American Express

Cynopsis Media Recognizes On-Air Campaigns from FOX Sports, National Geographic and Fox Business Network as Social Good Awards Nominees

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FOX Sports, National Geographic and the Fox Business Network have garnered a total of ten nominations for the third annual Cynopsis Social Good Awards, a ceremony celebrating the media industry’s leading social responsibility initiatives. The nominations represent the breadth of social issues on which 21st Century Fox businesses engage their audiences, from National Geographic’s on-air campaigns to preserve America’s National Parks to FOX Sports Supports’ efforts to help military veterans transition to civilian life.

American Express Publishes The Service Effect: 2015 Corporate Social Responsibility Report

Article

Today, American Express published its first comprehensive Corporate Social Responsibility Report since 2008. The report highlights the company’s efforts to create social, environmental and economic value for its stakeholders as well as operate ethically and responsibly.

Corporations Sponsor Mini-Movies for Innovative Re-branding

Multimedia with summary

Documentary films have been an active creative field for some time, but now the format is being put to innovative use by business. Corporations are commissioning noted independent filmmakers to produce documentaries that are a new genre, neither cinematic commercials nor completely independent indies. These films do not have product placement or advertising. Instead, company branding is limited to sponsorship messaging in the credits. The new docs feature a variety of subjects, which are approved by the sponsor, but corporate involvement ends there.

Taproot Foundation Releases ‘The Next Wave of Growth in Corporate Pro Bono Service’

Citing Significant Growth in the Sector, the Report Highlights Key Trends and Innovative Practices in Corporate Skilled Volunteering and Employee Engagement
Press Release

SAN FRANCISCO, CA, October 16, 2014 /3BL Media/ – Taproot Foundation today announced the release of its new report, “Key Trends to Watch: The Next Wave of Growth in Corporate Pro Bono Service.” outlining an increasing effort by companies to offer pro bono services in innovative ways that add deeper value for both nonprofits and the private sector.

Engaged Giving: American Express's 20 Years of Philanthropic and Volunteer Support of JA New York

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April is Youth Financial Literacy Month.  So it’s only fitting that we feature a partnership between world-renowned financial industry leader, American Express and a nonprofit leading the youth financial literacy movement - Junior Achievement of New York (JA New York).

Working Mothers Are Doing it for Themselves

Blog

These days, it's not uncommon to read about the CEO of a company who's also a mother. Take the case of Angela Ahrendts, CEO of fashion company Burberry. Since she took over the iconic English fashion house in 2006, she's transformed the company from an old-school trench-coat purveyor into a social media phenomenon amongst younger fashionistas.

The Six Pillars of Effective Cause Marketing

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It’s been nearly 30 years since American Express famously launched its campaign to benefit the Statue of Liberty restoration project. This effort, often regarded as the first cause-related marketing campaign, unlocked a penny toward the restoration effort for every American Express transaction made within the campaign period. In addition, for each new card issued, a dollar was given to the preservation of the Statue of Liberty and Ellis Island.

Vote Now To Strengthen Nonprofits

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Vote early and often to tell American Express where to spend their philanthropic dollars.  Choose from among 25 meaningful historic sites that are also vital community centers in the Twin Cities--from providing arts programming to addressing social justice. The deadline is Wednesday, October 12. 

The Cause Marketing Masters Series presents: Contemporary Cause Marketing Legal Issues

Summary: 

Join us during this session to explore how traditional cause marketing legal concepts should be applied to new concepts such as crowdsourced grant programs, text-to-donate campaigns, and using Facebook or Twitter activity to trigger donations.

Date: Thursday December 9 at 1:30pm EST

Cost: This valuable teleconference is only $99 (FREE to paid CMF members) and includes materials you'll want to keep for ready reference.    
Press Release

Join us during this session to explore how traditional cause marketing legal concepts should be applied to new concepts such as crowdsourced grant programs, text-to-donate campaigns, and using Facebook or Twitter activity to trigger donations.

Date: Thursday December 9 at 1:30pm EST

Cost: This valuable teleconference is only $99 (FREE to paid CMF members) and includes materials you'll want to keep for ready reference.    

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