Prior to the pandemic, business and marketing leaders were already looking for ways to meet a growing demand among both consumers and investors for clearly defined corporate social responsibility initiatives. However, CSR must be more than a marketing ploy.
The public health crisis, economic downturn, a surge of racial tensions…2020 has been crisis upon crisis. Nothing this year is going according to last year’s expectations. It’s been a year of virtual meetings, agility and resilience and it’s times like these when you truly understand how brand strength is born of corporate culture.
At insurance company Aflac, CFO Max Broden says productivity went up initially. “Not having to commute meant people gained some time,” he explains. “We also probably have more water cooler talk in the office than is sometimes necessary from a productivity standpoint, and that went away.”
Business leaders today gain real-time insights from the core strategies of successful pioneers. Yet they might be surprised to learn that the most critical components include attention to company culture and positive citizenship, even from the earliest business phases.
Aflac, for example, is one company that proves these building blocks ensure people and companies not only weather the storm but also thrive when crisis hits.
The annual open enrollment season is nearly underway, and U.S. employees will be making benefits decisions during an unprecedented and challenging time.
To understand employees' and employers' feelings about this critical event, Aflac, a leading provider of supplemental insurance and products in the U.S., conducted a national online survey of 1,200 benefits decision-makers and 2,000 employees across the U.S. during the COVID-19 pandemic.
Rich Gilbert, chief digital information officer, on how COVID-19 is allowing IT at the insurer to move full steam ahead on its innovation roadmap.
Before COVID-19 became a reality, Aflac, the $23 billion insurance company, had embarked on a digital transformation. Launched in early 2019, “One Digital Aflac” would use technology to make it easier for customers to buy insurance, for the sales teams to sell into the marketplace, and for employees to deliver. “We built a whole portfolio around looking at our business from the customer lens,” says Rich Gilbert, senior vice president and chief digital information officer, who joined Aflac in January of last year.
Columbus-based insurer Aflac is the latest recipient of the goBeyondProfit Champion Award, which is awarded by a network of Georgia business leaders with the aim of spurring corporate giving and good acts.
The company’s primary philanthropic cause since 1995 has been fighting childhood cancer. Since that year, according to the company, Aflac and its independent sales agents have contributed more than $146 million to treatment and research for cures.
According to a recent Aflac study, the pandemic is causing employees to spend more time researching their benefits options.
By Scott Wooldridge
At a time of economic upheaval and uncertainty, most businesses in the US are trying to maintain their current benefits offerings to employees, a new report from Aflac finds. At the same time, employees are taking a closer look at their policies and weighing what may work best for them in the future.