American Express

Working Mothers Are Doing it for Themselves

Blog

These days, it's not uncommon to read about the CEO of a company who's also a mother. Take the case of Angela Ahrendts, CEO of fashion company Burberry. Since she took over the iconic English fashion house in 2006, she's transformed the company from an old-school trench-coat purveyor into a social media phenomenon amongst younger fashionistas.

The Six Pillars of Effective Cause Marketing

Blog

It’s been nearly 30 years since American Express famously launched its campaign to benefit the Statue of Liberty restoration project. This effort, often regarded as the first cause-related marketing campaign, unlocked a penny toward the restoration effort for every American Express transaction made within the campaign period. In addition, for each new card issued, a dollar was given to the preservation of the Statue of Liberty and Ellis Island.

Vote Now To Strengthen Nonprofits

Blog

Vote early and often to tell American Express where to spend their philanthropic dollars.  Choose from among 25 meaningful historic sites that are also vital community centers in the Twin Cities--from providing arts programming to addressing social justice. The deadline is Wednesday, October 12. 

The Cause Marketing Masters Series presents: Contemporary Cause Marketing Legal Issues

Summary: 

Join us during this session to explore how traditional cause marketing legal concepts should be applied to new concepts such as crowdsourced grant programs, text-to-donate campaigns, and using Facebook or Twitter activity to trigger donations.

Date: Thursday December 9 at 1:30pm EST

Cost: This valuable teleconference is only $99 (FREE to paid CMF members) and includes materials you'll want to keep for ready reference.    
Press Release

Join us during this session to explore how traditional cause marketing legal concepts should be applied to new concepts such as crowdsourced grant programs, text-to-donate campaigns, and using Facebook or Twitter activity to trigger donations.

Date: Thursday December 9 at 1:30pm EST

Cost: This valuable teleconference is only $99 (FREE to paid CMF members) and includes materials you'll want to keep for ready reference.    

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