ORANGE, Calif., June 12, 2019 /3BL Media/ - Aflac, the leader in supplemental insurance sales at U.S. worksites, delivered My Special Aflac Ducks to patients at CHOC Children's Hospital. My Special Aflac Duck, designed by Sproutel, is a social robot that uses medical play, lifelike movement, and emotions to engage and help comfort kids during cancer treatment.

Aflac and Children’s Miracle Network Hospitals were recognized at the 17th annual Engage for Good conference with a Silver Halo Award for their partnership around My Special Aflac Duck®. The award highlighted Aflac for its leadership in corporate social responsibility and innovative approach to making an impact on pediatric cancer patients. Together, Aflac and CMN Hospitals have worked together to distribute over 4,200 My Special Aflac Ducks to pediatric cancer patients at more than 200 facilities across the country.

On May 15 in Orlando, Florida, Aflac took home a Gold REGGIE Award from the Association of National Advertisers in the ANA Center for Brand Purpose category. The award entry focused on their childhood cancer campaign initiatives in 2018, largely supported by My Special Aflac Duck®. Nearly 70 awards were presented to top agencies and brands for the best brand activation marketing campaigns of 2018 across more than 20 categories.

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer