42BELOW

Bacardi Bemoans Brand Greenwashing Stunts

By Mariam Cheik-Hussein
Article

Consumers are more sensitive to greenwashing as brands continue to ride the pro-environment bandwagon, according to 42BELOW global brand manager Kane Stanford.

Speaking to AdNews on the subject, which is when brands use marketing to mislead consumers into thinking they are environmentally friendly, Stanford said greenwashing can have the opposite effect if done wrong.

“There are absolutely dangers for brands joining the environmental movement - greenwashing is a real thing,” Stanford said.

Introducing the 42BELOW® Lemon Soap Science Series

Multimedia with summary

The “Lemon Ladies” are back! Check out the latest episodes of our planet saving, recycled cocktail lemons soapy scheme including the one where the Lemon Ladies reveal what's in our secret soap recipe.

42BELOW® Cocktail Earth Cup Competition 2016

Queenstown Final for Championing Environmental Practices
Press Release

AUCKLAND, NEW ZEALAND, AUGUST 17, 2016 /3BL Media/ -- The very green final of the 42BELOW® Cocktail Earth Cup has arrived. The first Trans-Tasman sustainability focused cocktail competition will have its final showdown in Queenstown, NZ over 22nd – 24th August. To enter, competitors were required to create and submit a cocktail championing environmentally sustainable practices -- using 42BELOW vodka as the base.

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