2018 Cone/Porter Novelli Purpose Study

To Be Successful, New Study Says Business Should Lead With This

By Michelle Martin
Article

Eighty-five percent of Americans say they would likely support a purpose-driven company in their community, while more than two-thirds (68%) say they would want to work for that company.

Announcing the 2018 Cone/Porter Novelli Purpose Study

Blog

Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message.

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