund (EDF), and has a history with corporate marketers including PepsiCo. "Increasingly, CSR reporting is becoming legally mandated. We can help clients get to where they want to be from a reporting standpoint, and then share their best practices with the world." Regulators aren't the only ones asking for CSR reports, all stakeholders are asking questions, he noted. Earth creates multi-media CSR reports that convert to video, web content, lobby and tradeshow displays, commercials, training tools, and interactive games for setting internal goals and measuring achievement.

	A whole new language that explains and entertains with CSR.

	CSR has its own vocabulary and it's universal. As more companies share their best practices with the world, the greater the groundswell. CSR reports identify new metrics of sustainability, from impact, footprints, resource consumption, waste diversion, energy consumption, offsets and product lifecycle, and social and environmental justice.

	The digital footprint.

	One project of the firm is helping to measure the environmental impact of the industry itself. A friend of Earth Advertising, SustainCommWorld founder Lisa Wellman said, "Advertising can educate and inform, and can be a powerful driver for positive action - or not." Don Carli, Fellow of the Institute for Sustainable Communication is an advisor to Earth and agrees, "By its very nature, advertising itself calls into play a great deal of energy and materials. It's good to see agencies like this taking it on."

	One of Earth's media directors has been a producer of games for children since the first interactive products, bringing hundreds of interactive products to the marketplace for AT&T, Simon font-size: 11px; font-style: inherit; font-weight: inherit;">For more information, please contact:
Administrator Nancy Orem Lyman Brand Management DirectorStuart Ross Communications Director

	For more from this organization:
Earth Advertising 


Links:
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 http://www.csrwire.com/members/profile/9931-Earth-Advertising
 http://www.csrwire.com/press/?category=23
 http://www.csrwire.com/press/?category=5
 http://www.csrwire.com/press/press_release/28200-Earth-Advertising-marks-a-10-year-benchmark-with-new-communication-tools-
 http://www.csrwire.com/press/press_release/28200-Earth-Advertising-marks-a-10-year-benchmark-with-new-communication-tools-
 http://www.csrwire.com/press/press_release/28200-Earth-Advertising-marks-a-10-year-benchmark-with-new-communication-tools-
 http://www.csrwire.com/press/press_release/28200-Earth-Advertising-marks-a-10-year-benchmark-with-new-communication-tools-
 http://www.csrwire.com/press/press_release/28200-Earth-Advertising-marks-a-10-year-benchmark-with-new-communication-tools-
 http://viewer.zmags.com/publication/440142a6
 http://www.justmeans.com/companies/earth-advertising/139192.html
 http://www.shopgreenmall.net/
 mailto:info@earthadvertising.com
 mailto:nancy@earthadvertising.com
 mailto:stuart@earthadvertising.com
 http://www.csrwire.com/members/profile/9931-Earth-Advertising
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													<title>SustainUS Agents of Change Awarded Grant to Send Youth Delegates to Copenhagen </title>
													<link>http://www.justmeans.com/press-releases/SustainUS-Agents-of-Change-Awarded-Grant-to-Send-Youth-Delegates-to-Copenhagen/4284.html</link>
													<pubDate>Wed, 18 Nov 2009 07:14:19 GMT</pubDate>
													<dc:creator>Brighter Planet</dc:creator>
													<description><![CDATA[Washington, DC- THE AGENTS OF CHANGE PROGRAM, RUN BY SUSTAINUS , HAS BEEN AWARDED $5,000 FROM THE BRIGHTER PLANET PROJE [...]]]></description>
													<content:encoded><![CDATA[

	Washington, DC- THE AGENTS OF CHANGE PROGRAM, RUN BY SUSTAINUS , HAS BEEN AWARDED $5,000 FROM THE BRIGHTER PLANET PROJECT FUND , A MONTHLY MICRO-GRANTING PROGRAM FOCUSED ON FIGHTING CLIMATE CHANGE. THE PROJECT, _AGENTS OF CHANGE COPENHAGEN DELEGATION_, WILL SEND a 27-person delegation to the UN Climate Change Conference in Copenhagen, Denmark, also known as COP15. 

	Powered by Brighter Planet's social website  to nominate and vote on projects of merit, the Project Fund seeds the growth of the climate movement from the ground up. With twenty-four worthy projects nominated this month, members cast the most votes for _AGENTS OF CHANGE COPENHAGEN DELEGATION. _Brighter Planet customers endow the Project Fund by using the company's products and services. Members think of it like a grassroots stimulus package for the climate.

	"November's Project Fund grant will help SustainUS send delegates selected through a competitive nation-wide process to Copenhagen," said Patti Prairie, Brighter Planet's CEO. "Youth delegates who otherwise would not be able to attend will further their knowledge of climate change issues and make their voices heard." Brighter Planet will also donate carbon offsets to ensure that their travel is carbon neutral.

	OVER THE NEXT FEW WEEKS, SUSTAINUS AND the Agents of Change will continue their leadership in the global youth climate movement. The team, run entirely by volunteers under the age of 26, will lead workshops before COP15 during the annual Conference of Youth.  THEY WILL DOCUMENT THEIR WORK ON WWW.SUSTAINUS.ORG AND GIVE PRESENTATIONS IN THEIR HOME COMMUNITIES AFTER THE NEGOTIATIONS. 

	Brighter Planet community members vote for next month's grant recipient starting December 1st. Submissions are now open for December's Project Fund grant of up to $5,170. 

	ABOUT BRIGHTER PLANET 

	Brighter Planet (www.brighterplanet.com ) helps people manage their environmental footprint. The clean-energy start-up is pioneering a new environmentalism -- one that is accessible to everyone, fits one's lifestyle, and is fun to share. Its engaging campaigns tap the power of social media to help people _learn about emissions, conserve what they can, and offset the rest_. To date, more than 100,000 customers have used the company's climate change solutions, the Brighter Planet Visa debit and credit cards and Offsets by Brighter Planet, to invest in reputable American renewable energy projects. 

	MORE BRIGHTER PLANET LINKS: Blog Twitter Facebook Vimeo 

	 ###

Links:
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 http://www.justmeans.com/HTTP://SUSTAINUS.ORG/
 http://www.justmeans.com/HTTP://BRIGHTERPLANET.COM/PROJECT_FUND_PROJECTS
 http://brighterplanet.com/
 http://www.brighterplanet.com/
 http://vimeo.com/6580315
 http://blog.brighterplanet.com/
 http://twitter.com/brighterplanet
 http://facebook.com/brighterplanet
 http://vimeo.com/brighterplanet
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													<title>Climate Counts 2009 3rd annual score release </title>
													<link>http://www.justmeans.com/press-releases/Climate-Counts-2009-3rd-annual-score-release/4283.html</link>
													<pubDate>Wed, 18 Nov 2009 06:58:25 GMT</pubDate>
													<dc:creator>Climate Counts</dc:creator>
													<description><![CDATA[Contact: info@climatecounts.org, (603)216-3788

 Third Annual Climate Counts Scores Show Economic Downturn Doesn't
Detr [...]]]></description>
													<content:encoded><![CDATA[

	Contact: info@climatecounts.org, (603)216-3788

	Third Annual Climate Counts Scores Show Economic Downturn Doesn't
Detract from Deepening Corporate Commitment to Climate

	Nike Tops List, eBay Surges and Study Shows Innovation Driving Top Businesses as Copenhagen Talks Near

	MANCHESTER, NH - Despite a sustained economic downturn, leading corporations appear to be strengthening their voluntary response to climate change. With the release of its third annual corporate climate scores for 90 well-known consumer companies, the non-profit organization Climate Counts pointed to a 22% increase in scores by 81 of the companies, as well as significant gains among those previously in the index's lowest tier. 

	For the second straight year, Nike's score of 83 points (out of a possible 100) topped the list. For the first time all of the 12 companies scored in the electronics sector and the four companies evaluated in the consumer shipping sector have now earned a score above 50 points, or what Climate Counts considers "striding" companies (in contrast with those "starting" companies earning 13-49 points and those "stuck" companies with 12 points or less). In recent years, these two sectors each have seen significant competitive energy around corporate sustainability, which appears to have had the effect of elevating scores - and substantive innovation efforts.

	"Competition - the most fundamental tenet of a thriving global marketplace - will define the future of corporate climate action and sustainability," said Climate Counts Executive Director Wood Turner. "Our scores show that companies are motivated to act when they may not measure up to other companies on their response to issues that matter to people. Climate change is certainly one of those issues, and companies in every major consumer sector have dialed up their efforts in an evolving economy to make the reduction of global warming pollution a competitive advantage."

	Climate Counts also found that the improved scores of a number of the companies it evaluates were more than just incremental. Scores surged for previously low-scoring companies like eBay (a jump of 48 points), US Airways (up 43 points to match most of the top scorers in a relatively low-scoring sector), Apple (up 41 points), and Levi Strauss (up 36 points) when many such companies became much more engaged in quantifying and reducing their impact on climate change and in supporting public policy on climate (or opposing the climate positions of groups like the US Chamber of Commerce). Climate Counts uses a 22-criteria scorecard to track corporate climate action in four key areas: measurement of impact; reduction of impact; engagement on public policy related to climate change; and openness and transparency with consumers on corporate climate activities.

	"Climate Counts is one of the key external benchmarks we consider in evaluating our progress to address climate change," said Rob Bernard, Chief Environmental Strategist from Microsoft, up 23 points in the latest round of scores. "We appreciate the work they do to provide the marketplace with a framework for assessing companies' actions to address the pressing issue of climate change."

	John Donahoe, CEO of eBay Inc. said: "At eBay, we believe that solving the climate crisis requires business ingenuity and increased transparency. The leap in our Climate Counts score is a direct reflection of the focus we are giving to this issue as a business."

	"Our new scores show that many, many companies have begun to take their responsibility for climate action seriously," said Turner. "But the onus is also on consumers. It's time now for them to show business that corporate climate action does not go unnoticed. Companies will continue to see climate protection as an opportunity when consumers tell them in no uncertain terms that inaction is simply not an option."

	To augment consumer action tools on its website, Climate Counts will release an iPhone application later this year to help consumers not only access company climate scores while shopping but also send messages to those companies about their scores.

	###

	_ABOUT CLIMATE COUNTS_

	_Climate Counts is a non-profit organization bringing consumers and companies together in the fight against global climate change. Launched with financial support from organics pioneer Stonyfield Farm, the Climate Counts Company Scorecard was developed with oversight from a panel of business and climate experts from leading non-governmental organizations and academic institutions. Criteria were chosen for their effectiveness at accomplishing a single goal - solving the global climate crisis. Since 2007, Climate Counts researchers have used these criteria to now rate the climate actions of nearly 150 companies (representing approximately 3,000 brands) in 16 industry sectors. Companies are given the opportunity to confirm or provide public data sources. Information on all scored companies is available at www.climatecounts.org._

Links:
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 http://www.climatecounts.org/scorecard_overview.php
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													<title>Sea Levels Project by Martha Shaw </title>
													<link>http://www.justmeans.com/press-releases/Sea-Levels-Project-by-Martha-Shaw/4282.html</link>
													<pubDate>Tue, 17 Nov 2009 19:19:08 GMT</pubDate>
													<dc:creator>Earth Advertising</dc:creator>
													<description><![CDATA[WINGS Advisory board member and science and media specialist, Martha Shaw, is creating a traveling exhibit designed to  [...]]]></description>
													<content:encoded><![CDATA[

	WINGS Advisory board member and science and media specialist, Martha Shaw, is creating a traveling exhibit designed to educate the public about sea level fluctuations throughout the geologic history of Earth.

	_"Though the term "edutainment" is becoming clich, that's exactly what sealevels.org is--a combination of science and fun. The enormous, public art exhibit will plunge people into various sea levels throughout the ages. Though large, the exhibit will be mobile. Through projections, mirrors and remarkable props, visitors will actually experience sea levels 10,000 years ago and see what life m__ight have been like. Through imaging techniques, it will also be possible to see what it might be like in the future. " _Martha Shaw

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													<title>Ethic Mark Award 2008 </title>
													<link>http://www.justmeans.com/press-releases/Ethic-Mark-Award-2008/4281.html</link>
													<pubDate>Tue, 17 Nov 2009 19:12:09 GMT</pubDate>
													<dc:creator>Earth Advertising</dc:creator>
													<description><![CDATA[On October 1, 2008, at the Green Media Show (tm) the Academy presented its 2008 EthicMark(R) Award for "advertising tha [...]]]></description>
													<content:encoded><![CDATA[

	On October 1, 2008, at the Green Media Show (tm) the Academy presented its 2008 EthicMark(R) Award for "advertising that uplifts the human spirit and society" to the Alliance for Climate Protection and the Martin Agency for their "Unlikely Alliances " campaign.

	The Alliance for Climate Protection is a nonprofit, nonpartisan effort founded by Nobel Laureate and former Vice President Al Gore. The goal of the Alliance is to build a movement that creates the political will to solve the climate crisis by persuading people of the urgency and feasibility of adopting and implementing comprehensive solutions for the climate crisis.

	"Building public support for a complex issue like solving climate change is a challenging task," said Cathy Zoi, CEO of the Alliance. "The team at The Martin Agency helped create a memorable and iconic image with the "Unlikely Alliances" campaign and conveyed a strong message that it will take Americans of all political stripes to tackle the climate crisis."

	Academy President Rinaldo Brutoco called the winning campaign "a new benchmark for the role of advertising in highlighting creative options for our global future." Hazel Henderson, founder of the Award, added, "This 'Unlikely Alliances' campaign was selected from entries from all over the world and points the way for advertising to achieve its true potential as an agent for creating positive futures for the human family."

	The 2008 EthicMark(R) Award was presented by its founder, global futurist Hazel Henderson, co-chair with Rinaldo Brutoco of the World Business Academy's EthicMark(R) Advisory Board, and by Tim O'Connor, President of the Pythagoras Group, and Martha Shaw, President of Earth Advertising, both also members of the EthicMark(R) Advisory Board.

	Matt Williams, Senior Vice President and partner of The Martin Agency, accepted the Award on behalf of the Alliance for Climate Protection and The Martin Agency. "The Martin Agency and the Alliance for Climate Protection are honored to receive the 2008 EthicMark(R) Award," said Williams. "It's a privilege for us to be involved with the Alliance's 'WE' campaign, and to use our creativity to mobilize people all over America to meet the challenge of solving the climate crisis" (shown above with Martha Shaw).

	In 2004, Dr. Hazel Henderson founded the EthicMark(R) Award and the not-for-profit EthicMark(R) Institute. She is the author of _Ethical Markets: Growing the Green Economy_, winner of the Bronze Award of the 2008 Axiom Business Books Awards. She is also the Founder and Producer of Ethical Markets Media, LLC and the creator and Executive Producer of the Ethical Markets television series.

	 

Links:
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 http://www.sustaincommworld.com/
 http://www.worldbusiness.org/ethicmarkR/2008-award-winner/ethicmarkR/
 http://www.worldbusiness.org/ethicmarkR/2008-award-winner/fileadmin/user_upload/Video/We_Can_Solve_It_-_Sharpton_and_Robertson.mp4
 http://www.hazelhenderson.com/
 http://www.ethicalmarkets.com/
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													<title>Advertising the Earth - Walter Cronkite, Spokesperson for the Planet </title>
													<link>http://www.justmeans.com/press-releases/Advertising-the-Earth---Walter-Cronkite--Spokesperson-for-the-Planet/4280.html</link>
													<pubDate>Tue, 17 Nov 2009 19:08:43 GMT</pubDate>
													<dc:creator>Earth Advertising</dc:creator>
													<description><![CDATA[Walter Cronkite: "We are here this evening, not only to protect our own interests in the bountiful sea -- but to repres [...]]]></description>
													<content:encoded><![CDATA[

	Walter Cronkite: "We are here this evening, not only to protect our own interests in the bountiful sea -- but to represent the interests of those who could not be here tonight. Creatures with eight legs, shiny scales, striped feathers, and funny-looking faces. We have a responsibility to represent the interests of other living things with whom we are sharing this planet."

	It was Walter's fascination with the natural world that won the hearts of scientists. By luck, I had the honor of writing scripts like the one above for him that heralded the earth. In 1981, at Scripps Institute of Oceanography, we were delighted to hear that Walter Cronkite would produce the CBS Cronkite Universe Series upon leaving the newsroom for good. Greeting him in our lab, I met a talented gentleman who shared a passion for broadcasting the wonders of our planet. We coined it 'Earth' advertising.

	Once on location for the Universe Series, Walter descended into the submersible Alvin to eyewitness bioluminescence in the sea firsthand. He paused on the ladder as I held up his script cards. It was then when I first noticed he wasn't looking at the camera like most newscasters, nor did he appear to be reading the script. He poetically rewrote it in his head as he spoke from his heart. His mind was more of a marvel than his subject matter. The man was talking directly to the people of America. He addressed them as though engaged in lively dinner conversation, unaware that the world sat on the edge of their seats, waiting to hear what he had to say.

	As a young radio announcer back in Kansas City, or elsewhere along his way, Walter became the one in a million, authentic voice that could cut through the clutter. Maybe it was when he met his wife Betsy, a beautiful quick-minded advertising copywriter to whom he often gave credit. As a team, they experienced the power of media to influence people's thinking. Though he never got into advertising, he had a lot to say about it. Mainly that news had been cut to the bare bones to make more room for commercials. When they posed as content, it was an insult to our collective intelligence.

	"The nation whose population depends on the explosively compressed headline service of television news can expect to be exploited by the demagogues and dictators who prey upon the semi-informed," he wrote in his 1996 memoir, "A Reporter's Life."

	Once, I gave Walter a lift to La Jolla from the Coastal Processes Lab where I worked at Scripps, and we stopped at the grad student weekly TGIF. It dawned on me at the age of 22 that everybody worshipped this man, not just my dad's generation, but people of all ages, from all walks of life. We drove on up the hill and along La Jolla Cove in my old rust bucket of a car. Pedestrians swarmed us at a stop sign, but with a reverence I hadn't seen before. It wasn't like the Beatles, or even a president. It was more like a pope.

	Stuck in the traffic, our conversation turned to how we might best translate and prepare scientific knowledge for public consumption. How to engage Homo sapiens in the healthy future of all species, including our own. How to share the enormity and complexity of nature as a force to believe in, rather than reckon against. He was mesmerized by the planet, and the universe beyond. To the very end, Walter's curiosity had the innocence of a little boy with a magnifying glass.

	For the next 20 years, we'd make time to sail out of Edgartown harbor and brainstorm how to harness curiosity about the natural world, to keep up the spirit for seeking the truth. He believed that people would align with their belief system when it came to the environment if the path was laid out, and that advertising had to take that bull by the horns because maybe nobody else would. This is how Walter was with people. Some say it was his depth of conversation that spurned the Egyptian Israeli Peace Treaty.

	The struggle between news information and advertising may be age old, but Walter got to see a shift, a new chaordic order. The great melting pot of new media leaves no place for information to hide from those willing to seek it out. This is why responsible brands will shine through the eco-darkness. There are signs all around us that "green" is now getting a little more popular, greenwashing aside.

	A year or so ago, I called Walter to find out how he wanted to be listed on a project we were working on together. "How about 'executive Producer'?" I asked. He countered with the word 'journalist,' and we pondered adding the title of 'explorer.'

	As Americans, we'll always remember the newsman who was at once the keel of the ship, the wind in the sail, the tiller on course, and our moral compass for a time. We stand here on this humble shore, shining a lantern upon him as he disappears into the fog, out of our world and into that one frontier we all can't explore together. Goodbye to Walter from the advertising world- we'll try to keep it honest.

	Photo: Walter Cronkite and Martha Shaw, Explorers Club members and champions for more science in media. (1990)

	Martha Shaw is founder of Earth Advertising and eFlicksMedia, an agency established in 1998 to represent the best interests of the planet. She is a member of the Explorers Club, recipient of international creative awards in media, and member of socially responsible business organizations, media panels and scientific advisory boards including founding member of New York Recycling Forum, Sustainable Business NYC ,New York Solar Energy Society , Friends of Farm Pond on Martha's Vineyard and MVTV .

	related:
Ethic Mark Award in advertising
Can advertising be ethical? 
CSRWire Earth Advertising Multi Media Pick July 31, 2009
"Selling Without Selling Out" eFlick series by Earth Advertising
Earth Advertising sees boom for green economy in NYC
Vineyard Unplugged

	Earth Advertising and production studio eFlicks Media specialize in passion branding-the attachment of the public to a brand or idea. Their high-impact ad campaigns in all forms promote early trial of new products and concepts while building loyalty and ground swell, pushing the limits of media technology and research. Their clients include select products, services and initiatives that yield environmental, social and health benefits. As the public gains more access to information, the agency exercises new media solutions to promote conscious behaviors in waste reduction and diversion, and the purchase of organic goods, toxic-free cleansers, buy local, green supplies, earth-friendly energy, efficient transit, and socially responsible investments. Earth Advertising helps to forge positive relationships among employees, communities, vendors, ngos and consumers. The group is recognized for the authenticity and entertainment and intratainment value of their communications. Media vehicles include eFlicks, e-games, multi media blitzes, public relations, field marketing, content and product placement and fun-loving messaging. Through strategic partnerships, Earth helps to unite media, public, business, education, science, and local and international government entities toward the common good to serve their biggest client. The Earth.

	 

Links:
------
 http://www.sbnyc.org/
 http://www.nyses.org/
 http://friendsoffarmpond.net/
 http://www.mvtv.org/
 http://www.ethicalmarkets.com/2008/10/17/can-advertising-be-ethical/
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													<title>Earth Advertising Grows Green Economy with Eco-nomically Friendly Campaigns </title>
													<link>http://www.justmeans.com/press-releases/Earth-Advertising-Grows-Green-Economy-with-Eco-nomically-Friendly-Campaigns/4279.html</link>
													<pubDate>Tue, 17 Nov 2009 19:03:14 GMT</pubDate>
													<dc:creator>Earth Advertising</dc:creator>
													<description><![CDATA[There is an old adage that everybody hates advertising until they have something to sell.

 No matter what people think [...]]]></description>
													<content:encoded><![CDATA[

	There is an old adage that everybody hates advertising until they have something to sell.

	No matter what people think about advertising, everybody thinks about it. How can you not? Nearly everything we see, hear, touch or eat has a logo on it. Even our thoughts are branded. Advertising has been called an art form, a parasite, freedom of speech, propaganda, healthy capitalism, a necessary evil, and what makes the world go round.

	The art of persuasion.

	Many of the world's most talented artists honed their crafts in advertising. When paying its last respects in 1982 to famous advertising guru, Bill Bernbach, Harper's Magazine commented on his contribution to modern society, "William Bernbach has certainly had a greater impact on American culture that any other writer or artist honored by this magazine over the last 133 years." Among his famous quotes are "The most powerful element in advertising is the truth" and "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

	Advertising, indeed, may best be defined as the art of persuasion. Its purpose is specifically to move product and services, and influence one's thinking.

	In an economy driven two-thirds by consumer spending (CNN, 10/6/08) consumption is an objective, regardless of how it impacts the planet. Ads urge people to better define themselves and seek satisfaction in what they drive, who they wear, the candy they eat, the toys they play with, the phone they choose, the wrinkles they hide and the cigarettes they smoke. It tells us how to get our bathrooms cleaner than clean, our clothes brighter than white, and our furniture so shiny we can see ourselves.

	Commercialized freedom of speech.

	There are few legal restrictions on advertising claims, with the exception of advertising to children, which has fostered self-regulating organizations like the Children's Advertising Review Unit (CARU) that evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy and consistency. Burger King, McDonald's and NBC have taken active measures to eliminate advertising that can be harmful to children, particularly in the area of junk food.

	Ads can entertain us, upset us, embarrass us, or expose our children to things otherwise banned from daytime tv. A new barrage of pharma ads tell us how we can be happier, feel fresher, and have better sex with new drugs we should ask our doctors about. Watching messages that we may or may not like about male functions, female hygiene, insomnia and depression is the price we pay for media. If you asked the advertisers they might say they are making the world a better place, and maybe they are.

	Advertising can't control our perception of brands because we can get plenty of other opinions as fast as you can say, "google" or "read my blog."

	While we're viewing ads, they're viewing us.

	Once a shot in the dark, the effectiveness of advertising has become easier to track and predict. The industry has lead to technological breakthroughs with the advent of bar codes, interactive engagement, and double sided electronic content that enables the media to read you as you read it. Advertisers know what you see and when, and what kind of attention span you have for various messages and content delivery systems.

	The less obvious the advertising, in some ways, the more invasive. From product placement, sponsorship, endorsement and public relations, messages blend into the scenery like subliminal mind control.

	The consolidation of advertising agencies in the last decade has resulted in four mega-conglomerates that each range in revenues somewhere between $5 to $10 billion a year (Omnicom, WPP, Interpublic and Publicis). It is projected that worldwide advertising expenditures for 2009 will exceed $700 billion (Robert Coen, July 2008) though figures tend to mirror the economy which is presently in turmoil.

	Sustainability departments are sprouting up in ad agencies, and the growth of sustainability conferences are skyrocketing worldwide as brand managers weigh in the value of the environment as a marketing tool. With corporate transparency on the rise, this is leading to more responsible corporate practices. If the ethics of advertising reflects the ethics of the advertiser, which reflects the ethics of shareholders and consumers, then there may be good reason to feel optimistic if you have faith in human nature.

	Advertising: a reflection of our society?

	To look at ethics in advertising means looking at the ethics of the advertisers, and of our society as a whole. U.S. laws require publicly traded companies to act in the best fiduciary interest of its shareholders, not of society as a whole. Yet, corporations are finding that lack of environmental and social responsibility can become a financial liability that affects their valuation. Also, more and more businesses are finding that environmental stewardship can lead to higher profits through better practices, energy efficiency, reduced waste, less consumption of resources, employee loyalty and company morale.

	Joel Makower is the founder of Green Biz, a leading online news and information resource on how to align environmental responsibility with business success. He shared his view on whether advertising can be ethical. "There is nothing inherently unethical about advertising. It's when it pushes people to buy things they don't really need, or that are destructive to the environment, communities, or the people who make them, that it becomes problematic. For example, claiming that something will help to save the earth. It's too easy to play into people's desire to change without changing, to shop our way to environmental health by picking brands and products that are just a little better than the others. At best, this is delusional, at worst, fraudulent."

	U.S. public cares, but not as much as you'd hope.

	Focus groups reveal that people express concern for the planet, yet behavior patterns and purchasing decisions don't reflect the level of commitment to the environment found in Europe.

	'Conscious consumers' who do strive to align their belief systems with their purchasing habits are the least likely to believe in paid advertising, and they consume less. They are not necessarily the target market of big brands dependent on a "main stream" audience. These consumers get their information from editorial content, books, news, internet research, blogs, social networking, talking to friends, listening to gurus, editorials, and experts.

	Media as a mechanism to change the world.

	In 2003, the Sundance Institute and Social Venture Network members brought together media moguls, producers, writers, investors and celebrities to brainstorm about how conscious investments in 'media that matters' could change the world.

	Anchorman and journalist Walter Cronkite was asked for his perspective about the potential of media to inform, engage and serve the public good. Excerpts of his answer include, "I don't think there is any subject beyond the ability of the public to handle, including the environment.. it takes more imagination perhaps, and a little more initiation, and a little more time and space to tell the story.. With the media conglomerates today, there is a lot less responsibility to keep the public informed. The budget has been cut to the bone on all foreign news coverage.. We don't get enough to understand the problems of the world.. and this is dangerous.. a bonfire in a country that we don't understand can become a mushroom cloud.. Management has been inclined to cut down on news content in favor of advertising.. (media) I don't pretend to understand the entertainment industry today but it is primarily a profit-making organization that produces what sells.. It takes an educated society to want to be more informed, to know more.. I would suggest we need to have the bedrock of an educated population.. "

	The Vatican weighs in.

	Even the Vatican has an opinion on advertising (Vatican City, February 22, 1997, Feast of the Chair of St. Peter the Apostle.) "We believe advertising can, and often does, play a constructive role in economic growth, in the exchange of information and ideas, and in the fostering of solidarity among individuals and groups. Yet it also can do, and often does, grave harm to individuals and to the common good."

	The EthicMark(R) award.

	Ethical Markets Media and the World Business Academy award an EthicMark(R) each year for advertising that 'uplifts the human spirit & society.' (see EthicMark(R))

	It is the brainchild of Hazel Henderson of Ethical Markets Media, which showcases best practices and the ethical, social and environmental performance of companies, investors, and entrepreneurs. Henderson, and the Calvert Group of socially responsible mutual funds, created the Calvert-Henderson Quality of Life Indicators - a broader measure of national progress - to complement GNP-GDP indices.

	On October 1, 2008 at the SustainCommWorld "The Green Media Show," the EthicMark(R) was awarded to Al Gore's Alliance for Climate Protection in recognition of their "Unlikely Alliances" advertising campaign, produced by the Martin Agency. Matt Williams, who accepted the award for the agency, stated his opinion on whether advertising can be ethical, "It has to be."

	The Institute for Sustainable Communication (ISC) is a sponsoring organization of SustainCommWorld and focuses on reducing the environmental impact of the media industry. ISC fellow Don Carli shared his view. "By its very nature, advertising calls into play a great deal of energy, materials and human effort. It's possible that one aspect can be ethical regardless of another. For instance it can be carbon neutral."

	Green Media Show founder Lisa Wellman concludes, "Advertising can educate and inform and can be a powerful driver for positive action - or not. Those in the business of creating and delivering advertising messages take on some responsibility for all this. But so does the audience. The public has the obligation to make critical judgments, to evaluate what they're hearing and seeing and to make choices. They vote every day with their wallets."

	Maybe advertising is on the up and up.

	The Emmy award-winning Mad Men depicts the dark side of advertising as a cut-throat business of hard drinking, chain-smoking, wife-cheating, money-hungry executives in the fast lane. Real advertising veterans have fond memories of those days gone, and lament that it's just no fun anymore.

	There is a growing sincerity for doing the right thing by Mother Nature, despite an onslaught of green-washing. Now we have the Marlboro men on oxygen tanks and breathing tubes telling kids not to smoke. We have cars that don't go from 0 to 60 in under 3 seconds, and are proud of it because they save gas.

	The good news is that brands are competing for the hearts of the public by being more passionate about our future. Responsible products are growing in leaps in bounds, GE really is bringing good things to life, BP are others are going beyond petroleum, and someday soon maybe toxic all-purpose spray cleaners and such will be banned from advertising the way they banned cigarette. Until then, we'll read the labels warning us to keep them out of reach of children and pets because they're harmful if swallowed and cause eye irritation, even though the ads recommend known carcinogens for cleaning the playroom and the kitchen counter.

	Can advertising be ethical? We are what we buy.

	_Martha Shaw, the author, is the founder and principal of Earth Advertising and its production studio eFlicks Media, promoting the growth of sustainable business through PR, Advertising, Promotion, Social Networking, Field Marketing, eFlicks, and eGames. She is the recipient of Radio Mercury Award, Best of Show New England Broadcast Award, Los Angeles Belding Awards, New York One Show, New York Art Directors Award and Adweek Creative All-Star._

	There is an old adage that everybody hates advertising until they have something to sell.

	No matter what people think about advertising, everybody thinks about it. How can you not? Nearly everything we see, hear, touch or eat has a logo on it. Even our thoughts are branded. Advertising has been called an art form, a parasite, freedom of speech, propaganda, healthy capitalism, a necessary evil, and what makes the world go round.

	The art of persuasion.

	Many of the world's most talented artists honed their crafts in advertising. When paying its last respects in 1982 to famous advertising guru, Bill Bernbach, Harper's Magazine commented on his contribution to modern society, "William Bernbach has certainly had a greater impact on American culture that any other writer or artist honored by this magazine over the last 133 years." Among his famous quotes are "The most powerful element in advertising is the truth" and "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

	Advertising, indeed, may best be defined as the art of persuasion. Its purpose is specifically to move product and services, and influence one's thinking.

	In an economy driven two-thirds by consumer spending (CNN, 10/6/08) consumption is an objective, regardless of how it impacts the planet. Ads urge people to better define themselves and seek satisfaction in what they drive, who they wear, the candy they eat, the toys they play with, the phone they choose, the wrinkles they hide and the cigarettes they smoke. It tells us how to get our bathrooms cleaner than clean, our clothes brighter than white, and our furniture so shiny we can see ourselves.

	Commercialized freedom of speech.

	There are few legal restrictions on advertising claims, with the exception of advertising to children, which has fostered self-regulating organizations like the Children's Advertising Review Unit (CARU) that evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy and consistency. Burger King, McDonald's and NBC have taken active measures to eliminate advertising that can be harmful to children, particularly in the area of junk food.

	Ads can entertain us, upset us, embarrass us, or expose our children to things otherwise banned from daytime tv. A new barrage of pharma ads tell us how we can be happier, feel fresher, and have better sex with new drugs we should ask our doctors about. Watching messages that we may or may not like about male functions, female hygiene, insomnia and depression is the price we pay for media. If you asked the advertisers they might say they are making the world a better place, and maybe they are.

	Advertising can't control our perception of brands because we can get plenty of other opinions as fast as you can say, "google" or "read my blog."

	While we're viewing ads, they're viewing us.

	Once a shot in the dark, the effectiveness of advertising has become easier to track and predict. The industry has lead to technological breakthroughs with the advent of bar codes, interactive engagement, and double sided electronic content that enables the media to read you as you read it. Advertisers know what you see and when, and what kind of attention span you have for various messages and content delivery systems.

	The less obvious the advertising, in some ways, the more invasive. From product placement, sponsorship, endorsement and public relations, messages blend into the scenery like subliminal mind control.

	The consolidation of advertising agencies in the last decade has resulted in four mega-conglomerates that each range in revenues somewhere between $5 to $10 billion a year (Omnicom, WPP, Interpublic and Publicis). It is projected that worldwide advertising expenditures for 2009 will exceed $700 billion (Robert Coen, July 2008) though figures tend to mirror the economy which is presently in turmoil.

	Sustainability departments are sprouting up in ad agencies, and the growth of sustainability conferences are skyrocketing worldwide as brand managers weigh in the value of the environment as a marketing tool. With corporate transparency on the rise, this is leading to more responsible corporate practices. If the ethics of advertising reflects the ethics of the advertiser, which reflects the ethics of shareholders and consumers, then there may be good reason to feel optimistic if you have faith in human nature.

	Advertising: a reflection of our society?

	To look at ethics in advertising means looking at the ethics of the advertisers, and of our society as a whole. U.S. laws require publicly traded companies to act in the best fiduciary interest of its shareholders, not of society as a whole. Yet, corporations are finding that lack of environmental and social responsibility can become a financial liability that affects their valuation. Also, more and more businesses are finding that environmental stewardship can lead to higher profits through better practices, energy efficiency, reduced waste, less consumption of resources, employee loyalty and company morale.

	Joel Makower is the founder of Green Biz, a leading online news and information resource on how to align environmental responsibility with business success. He shared his view on whether advertising can be ethical. "There is nothing inherently unethical about advertising. It's when it pushes people to buy things they don't really need, or that are destructive to the environment, communities, or the people who make them, that it becomes problematic. For example, claiming that something will help to save the earth. It's too easy to play into people's desire to change without changing, to shop our way to environmental health by picking brands and products that are just a little better than the others. At best, this is delusional, at worst, fraudulent."

	U.S. public cares, but not as much as you'd hope.

	Focus groups reveal that people express concern for the planet, yet behavior patterns and purchasing decisions don't reflect the level of commitment to the environment found in Europe.

	'Conscious consumers' who do strive to align their belief systems with their purchasing habits are the least likely to believe in paid advertising, and they consume less. They are not necessarily the target market of big brands dependent on a "main stream" audience. These consumers get their information from editorial content, books, news, internet research, blogs, social networking, talking to friends, listening to gurus, editorials, and experts.

	Media as a mechanism to change the world.

	In 2003, the Sundance Institute and Social Venture Network members brought together media moguls, producers, writers, investors and celebrities to brainstorm about how conscious investments in 'media that matters' could change the world.

	Anchorman and journalist Walter Cronkite was asked for his perspective about the potential of media to inform, engage and serve the public good. Excerpts of his answer include, "I don't think there is any subject beyond the ability of the public to handle, including the environment.. it takes more imagination perhaps, and a little more initiation, and a little more time and space to tell the story.. With the media conglomerates today, there is a lot less responsibility to keep the public informed. The budget has been cut to the bone on all foreign news coverage.. We don't get enough to understand the problems of the world.. and this is dangerous.. a bonfire in a country that we don't understand can become a mushroom cloud.. Management has been inclined to cut down on news content in favor of advertising.. (media) I don't pretend to understand the entertainment industry today but it is primarily a profit-making organization that produces what sells.. It takes an educated society to want to be more informed, to know more.. I would suggest we need to have the bedrock of an educated population.. "

	The Vatican weighs in.

	Even the Vatican has an opinion on advertising (Vatican City, February 22, 1997, Feast of the Chair of St. Peter the Apostle.) "We believe advertising can, and often does, play a constructive role in economic growth, in the exchange of information and ideas, and in the fostering of solidarity among individuals and groups. Yet it also can do, and often does, grave harm to individuals and to the common good."

	The EthicMark(R) award.

	Ethical Markets Media and the World Business Academy award an EthicMark(R) each year for advertising that 'uplifts the human spirit & society.' (see EthicMark(R))

	It is the brainchild of Hazel Henderson of Ethical Markets Media, which showcases best practices and the ethical, social and environmental performance of companies, investors, and entrepreneurs. Henderson, and the Calvert Group of socially responsible mutual funds, created the Calvert-Henderson Quality of Life Indicators - a broader measure of national progress - to complement GNP-GDP indices.

	On October 1, 2008 at the SustainCommWorld "The Green Media Show," the EthicMark(R) was awarded to Al Gore's Alliance for Climate Protection in recognition of their "Unlikely Alliances" advertising campaign, produced by the Martin Agency. Matt Williams, who accepted the award for the agency, stated his opinion on whether advertising can be ethical, "It has to be."

	The Institute for Sustainable Communication (ISC) is a sponsoring organization of SustainCommWorld and focuses on reducing the environmental impact of the media industry. ISC fellow Don Carli shared his view. "By its very nature, advertising calls into play a great deal of energy, materials and human effort. It's possible that one aspect can be ethical regardless of another. For instance it can be carbon neutral."

	Green Media Show founder Lisa Wellman concludes, "Advertising can educate and inform and can be a powerful driver for positive action - or not. Those in the business of creating and delivering advertising messages take on some responsibility for all this. But so does the audience. The public has the obligation to make critical judgments, to evaluate what they're hearing and seeing and to make choices. They vote every day with their wallets."

	Maybe advertising is on the up and up.

	The Emmy award-winning Mad Men depicts the dark side of advertising as a cut-throat business of hard drinking, chain-smoking, wife-cheating, money-hungry executives in the fast lane. Real advertising veterans have fond memories of those days gone, and lament that it's just no fun anymore.

	There is a growing sincerity for doing the right thing by Mother Nature, despite an onslaught of green-washing. Now we have the Marlboro men on oxygen tanks and breathing tubes telling kids not to smoke. We have cars that don't go from 0 to 60 in under 3 seconds, and are proud of it because they save gas.

	The good news is that brands are competing for the hearts of the public by being more passionate about our future. Responsible products are growing in leaps in bounds, GE really is bringing good things to life, BP are others are going beyond petroleum, and someday soon maybe toxic all-purpose spray cleaners and such will be banned from advertising the way they banned cigarette. Until then, we'll read the labels warning us to keep them out of reach of children and pets because they're harmful if swallowed and cause eye irritation, even though the ads recommend known carcinogens for cleaning the playroom and the kitchen counter.

	Can advertising be ethical? We are what we buy.

	_Martha Shaw, the author, is the founder and principal of Earth Advertising and its production studio eFlicks Media, promoting the growth of sustainable business through PR, Advertising, Promotion, Social Networking, Field Marketing, eFlicks, and eGames. She is the recipient of Radio Mercury Award, Best of Show New England Broadcast Award, Los Angeles Belding Awards, New York One Show, New York Art Directors Award and Adweek Creative All-Star._

	 

Links:
------
 http://www.addtoany.com/share_save?sitename=EthicalMarkets.com&amp;siteurl=http%3A%2F%2Fwww.ethicalmarkets.com%2F&amp;linkname=Can%20advertising%20be%20ethical%3F&amp;linkurl=http%3A%2F%2Fwww.ethicalmarkets.com%2F2008%2F10%2F17%2Fcan-advertising-be-ethical%2F
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													<title>CAMPBELL’S KITCHEN SERVES UP NEW ON-LINE EXPERIENCE, BUILDS ON RICH CULINARY HISTORY AND COOKING INSIGHTS </title>
													<link>http://www.justmeans.com/press-releases/CAMPBELLS-KITCHEN-SERVES-UP-NEW-ON-LINE-EXPERIENCE--BUILDS-ON-RICH-CULINARY-HISTORY-AND-COOKING-INSIGHTS/4278.html</link>
													<pubDate>Tue, 17 Nov 2009 19:00:58 GMT</pubDate>
													<dc:creator>Campbell Soup Company</dc:creator>
													<description><![CDATA[CAMDEN, N.J., NOV. 17, 2009 - Just in time for the holidays, CAMPBELL SOUP COMPANY (NYSE:CPB) is making it easier than  [...]]]></description>
													<content:encoded><![CDATA[

	CAMDEN, N.J., NOV. 17, 2009 - Just in time for the holidays, CAMPBELL SOUP COMPANY (NYSE:CPB) is making it easier than ever to answer the question "What's for dinner?" with a major overhaul of its popular CampbellsKitchen.com website. The enhanced site has been designed to help people expand their cooking repertoire beyond the casserole, while stretching their hard-earned food dollars. 

	 The new CampbellsKitchen.com features more than 3,000 recipes, including a recipe collection dedicated to "Budget Friendly" recipes, many of which will feed a family of four for less than $10. The site offers a "Creative and Different" section that contains recipe collections that are perfect for the cook looking to expand her repertoire with new cooking twists and techniques. And while America's favorite protein ingredient continues to be chicken, the new website offers a "Chicken with a Crunch" collection that's sure to expand mealtime options. Certainly no website from _Campbell's Kitchen_ would be complete without a "Holiday Favorites" section that covers everything from appetizers to desserts, along with favorite side dish recipes. The site's sleek new design is organized to make affordable meal ideas, cooking tips, helpful articles on cooking and search options more accessible and user-friendly than ever. 

	 "Our team embarked on a quest to better meet the needs of family-focused cooks, which ultimately resulted in completely revamping our website," said Lisa Walker, Vice President, Campbell's Condensed Soup, Broth and Campbell's Kitchen. "We talked to thousands of people and spent time in their homes across the country to learn what has changed in recent years regarding the way they put meals on the table. These insights drove the creation of the new CampbellsKitchen.com."

	 Campbell's Consumer Insights team uncovered a major shift in American eating habits. Families are demanding greater value from the dollars spent to create meals. As a result, more Americans are eating at home more frequently and meals are again an occasion to eat together and reconnect as a family. For the cook, the challenge becomes how to provide a variety of choices that the entire family will enjoy - and doing so on a limited budget. For many, just the challenge of preparing a meal for a family is completely new - as many of today's new home cooks have been raised on take-out meals and fast food and received little formal or informal training on how to cook. 

	"We're observing a fundamental change in how Americans approach the task of planning and preparing dinner for their families," said Charles Vila, Vice President, Campbell's Consumer Insights. "The economic recession has re-focused consumers on making enjoyable meals at home for less money than it would cost to go out. Families all across America are now coming home to dinner and enjoying connecting around the dinner table. While the economic recession will pass over time, we believe these new behaviors will be long-lasting." 

	The CampbellsKitchen.com website incorporates numerous new features intended to enhance the user experience. A few of these include:

	 Intuitive features that allow for search by mood and then generates a list of inspired suggestions

	 A 7-day meal planning tool and a _Campbell__'s_ cookbook of value-oriented recipes that can be downloaded for free

	 Detailed recipe pages that bring the most requested information into one place, including clear ingredient lists, step-by-step directions and consumer reviews

	 More than 500 new photographs that will inspire cooks to make a recipe

	 Tips for smarter eating and shopping, as well as nutritious snacking alternatives and ingredient substitutions

	 Coupons worth up to $15 that can be downloaded directly from the website and used throughout the upcoming holiday season to purchase Campbell products

	 "While Campbell has been providing recipe ideas for nearly a century, we know times have changed," said Walker. "Each of the recipes on the new site has been thoroughly tested to make sure the cooks who put their trust in Campbell - and the rest of the family - will be satisfied with the results. We want CampbellsKitchen.com to be the go-to resource for cooks looking for simple meals that taste great and great tasting meals that are simple to create."

	 Campbell has been a trusted resource for home cooks ever since it introduced its first cookbook, _Helps for the Hostess_, in 1914. Since then, the company has produced hundreds of cookbooks and created thousands of recipes. Over the past year, the number of visitors to the CampbellsKitchen.com website has more than doubled, to an average of 1 million visits monthly, resulting in more than 5 million recipe prints during this period. 

	 "Our research told us that if we wanted to continue to be a trusted source for recipe ideas with home cooks, we needed to present our recipes and all the other information in a completely new way," said Walker. "We're confident the new CampbellsKitchen.com will reach these cooks where they are going for their information - online - with great recipes and even more engaging content."

	 The new CampbellsKitchen.com website was developed by the Dallas-based design firm IMC2. 

	ABOUT CAMPBELLSKITCHEN.COM

	CampbellsKitchen.com represents the new on-line presence of the experts in _Campbell's Kitchen_. For more than 65 years, a dedicated team of chefs, home economists and recipe developers have used their culinary, research and development skills to provide a range of recipe ideas for American families. Today, CampbellsKitchen.com is a comprehensive resource for people looking for affordable meals, cooking tips, recipes, and information.

	ABOUT CAMPBELL SOUP COMPANY

	Campbell Soup Company is a global manufacturer and marketer of high quality foods and simple meals, including soup, baked snacks and vegetable-based beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's" and "V8." For more information on the company, visit Campbell's website at www.campbellsoupcompany.com.]]></content:encoded>
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													<title>Earth Advertising Grows Green Economy with Eco-nomically Friendly Campaigns </title>
													<link>http://www.justmeans.com/press-releases/Earth-Advertising-Grows-Green-Economy-with-Eco-nomically-Friendly-Campaigns/4277.html</link>
													<pubDate>Tue, 17 Nov 2009 17:48:51 GMT</pubDate>
													<dc:creator>Earth Advertising</dc:creator>
													<description><![CDATA[NEW YORK, NY - April 22, 2008 - The agency famous for its pithy messaging and 360 degree media campaigns is addressing  [...]]]></description>
													<content:encoded><![CDATA[

	NEW YORK, NY - April 22, 2008 - The agency famous for its pithy messaging and 360 degree media campaigns is addressing the needs of a tight eco-nomy by offering cost efficient media solutions. Earth Advertising and production studio eFlicksMedia was founded by Adweek's creative all-star Martha Shaw in 1992 to support the growth of green business practices and environmental initiatives. Dry cleaning ads read "If clothes could talk." Cows protest hormones with "I'm a cow not a guinea pig." A non-toxic detergent offers free trial with "It won't kill you to try it." A green printer quips, "Friends don't let friends print with dioxin." The group coined the first car-share company slogan, "The car for people who don't want one." Pushing the limits of media through interactive web games, innovative social marketing techniques and traditional media, the agency has gained an international reputation for motivating consumers to make conscious purchasing decisions.

	"They really get it," says Plant a Tree USA's Founder and CEO Cindy Katz. "Their commitment to green and social entrepreneurs is of real value to growing the green economy. The health of the planet depends on this kind of passion." Among Earth Advertising's media projects is the film series, "Selling without Selling Out" in which dozens of social entrepreneurs, including Seth Goldman of Honest Tea and Gary Hirshberg of Stonyfield Farm, share lessons on how to retain a company's environmental mission when selling to multinational corporations.

	Earth Advertising is a founding member of the Sustainable Business Network of New York City. One project of the agency is a creative outreach campaign to reduce the amount of waste from the City to landfill by engaging businesses and residents alike in a new, fun-filled marketing platform. The reduction of waste cuts down carbon emissions, protects groundwater and helps to heal the social injustices associated with dump and transfer sites. "Garbology is the new geology," says creative director Martha Shaw.

	See Earth Advertising case studies and samples at www.earthadvertising.com . Green businesses and social initiatives eager for more information can contact Earth Advertising at (212)933-1391, info@earthadvertising.com.

	For more information, please contact:
Earth Advertising Earth AdvertisingWebsite: www.earthadvertising.com 

	For more from this organization:
Earth Advertising 


Links:
------
 http://www.earthadvertising.com/
 mailto:info@earthadvertising.com
 http://www.earthadvertising.com/
 http://www.csrwire.com/members/profile/9931-Earth-Advertising
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													<title>CAMPBELL’S KITCHENSM SERVES UP NEW ON-LINE EXPERIENCE, BUILDS ON RICH CULINARY HISTORY AND COOKING INSIGHTS </title>
													<link>http://www.justmeans.com/press-releases/CAMPBELLS-KITCHENSM-SERVES-UP-NEW-ON-LINE-EXPERIENCE--BUILDS-ON-RICH-CULINARY-HISTORY-AND-COOKING-INSIGHTS/4276.html</link>
													<pubDate>Tue, 17 Nov 2009 15:37:01 GMT</pubDate>
													<dc:creator>Campbell Soup Company</dc:creator>
													<description><![CDATA[CAMDEN, N.J., NOV. 17, 2009 - Just in time for the holidays, CAMPBELL SOUP COMPANY (NYSE:CPB) is making it easier than  [...]]]></description>
													<content:encoded><![CDATA[

	CAMDEN, N.J., NOV. 17, 2009 - Just in time for the holidays, CAMPBELL SOUP COMPANY (NYSE:CPB) is making it easier than ever to answer the question "What's for dinner?" with a major overhaul of its popular CampbellsKitchen.com website. The enhanced site has been designed to help people expand their cooking repertoire beyond the casserole, while stretching their hard-earned food dollars. 

	 The new CampbellsKitchen.com features more than 3,000 recipes, including a recipe collection dedicated to "Budget Friendly" recipes, many of which will feed a family of four for less than $10. The site offers a "Creative and Different" section that contains recipe collections that are perfect for the cook looking to expand her repertoire with new cooking twists and techniques. And while America's favorite protein ingredient continues to be chicken, the new website offers a "Chicken with a Crunch" collection that's sure to expand mealtime options. Certainly no website from _Campbell's Kitchen_ would be complete without a "Holiday Favorites" section that covers everything from appetizers to desserts, along with favorite side dish recipes. The site's sleek new design is organized to make affordable meal ideas, cooking tips, helpful articles on cooking and search options more accessible and user-friendly than ever. 

	 "Our team embarked on a quest to better meet the needs of family-focused cooks, which ultimately resulted in completely revamping our website," said Lisa Walker, Vice President, Campbell's Condensed Soup, Broth and Campbell's Kitchen. "We talked to thousands of people and spent time in their homes across the country to learn what has changed in recent years regarding the way they put meals on the table. These insights drove the creation of the new CampbellsKitchen.com."

	 Campbell's Consumer Insights team uncovered a major shift in American eating habits. Families are demanding greater value from the dollars spent to create meals. As a result, more Americans are eating at home more frequently and meals are again an occasion to eat together and reconnect as a family. For the cook, the challenge becomes how to provide a variety of choices that the entire family will enjoy - and doing so on a limited budget. For many, just the challenge of preparing a meal for a family is completely new - as many of today's new home cooks have been raised on take-out meals and fast food and received little formal or informal training on how to cook. 

	"We're observing a fundamental change in how Americans approach the task of planning and preparing dinner for their families," said Charles Vila, Vice President, Campbell's Consumer Insights. "The economic recession has re-focused consumers on making enjoyable meals at home for less money than it would cost to go out. Families all across America are now coming home to dinner and enjoying connecting around the dinner table. While the economic recession will pass over time, we believe these new behaviors will be long-lasting." 

	The CampbellsKitchen.com website incorporates numerous new features intended to enhance the user experience. A few of these include:

	  Intuitive features that allow for search by mood and then generates a list of inspired suggestions

	  A 7-day meal planning tool and a _Campbell__'s_ cookbook of value-oriented recipes that can be downloaded for free

	  Detailed recipe pages that bring the most requested information into one place, including clear ingredient lists, step-by-step directions and consumer reviews

	  More than 500 new photographs that will inspire cooks to make a recipe

	  Tips for smarter eating and shopping, as well as nutritious snacking alternatives and ingredient substitutions

	  Coupons worth up to $15 that can be downloaded directly from the website and used throughout the upcoming holiday season to purchase Campbell products

	 "While Campbell has been providing recipe ideas for nearly a century, we know times have changed," said Walker. "Each of the recipes on the new site has been thoroughly tested to make sure the cooks who put their trust in Campbell - and the rest of the family - will be satisfied with the results. We want CampbellsKitchen.com to be the go-to resource for cooks looking for simple meals that taste great and great tasting meals that are simple to create."

	 Campbell has been a trusted resource for home cooks ever since it introduced its first cookbook, _Helps for the Hostess_, in 1914. Since then, the company has produced hundreds of cookbooks and created thousands of recipes. Over the past year, the number of visitors to the CampbellsKitchen.com website has more than doubled, to an average of 1 million visits monthly, resulting in more than 5 million recipe prints during this period. 

	 "Our research told us that if we wanted to continue to be a trusted source for recipe ideas with home cooks, we needed to present our recipes and all the other information in a completely new way," said Walker. "We're confident the new CampbellsKitchen.com will reach these cooks where they are going for their information - online - with great recipes and even more engaging content."

	 The new CampbellsKitchen.com website was developed by the Dallas-based design firm IMC2. 

	ABOUT CAMPBELLSKITCHEN.COM

	CampbellsKitchen.com represents the new on-line presence of the experts in _Campbell's Kitchen_. For more than 65 years, a dedicated team of chefs, home economists and recipe developers have used their culinary, research and development skills to provide a range of recipe ideas for American families. Today, CampbellsKitchen.com is a comprehensive resource for people looking for affordable meals, cooking tips, recipes, and information.

	ABOUT CAMPBELL SOUP COMPANY

	Campbell Soup Company is a global manufacturer and marketer of high quality foods and simple meals, including soup, baked snacks and vegetable-based beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's" and "V8." For more information on the company, visit Campbell's website at www.campbellsoupcompany.com.]]></content:encoded>
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													<title>ACCION Takes Equity Stake in Saija Finance, a Microfinance Institution Serving India’s Poorest </title>
													<link>http://www.justmeans.com/press-releases/ACCION-Takes-Equity-Stake-in-Saija-Finance--a-Microfinance-Institution-Serving-Indias-Poorest/4275.html</link>
													<pubDate>Tue, 17 Nov 2009 14:53:57 GMT</pubDate>
													<dc:creator>ACCION International</dc:creator>
													<description><![CDATA[ACCION Takes Equity Stake in Saija Finance, 
a Microfinance Institution Serving India's Poorest

 BOSTON, MASS./BANGALO [...]]]></description>
													<content:encoded><![CDATA[

	ACCION Takes Equity Stake in Saija Finance, 
a Microfinance Institution Serving India's Poorest

	 BOSTON, MASS./BANGALORE, INDIA, NOVEMBER 12, 2009 - ACCION International, a pioneer and leader in global microfinance, announced today that it has invested $500,000 for a 49.5 percent equity stake in Saija Finance Private Limited, a microfinance start-up that provides financial services to microentrepreneurs and low- and middle-income families in one of India's most underserved regions. 

	The investment was made through ACCION's equity investment arm, the ACCION Gateway Fund, and represents the fund's fourth investment in India. Other Gateway investments in India include Swadhaar FinServe, Lok Capital and United Villages.

	Based in the city of Patna, state of Bihar, Saija was founded by entrepreneurs and husband and wife team S.R. Sinha and Rashmi Sinha, and currently operates two branches in that city. Registered as a non-banking financial company (NBFC), it is the only Bihar-based microfinance institution, and serves the country's poorest state. Bihar, with a per capita income of approximately $160, a 90 percent illiteracy rate, and 37 million of its 90 million people living below the poverty line, is one of the most densely populated agglomerations of poor people anywhere in the world, reports the World Bank.

	Over the next five years, Saija plans outreach to households in several of the poorest states in India: Bihar, Jharkhand, Chhattisgarh, Madhya Pradesh and Uttar Pradesh. Saija aims to serve 400,000 customers by 2014 with group and individual loans, microinsurance and remittances, and will also roll out financial literacy training, as well as consumer protection assessment work through ACCION's Center for Financial Inclusion.

	For the last year, ACCION has been providing technical assistance to Saija, primarily through the secondment of commercial and operations managers. Going forward, ACCION's technical assistance will assist Saija in testing and deploying innovative technologies and delivery channels, such as mobile phone-based payment services or point of sale (POS) terminals. With its investment, ACCION will also play an active governance role in the organization, joining founders S.R. Sinha and Rashmi Sinha. 

	"Bihar faces some of the most extreme poverty in the world," said Michael Schlein, president and CEO of ACCION. "It is a very difficult environment. And yet, in a relatively short time, Saija has shown that it has what it takes to thrive and innovate in one of the world's most challenging markets. We're delighted to partner with Saija in its drive to deliver a full array of financial services to a vastly underserved population." 

	"As we ramp up our outreach to India's poorest states, we are fortunate to have ACCION as a partner to help us grow in the right way, mindful of the needs of our customers and with the technical know-how to develop cutting-edge services tailored to those needs," said S.R. Sinha, co-founder of Saija.

	ABOUT ACCION IN INDIA

	ACCION first launched microfinance operations in India in 2005, in order to make a substantive contribution to the outreach and impact of microfinance in major urban areas. Through its subsidiary, ACCION Technical Advisors India, headquartered in Bangalore, ACCION today provides management services, technical assistance, training and investment to MFIs across the country. Current partners include Swadhaar FinServe in Mumbai; YES SAMPANN, the microfinance initiative of YES Bank, also in Mumbai; Grameen Financial Services Private Limited, in Bangalore; and now Saija Finance in Bihar. ACCION also runs an industry training center in Bangalore, and has recently expanded its successful client education program, 'Dialogue on Business,' to meet the unique needs of the sub-continent.

	* * *

	ACCION(R) is a registered trademark of ACCION International.

	_U.S CONTACT_: 
Bruce MacDonald
SVP, Communications
ACCION International
Tel. +1 617-616-1546 
bmacdonald@accion.org  

	India Contact: 
Siddhartha Chowdri
India Country Manager
ACCION Technical Advisors India
+91 80 41120008
schowdri@accion.org 

Links:
------
 mailto:bmacdonald@accion.org
 mailto:schowdri@accion.org
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													<title>Conscious Consumers in a Nutshell </title>
													<link>http://www.justmeans.com/press-releases/Conscious-Consumers-in-a-Nutshell/4274.html</link>
													<pubDate>Tue, 17 Nov 2009 12:16:33 GMT</pubDate>
													<dc:creator>Earth Advertising</dc:creator>
													<description><![CDATA[Part I Earth Advertising's Conscious Consumer Reports Series

 February 8, 2008 - Have you heard the one about the earl [...]]]></description>
													<content:encoded><![CDATA[

	Part I Earth Advertising's Conscious Consumer Reports Series

	February 8, 2008 - Have you heard the one about the early adopter who married a true believer? Their children were 22% reluctant, 32% savvy, 17% enlightened, 29% adverse -- and X% prone to little green lies.

	GREEN CONSUMER RESEARCH REPORTS: IT\'S A JUNGLE OUT THERE 

	It turns out that when you ask people how environmentally responsible they are, how much they care about polar bears, or what they would sacrifice for clean air, expect creative latitude in their answers. Studies show that studies need more studies to study. Earth Advertising thanks and supports all of our survey colleagues by offering an up-to-date directory of conscious consumer studies upon request. After all, we are all in this together. We are pioneers in the green marketing jungle. The truth is, green consumers are a moving target for media planners and the shelf life of research reports can be shorter than cheese. One poignant news story about risky spinach, an environmental mishap, or shipment of toxic toys, can turn a consumer behavior pattern on its heels.

	Research reports on environmentally and socially responsible purchasing attitudes and behaviors are sprouting up everywhere. Marketing professionals have been intent on describing people most likely to shop with an environmental conscience for a decade now. In the early 90's around the time Earth Advertising's eFlicks Media published its initial marketing reports on "conscious consumers," Paul Ray coined the term "cultural creatives" to better define the market potential. Today's businesses, from Fortune 500's to start-ups, are hoping to turn research numbers into sales figures. Some are staffing up on sustainability experts to decipher it all. Meanwhile marketing directors struggle to apply consumer research results to brand identity and media spending.

	Even more important to some businesses is the amount of adversity they can expect from environmental deficiencies. Companies can no longer rely upon public relations to fix negative press about unsafe products and practices. How much people want to know about a company or product is the question many brands ask. Playing it safe, businesses are adopting responsible practices quickly on the chance that green is the new marketing tool.

	"CLIFF NOTES" ON CONSUMER BEHAVIOR

	Manhattan-based Earth Advertising inventories the landscape of research reports to help our clients get the real dirt on consumer data. Research is the foundation upon which we build strong marketing platforms.

	From these, we can promote media plans, product trial, brand awareness, loyalty incentive programs, pr, games, sales tools, and eco-tainment to effectively reach the audience with a compelling message. We believe that the most masterful market'eers are those willing to put both sides of the brain into overdrive. We call it research-based creative.

	This report is intended to supplement the experience of industry professionals who attend branding conferences religiously, but might miss that one kernel of wisdom that can make the difference. Maybe you were schmoozing in the lounge about climbing gear, swordfish extinction, or why you got into this business in the first place.

	Perhaps you dozed off in a lecture or they forgot to send you the power point. Earth Advertising's 4-part Series is for serious professionals who didn't know that saving the world would be so boring. This is not meant to discourage conference attendance, but give you the option to hold out for ones in nice places like Hawaii or Aspen. We hope you enjoy our 4-part Series of reports on Green Consumer Research.

	FOR THE FULL REPORT, PLEASE VISIT: HTTP://EARTHADVERTISING.COM/PDF/CONSCIOUS_CONSUMERS_IN_A_NUTSHELL.PDF 

	What do you think about conscious consumers? 
Visit our blog at http://earthadvertising.wordpress.com 

	Earth Advertising in Manhattan, is a creative shop specializing in brand management, sales tools, media exposure, and studio production. The first publication about consumer behavior, "Conscious Consumption. Helping People Help the Planet" was published in 1998. Earth Advertising and studio eFlicks Media produce award-winning media campaigns and effective and innovative marketing programs in all mediums for earth-friendly clients.

	To find out more about how Earth Advertising can help strengthen your brand to resonate in the right places with the right message, contact: Earth Advertising, 44 E 32nd Street, New York, NY 10016 (212) 933-1391, info@earthadvertising. com

	 

Links:
------
 http://www.justmeans.com/HTTP://EARTHADVERTISING.COM/PDF/CONSCIOUS_CONSUMERS_IN_A_NUTSHELL.PDF
 http://www.justmeans.com/HTTP://EARTHADVERTISING.COM/PDF/CONSCIOUS_CONSUMERS_IN_A_NUTSHELL.PDF
 http://earthadvertising.wordpress.com/
 mailto:info@earthadvertising.com
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													<title>DR. OZ SHOW ON CELL PHONES RESCHEDULED FOR WEDNESDAY, NOVEMBER 18, 2009 </title>
													<link>http://www.justmeans.com/press-releases/DR--OZ-SHOW-ON-CELL-PHONES-RESCHEDULED-FOR-WEDNESDAY--NOVEMBER-18--2009/4273.html</link>
													<pubDate>Tue, 17 Nov 2009 10:51:46 GMT</pubDate>
													<dc:creator>EMR Policy Institute, Inc.</dc:creator>
													<description><![CDATA[DR. OZ SHOW ON CELL PHONES RESCHEDULED FOR WEDNESDAY, NOVEMBER 18, 2009

 DR. OZ will be dedicating his WEDNESDAY, NOVE [...]]]></description>
													<content:encoded><![CDATA[

	DR. OZ SHOW ON CELL PHONES RESCHEDULED FOR WEDNESDAY, NOVEMBER 18, 2009

	DR. OZ will be dedicating his WEDNESDAY, NOVEMBER 18, 2009 TELEVISION SHOW TO CELL PHONES AND THE BRAIN.

	He will be interviewing Alan Marks, who has brain cancer; Mr. Marks's wife, Ellen; Dr. Devra Davis, Phd, MPH, an epidemiologist and professor at the University of Pittsburgh, also founder of the Environmental Health Trust (www.environmentalhealthtrust.org);and, Dr. Joell Moskowitz, a professor at University of California at Berkeley.

	Ellen Marks testified at the September 2008 hearing before the U.S. House Subcommittee on Domestic Policy convened by Congressman Dennis Kucinich. Check for local listings by going to http://www.doctoroz.com 

	Summary article posted Monday, November 16, 2009:

	http://www.doctoroz.com/videos/link-between-cell-phones-and-cancer 

	 

Links:
------
 http://www.doctoroz.com/
 http://www.doctoroz.com/videos/link-between-cell-phones-and-cancer
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													<title>DR. OZ SHOW ON CELL PHONES RESCHEDULED FOR WEDNESDAY, NOVEMBER 18, 2009 </title>
													<link>http://www.justmeans.com/press-releases/DR--OZ-SHOW-ON-CELL-PHONES-RESCHEDULED-FOR-WEDNESDAY--NOVEMBER-18--2009/4272.html</link>
													<pubDate>Tue, 17 Nov 2009 10:49:56 GMT</pubDate>
													<dc:creator>EMR Policy Institute, Inc.</dc:creator>
													<description><![CDATA[DR. OZ SHOW ON CELL PHONES RESCHEDULED FOR WEDNESDAY, NOVEMBER 18, 2009

 DR. OZ will be dedicating his WEDNESDAY, NOVE [...]]]></description>
													<content:encoded><![CDATA[

	DR. OZ SHOW ON CELL PHONES RESCHEDULED FOR WEDNESDAY, NOVEMBER 18, 2009

	DR. OZ will be dedicating his WEDNESDAY, NOVEMBER 18, 2009 TELEVISION SHOW TO CELL PHONES AND THE BRAIN.

	He will be interviewing Alan Marks, who has brain cancer; Mr. Marks's wife, Ellen; Dr. Devra Davis, Phd, MPH, an epidemiologist and professor at the University of Pittsburgh, also founder of the Environmental Health Trust (www.environmentalhealthtrust.org);and, Dr. Joell Moskowitz, a professor at University of California at Berkeley.

	Ellen Marks testified at the September 2008 hearing before the U.S. House Subcommittee on Domestic Policy convened by Congressman Dennis Kucinich. Check for local listings by going to http://www.doctoroz.com 

	Summary article posted Monday, November 16, 2009:

	http://www.doctoroz.com/videos/link-between-cell-phones-and-cancer 

	 

Links:
------
 http://www.doctoroz.com/
 http://www.doctoroz.com/videos/link-between-cell-phones-and-cancer
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													<title>Staples Canada announces new goal of collecting 2 million cartridges! </title>
													<link>http://www.justmeans.com/press-releases/Staples-Canada-announces-new-goal-of-collecting-2-million-cartridges-/4271.html</link>
													<pubDate>Mon, 16 Nov 2009 15:22:03 GMT</pubDate>
													<dc:creator>Staples</dc:creator>
													<description><![CDATA[STAPLES CANADA ANNOUNCES NEW GOAL OF COLLECTING 2 MILLION CARTRIDGES!

 _National retailer exceeds goal of diverting on [...]]]></description>
													<content:encoded><![CDATA[

	STAPLES CANADA ANNOUNCES NEW GOAL OF COLLECTING 2 MILLION CARTRIDGES!

	_National retailer exceeds goal of diverting one million cartridges away from landfills and now proposes a Two Million Cartridge Challenge_

	Richmond Hill, ON, April 22, 2009- STAPLES Canada surpassed their goal of collecting one million used ink and toner cartridges and is now issuing a new challenge to Canadians - the Two Million Cartridge Challenge, starting today. 

	"Canadians exceeded our expectations and I know they can do it again. We want to keep used cartridges out of landfills by recycling them. It's time for the two million cartridge challenge," said STAPLES Canada President, Steve Matyas. STAPLES Canada collected and recycled 1.3 million cartridges as part of their Million Cartridge Challenge which began September 24, 2008. Two million laser cartridges stacked end-to-end is equivalent to approximately 1240 CN Towers in height.

	The Two Million Cartridge Challenge begins April 22, 2009--Earth Day, until the following Earth Day--April 22, 2010. "This is a good opportunity to take action with small changes that will impact greatly on our future. It's important we educate our children about the environment and how to sustain it." commented Matyas.

	STAPLES Canada has been recycling used ink and toner cartridges for the past ten years, along with rechargeable batteries and cell phones. STAPLES also sells hundreds of eco-friendly products and is committed to several environmental initiatives as part of their community@work program, which focuses on the three E's: Environment, Education and Entrepreneurship.

	STAPLES has participated in Earth Hour for the past two years, turning off all non-essential lighting. STAPLES/Bureau en Gros stores across Canada also reduce their non-essential lighting in June and July as part of the Lights Out Program. This program saves significant amounts of energy by reducing the heat load and making it easier for the heating, ventilation and air conditioning (HVAC) systems to cool buildings.

ABOUT STAPLES CANADA 

	Founded in Toronto in 1991, The Business Depot Ltd./STAPLES Canada Inc. is Canada's largest supplier of office supplies, business machines, office furniture and business services for the small business and home office customer. The company is an everyday low price retailer. 

	The chain operates stores in all provinces across Canada under the banners STAPLES(R) Canada and Bureau en GrosMC. Marketing Magazine's Marketing/Leger 2008 Corporate Reputation Survey ranked STAPLES Canada/Bureau en Gros number one among Canada's top 100 companies surveyed in Canada. The company has over 13,500 employees serving customers through more than 300 office superstores, catalogue, and e-commerce. STAPLES, STAPLES(R)/Bureau en GrosMC is committed to making shopping easy by offering customers three ways to shop: online, by catalogue and in-store. More information is available at www.easy.staples.ca 

Links:
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 http://www.easy.staples.ca
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													<title>Verisae's Paul Hepperla Invited to the Energy Efficiency Panel at the E3 2009 Conference </title>
													<link>http://www.justmeans.com/press-releases/Verisae-s-Paul-Hepperla-Invited-to-the-Energy-Efficiency-Panel-at-the-E3-2009-Conference/4270.html</link>
													<pubDate>Mon, 16 Nov 2009 08:24:48 GMT</pubDate>
													<dc:creator>Verisae</dc:creator>
													<description><![CDATA[MINNEAPOLIS, NOVEMBER 15, 2009 - Verisae announces the inclusion of Mr. Paul Hepperla, Vice President of Sustainability [...]]]></description>
													<content:encoded><![CDATA[

	MINNEAPOLIS, NOVEMBER 15, 2009 - Verisae announces the inclusion of Mr. Paul Hepperla, Vice President of Sustainability Resource Planning ("SRP"), in the panel discussion on energy efficiency and the emerging Smart Grid Coalition across the Midwest.

Hosted by the University of Minnesota's Initiative for Renewable Energy and the Environment (E3) conference participants will hear from prominent smart grid experts, such as Mr. Hepperla, as they address the pressing energy management questions facing the current and future United States energy infrastructure. 

_"It is advised to collect energy data to the lowest-level of granularity possible. This means tracking energy efficiency efforts to spectacular level of detail; up to and beyond the meter to the energy consuming asset itself," NOTED MR. HEPPERLA. "If not, you may face the consequences of an energy approach that is fraught with risk, lacks the visibility into management challenges, and the pathway to control energy usage across distributed organizations."_

Smart grid technologies bring both challenges and opportunities, and require significant investment in research and development. But smart grids also have the potential to serve as a catalyst for economic recovery, green jobs, and overall energy security. Key questions addressed at the E3 2009 Conference include:

	 How do we retrofit and engineer a stable, resilient grid in the face of unpredictable power sources?

	 What role will increased efficiency, energy storage, advanced power electronics and other technologies play in the grid of the future?

	 What emerging technologies will enable new products, services and markets?

	Energy management systems enable a shared technology platform that empowers and motivates participants to capture the benefits of the smart grid as soon as possible. A smart grid energy platform enables customers, utilities, transmission authorities, and third parties to obtain dynamic pricing, to initiate demand response (DR) events, and manage energy efficiently across disparate locations.

ABOUT VERISAE, INC.
Paul Hepperla is the VP of Sustainability Resource Planning ("SRP") at Verisae. He brings more than 16 years experience solving customers' carbon and energy management challenges. He has a keen understanding of what it takes to make energy efficiency initiatives actionable.

Verisae, Inc., (www.Verisae.com ) helps measure, manage and monetize energy costs and carbon emissions. Their proven Sustainable Resource Planning(tm) ("SRP") solutions improve operational efficiency, make sustainability initiatives actionable, and reduce energy costs and emissions for distributed enterprises and related energy companies. They deliver a broad range of sustainability solutions to over 40 global clients with a service network of over 7,500 third-party suppliers-contractors consisting of 60,000 application users. Their integrated sustainability platform actively tracks over 2.1 million assets across 23,000 sites.

Verisae helps distributed enterprises measure, manage, and monetize energy costs and carbon emissions.

Links:
------
 http://environment.umn.edu/news_events/events/smartgrid.html
 http://www.verisae.com
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													<title>Voice of America Radio-EMR Policy Institute’s Conference on Electromagnetic Radiation Impacts on Human Health </title>
													<link>http://www.justmeans.com/press-releases/Voice-of-America-Radio-EMR-Policy-Institutes-Conference-on-Electromagnetic-Radiation-Impacts-on-Human-Health/4269.html</link>
													<pubDate>Sun, 15 Nov 2009 14:00:59 GMT</pubDate>
													<dc:creator>EMR Policy Institute, Inc.</dc:creator>
													<description><![CDATA[Here's the URL to the VOICE OF AMERICA RADIO REPORT ON THE EMR POLICY INSTITUTE'S CONFERENCE ON ELECTROMAGNETIC RADIATI [...]]]></description>
													<content:encoded><![CDATA[

	Here's the URL to the VOICE OF AMERICA RADIO REPORT ON THE EMR POLICY INSTITUTE'S CONFERENCE ON ELECTROMAGNETIC RADIATION IMPACTS ON HUMAN HEALTH that took place on November 8, 2009 at The School of Mines in Golden, Colorado. This report was broadcast throughout Colorado the week before the Conference. http://krccnews.org/rccnews/page/2  

	If this doesn't work, go to www.krccnews.org , then scroll down to older posts, and look for Friday, Nov 5, 2009. 

	Also, the KGNU Science Show version is archived at: kgnu.org Go to the "listen to" and "listings" options. Then choose the day Tuesday, November 3, 2009 and the show "How on Earth" (KGNU Science Show)

Links:
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 http://krccnews.org/rccnews/page/2%20
 http://www.krccnews.org/
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													<title>Dr. Oz Show to feature Hazards of Wireless </title>
													<link>http://www.justmeans.com/press-releases/Dr--Oz-Show-to-feature-Hazards-of-Wireless/4268.html</link>
													<pubDate>Sun, 15 Nov 2009 13:55:19 GMT</pubDate>
													<dc:creator>EMR Policy Institute, Inc.</dc:creator>
													<description><![CDATA[DR. OZ will be dedicating his TUESDAY, NOVEMBER 17, 2009 TELEVISION SHOW TO CELLPHONES AND THE BRAIN.

 He will be inte [...]]]></description>
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	DR. OZ will be dedicating his TUESDAY, NOVEMBER 17, 2009 TELEVISION SHOW TO CELLPHONES AND THE BRAIN.

	He will be interviewing Alan Marks, who has brain cancer; Mr. Marks's wife, Ellen; Dr. Devra Davis, Phd, MPH, an epidemiologist and professor at the University of Pittsburgh, also founder of the Environmental Health Trust (www.environmentalhealthtrust.org);and, Dr. Joell Moskowitz, a professor at University of California at Berkeley.

	Ellen Marks testified at the September 2008 hearing before the U.S. House Subcommittee on Domestic Policy convened by Congressman Dennis Kucinich. Check for local listings by going to http://www.doctoroz.com 

	 

Links:
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 http://www.doctoroz.com/
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