Aflac

In Effort to Support Childhood Cancer Research, Aflac Addresses Facebook’s Algorithm Change

Insurer took steps to ensure its messages found their way into users’ newsfeeds.
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Recent efforts have resulted in Aflac winning first place in the “Use of Facebook” category of PR Daily’s 2019 Digital Marketing & Social Media Awards.

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Sunny days energize Aflac ... literally!

Aflac enabling more efficient, cleaner production of energy
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Sunny days energize Aflac ... literally! As part of Aflac’s Green Initiative, solar panels were installed at our Georgia headquarters, enabling more efficient and cleaner production of energy.

Learn more about our commitment to a brighter future: Aflac.com/CSR.

Five Cannes Lions Campaigns We Liked: Your Winner Revealed

PRWeek UK's pick of the best PR and comms campaigns from Cannes Lions ended up with nearly 700 votes in total. Find out the winner below...
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By Rob McKinlay

PRWeek's five favourite campaigns from the Cannes Lions Festival of Creativity ended up a two-horse race, with a tense denouement befitting of two worthy protagonists.

Eventually it was won with more than 350 votes by US health insurer Aflac, which gave cancer-afflicted children over three years old an interactive toy duck – the company's logo – free of charge.

Aflac Ducks Go to Kids With Cancer

By Jessica Hardin
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American Family Life Assurance Company of Columbus, Ga., has partnered with Children’s Miracle Network to provide a free duck to every child diagnosed with cancer in the country.

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WSB’s AFLAC Cancer Center Careathon raises $1.7 million; 680/The Fan fans bring in $100K for Camp Twin Lakes

By Rodney Ho
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WSB radio listeners pledged $1.7 million for this year’s 19th annual AFLAC Cancer and Blood Disorders Center Careathon at Children’s Healthcare of Atlanta. It slightly exceeded last year’s pledge total of $1.697 million and fell just short of the record $1.75 million from 2017. 

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Aflac Awards $125,000 in Grants to South Carolina Nonprofits

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Aflac is granting $125,000 to 17 local nonprofits working on projects that support health & well-being, education, and community development programs. The selected organizations and their projects are:

Regional Health Provides Cancer Patients With a New Fun Tool

By Cali Montana
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RAPID CITY, S.D. (KOTA, TV) - Rapid City Regional Health welcomed some new feathered friends to its pediatric floor.

Thanks to a donation from Aflac, the hospital is providing young patients with a new fun tool.

"It's a gift that we can give to all of our patients that we see who have cancer and are receiving chemo. It's a way for them to communicate their feelings," says Regional Health Nurse Amanda Horsley.

Aflac Reports on Effort to Give Children With Cancer Huggable Robots

Aflac says some of the money for the Aflac Duck robots comes from donations from agents.
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By Allison Bell 

A foundation affiliated with Aflac Inc. has given toy robots that look like the Aflac Duck to children who are facing cancer in about 200 U.S. hospitals and clinics, Aflac said today.

The Columbus, Georgia-based company started distributing My Special Aflac Duck robots last year.

Cannes: Aflac Opens Up About Risks From Successful Purpose Shift

The insurance company's duck robot may seem like an obvious success story, but required an appetite for risk and long-term commitment.
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CANNES — At a time when the concept of brand purpose appears increasingly vogueish, Aflac provided a salutary reminder that brands can drive positive change during a Cannes Lions session that explored the insurance company's interactive duck robot.

The smart toy robot (My Special Aflac Duck) has so far helped more than 4,300 children battle through cancer, by providing emotional support and helping kids open up and communicate through such a troubling period. 

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