AEG’s LA Kings recently teamed up with Make-A-Wish Foundation to host a one-of-a-kind birthday party for 11-year-old LA Kings fan Christiann Villa on Sept. 9 at Toyota Sports Performance Center in El Segundo, Calif.
Beijing Jr. Kings serve as the first-ever development initiative for any NHL team in China
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Earlier this month, AEG’s LA Kings hosted the inaugural Beijing Jr. Kings Camp in China from Aug. 19-23, as part of the team’s partnership with China-based ORG Packaging and the NHL to grow the sport of hockey in the region.
Over the course of five days, the LA Kings hosted 30 children ages 6-14 for an extensive youth hockey camp at AZ Rink. The camp featured both on-ice drills and dryland drills led by LA Kings Coaching Staff and was capped off by a mock-NHL game between the kids.
In continued support of those serving in the United States military, AEG’s LA Galaxy hosted more than 50 military men and women visiting Port of Los Angeles for the fourth annual LA Fleet Week on Aug. 28. Military personnel enjoyed a 60-minute soccer clinic and stadium tour at Dignity Health Sports Park in Carson, Calif., in addition to visiting the LA Galaxy’s team practice followed by lunch.
Evolve Entertainment Fund hosts 2019 Summer Kickoff at L.A. LIVE; Exclusive Panel and Q&A with Issa Rae and Issa Rae Productions Team
AEG, the world’s leading sports and live entertainment company, recently teamed up with Mayor Eric Garcetti in Los Angeles to host the Evolve Entertainment Fund (EEF) 2019 Summer Kickoff at L.A. LIVE on June 15, 2019.
The EEF is a public-private partnership aimed at creating new opportunities for communities that have been historically excluded from the entertainment industry through an alliance between the City of Los Angeles, industry leaders in entertainment, such as AEG, and digital media, non-profit organizations, and educational institutions.
This article series is sponsored by AEG and produced by the TriplePundit editorial team.
Professional sports leagues are in the unique position of communicating with fans of all ages. That means their efforts around sustainability have the potential to reach millions of people who are passionate about their team and their sport—and leagues are increasingly using this clout with fans to drive positive environmental impact forward.
In preparation for the Fourth of July weekend, AEG Facilities’ Pechanga Arena San Diego and Goldenvoice staff teamed up with ‘I Love A Clean San Diego’ (ILACSD), an environmental nonprofit organization, to assemble nearly 90 temporary trash cans and recycling bins to be placed along San Diego beaches.
The AEG volunteers joined ILACSD and City of San Diego Parks & Rec staff at the Clean Beach Coalition Bin Assembly Facility on Wednesday, June 26 to assemble the trash cans and recycling bins.
Program has served more than 300 high school students in the greater Los Angeles area to provide exclusive, in-depth look at entertainment industry
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AEG, the world’s leading sports and live entertainment company, and BET Networks teamed up to host the seventh annual BET Experience Youth Program presented by AEG last month in conjunction with BET Experience at L.A. LIVE and the BET Awards.
The program provides high school students with an in-depth look at the entertainment industry through exclusive access to executives, artists and professionals throughout the industry in addition to hands-on music education.
AEG’s LA Kings made a special visit last week to patients at the Pediatric Therapy Network in Torrance, Calif. for an afternoon of hockey and reading on Thursday, June 27.
LA Kings prospects Jaret Anderson-Dolan, Alex Turcotte, and Sean Durzi joined LA Kings mascot Bailey and LA Kings Alumnus and Radio Analyst Daryl Evans for a reading of ‘B is for Bailey,’ the LA Kings children’s book, in addition to playing ball hockey with patients ages 0-3.
As part of AEG’s LA Galaxy Protect the Pitch sustainability program, more than 250 LA Galaxy fans, supporters and Herbalife24 Triathlon L.A. participants traveled to Venice Beach to partake in a beach cleanup with Surfrider Foundation, a global nonprofit organization whose mission is to protect and enjoy the world’s oceans and beaches, on Saturday, June 22.
Over the course of the morning, LA Galaxy volunteers collected more than 157 pounds of trash, 32.5 pounds of recycling and more than 4,000 cigarette buds.