Aflac put its duck mascot to work as a companion robot for kids with cancer—and animated the company’s brand purpose along the way.
The Aflac Duck has been squawking, waddling, and shaking its feathers loose in commercials for years, making a household name for itself and for the Aflac brand. Meanwhile, the supplemental insurance provider has been quietly donating millions of dollars to support kids with cancer and fund pediatric cancer research.
The duck has even gone high tech to help sick kids. Amos said that the company has already raised more than $145 million for pediatric cancer charities since the start of the ad campaign from the sale of stuffed plush Aflac ducks..
And it now has an interactive robot version of the toy duck that gets donated to children diagnosed with cancer. It's won best in show awards at both the influential Consumer Electronics Show in Las Vegas as well as at South by Southwest.
More than 77% of Consumers say they are motivated by Companies' Commitment to Making the World a Better Place
COLUMBUS, Ga., January 3, 2019 /3BL Media/ -- According to the 2019 Aflac Survey on Corporate Social Responsibility, consumers and investors reflect a distinct and growing tendency to increase pressure on American corporations when it comes to serving the social good. The fifth edition of the Aflac CSR Survey finds, among other things, that consumers and investors expect companies to take a stand, but not the wrong one, and will forgive missteps, but only conditionally.
COLUMBUS, Ga., August 21, 2019 /3BL Media/ - Aflac, the leader in supplemental insurance sales at U.S. worksites, announced today that it has been recognized by IDG's Computerworld as a 2019 Best Place to Work in Information Technology (IT). The insurer is one of 100 top organizations that challenge their IT staffs while providing great benefits and compensation. Ranked No. 39 among large organizations, this is the 19th time Aflac has been named to the prestigious list.
COLUMBUS, Ga., June 17, 2019 /3BL Media/ - More than just humans will grace the speaker dais of the annual Cannes Lions Festival of Creativity in France this year. Aflac today announced that My Special Aflac Duck®, an innovative robotic version of the well-known U.S. insurance company's famous mascot duck that helps children cope with cancer, has a spot in the health care track. My Special Aflac Duck was developed with the input of children, their families, medical professionals and child life specialists.