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Search the name of any major company and go to its “About Us” section and you should quickly learn about its “Corporate Social Responsibility.” A good company stands for something beyond its products and services – doing it well, is another topic entirely.
Demonstrating your employee volunteer program's impact internally and externally is critical to its success. While the industry as a whole is still looking for ways to get beyond traditional metrics, some companies are taking it upon themselves to identify outcomes that reflect their priorities.
Soccer fans are already booking plane tickets for the 2014 World Cup held in Brazil next summer. After they leave, another wave of visitors will descend on the country during the Olympic Games held in Rio de Janeiro in 2016. Travel tied to the sporting events will only add to the already busy skies over Brazil. The number of passengers has doubled since 2007 and is expected to grow at a more than 6 percent clip over the next decade.
