It was a special day for AJ, a 15-year-old from Virginia. He would finally get his wish for a shopping spree. As colorful confetti fell from the sky and a crowd cheered him on, AJ entered the shopping mall armed with several gift cards, spending money and a bright smile. It was a dream wish for the teenager who had overcome so much in his battle with cystic fibrosis.
What happens when the cameras and first responders leave the Hurricane Harvey and Irma scenes? Donations dry up quickly and the media moves on to the next big story. Unfortunately, that’s when the people and communities affected by these storms get the least community support, but need it most.
Unleashing the power of long-term support through employee giving & matching gifts
About 70 to 80 percent of money donated in the wake of a disaster goes to immediate relief efforts. While those efforts are important, ensuring long-term support is crucial to effectively helping affected communities rebuild and fully recover.
How can businesses most effectively ensure long-term support for those affected by major disasters like Hurricane Harvey and Irma?
Workplace Giving and Employee Engagement Programs Provide Charities with Opportunities to Diversify Revenue and Maximize Fundraising
WASHINGTON, D.C., Sept 6, 2017 /3BL Media/ – America’s Charities, which inspires employees and organizations to support causes they care about, is pleased to welcome the Sesame Street Yellow Feather Fund to its alliance of 140+ nonprofit organizations.
Harvey made landfall on August 25 near Rockport, Texas, as a Category 4 storm. A state of emergency has been declared in 30 counties, seven counties are under evacuation orders, and a major disaster declaration has been signed by the president. Several hundred thousand are without power, several thousand have been displaced to shelters, and search and rescue efforts are ongoing. America’s first major hurricane to make landfall since 2005, Hurricane Harvey is expected to stall for several days over southern Texas, leading to catastrophic flooding across the region.
While Central Florida has seen a 1% decrease in its overall student population and number of homeless students in the area, the number of children in the free-and-reduced lunch program has risen by 2%. More children than ever need essential tools (like No. 2 pencils, loose-leaf paper, and crayons) to succeed in school. A Gift For Teaching is committed to providing these students with a head start for achievement by equipping them with school supplies.
Employees should be encouraged to give through education and motivation. At the same time, reassure them that it is okay not to give. The campaign is ultimately about choice, which includes the choice not to give. Even the smallest donations are appreciated. Remember, employees that don't give this year, are potential donors for the next.
We all have causes we're passionate about supporting and want to truly make a difference in the community. How does your company stack up though? When it comes to your company’s employee giving and engagement programs, are you considered “CSR Explorers,” “All-pro Humanitarians,” or “Hall of fame world changers”?