Bacardi

Bacardi Helps Produce Hand Sanitizers With Change in Production

The world’s largest premium rum distillery partners with Olein Refinery to combat shortage of product in Puerto Rico
Press Release

CATAÑO, Puerto Rico, March 19, 2020 /3BL Media/ – A shift in production by Bacardi at the world’s largest premium rum distillery is helping supply ethanol required to produce the much needed hand sanitizers that are in high demand as a result of COVID-19. The Bacardi Corporation distillery in Cataño, Puerto Rico, where more than 80% of the company’s rums are produced, has partnered with Puerto Rico based manufacturer Olein Refinery to provide raw materials that will enable the production of more than 1.7M units of 10-ounce hand sanitizer.

Bacardi Launches Shake Your Future in Spain, a Training Program in the Art of Cocktails to Address Youth Unemployment

Summary: 
  • With a very high youth unemployment and a significant deficit of qualified bartenders in the industry, Shake Your Future was born with the goal to address both challenges.
  • In Barcelona, eighteen unemployed young people will be trained for ten weeks in the art of cocktails and will intern in some of the leading bars and restaurants in the sector, acquiring valuable work experience as professional bartenders that will give them access to new employment opportunities.
  • This initiative, which is carried out in collaboration with the European Bartender School, has already been carried out in France and Italy, and will be extended to 12 major cities around the world in the next three years.
  • With this project, Bacardi continues to promote talent, dissemination and knowledge in the world of cocktails on a global scale.
Press Release
  • With a very high youth unemployment and a significant deficit of qualified bartenders in the industry, Shake Your Future was born with the goal to address both challenges.
  • In Barcelona, eighteen unemployed young people will be trained for ten weeks in the art of cocktails and will intern in some of the leading bars and restaurants in the sector, acquiring valuable work experience as professional bartenders that will give them access to new employment opportunities.
  • This initiative, which is carried out in collaboration with the European Bartender School, has already been carried out in France and Italy, and will be extended to 12 major cities around the world in the next three years.
  • With this project, Bacardi continues to promote talent, dissemination and knowledge in the world of cocktails on a global scale.

7,000 Bacardi Employees Turn on Their ‘Out of Office’ to Visit Hundreds of Bars Across the Globe to Spark Conversations About Cocktails and Culture

From New York to London to Dubai to Sydney, Bacardi goes Back to the Bar and releases the Bacardi Cocktail Trends Report showcasing what’s stirring in 2020
Press Release

HAMILTON, Bermuda, February 4, 2020 /3BL Media/ – This Thursday, 7,000 Bacardi employees across the globe will turn on their “out of office” message to go out on the town and visit bars in more than 100 cities, all in the name of spotting what’s new and next for cocktails. The activity, called Back to the Bar, brings everyone at Bacardi together for a day of “barstool research” with bartenders who are the trend spotters and tastemakers of the spirits business and a direct link to consumers.

Aires and Bacardi Awarded Best Vendor Partnership by the Forum for Expatriate Management

Press Release

PITTSBURGH, January 22, 2020 /3BL Media/ – For building a seamless world-class mobility experience, Aires and client Bacardi, the largest privately held spirits company in the world, were awarded Best Vendor Partnership – RMC by the Forum for Expatriate Management (FEM) at the EMEA Expatriate Management & Mobility Awards (EMMAs). The award recognizes the collaborative approach developed by Aires and Bacardi. 

Dry January Isn’t for Everyone, Experts Say. Some Drinkers Need Treatment. Others Are Trying Dry-Ish January

By Kate Thayer
Article

Dry January has become an annual trend in the past several years, prompting many to abstain from alcohol for the inaugural month of the year.

But does it work?

While it’s not unusual for bars to capitalize on the Dry January trend, offering mocktails as an alternative to patrons, there’s another mechanism for mindful drinking: Dry-ish January, according to Jennifer Contraveos, Chicago-based senior portfolio ambassador for Bacardi USA.

How Bacardi and Mercy Corps Help Caribbean Businesses like Kaffeina Recover

Article

Small businesses are at the heart any community and their success feeds into the economic development of their neighborhood. That’s why, more than two years after the devastating hurricane season that included Hurricanes Maria and Irma, Bacardi and Mercy Corp continue to support the recovery of small and medium-sized businesses in the Caribbean. Among them is Kaffeina, a small bistro with European Caribbean influences located in Toa Baja, Puerto Rico.

Happy New Year From 3BL Media

As we enter 2020, take one last look back on how brands communicated purpose in 2019
Newsletter

This past year, consumers, investors and employees demanded that companies enact change and demonstrate purpose beyond generating profit. 

With 2019 about to wrap, we look back at the brands that rose to meet stakeholder expectations and the interesting ways they communicated their good work on environmental, social and governance (ESG) topics.

Click here to see our 2019 Year in Review.

One Woman’s Amazing Journey From Refugee To Most Imaginative Bartender Finalist

By Katie Kelly Bell
Article

At the Bombay Sapphire Distillery in Laverstoke, England 12 whip-smart mixologists are sitting in a room, listening intently as Marco Corallo, head bartender at the Langham Hotel’s Artesian Bar, shares his cocktail craft secrets.

Celebrate Giving Tuesday By Giving Back to the Planet with BACARDI and LONELY WHALE

Multimedia with summary

BACARDÍ has partnered with environmental charity Lonely Whale to create the initiative #TheFutureDoesntSuck, with the goal of eliminating one billion plastic straws by 2020.

To get the word out about #TheFutureDoesntSuck, BACARDÍ and Lonely Whale are giving people an alternative to throwing away their straws: turning them into music. Tapping into our on-premise network, we are collecting used plastic straws from partner bars across New York, Chicago and Miami and upcycling them into limited-edition vinyl records – transforming something that sucks into something that slaps.

Bacardi Makes Sure the Future Doesn’t Suck

Multimedia with summary

Bacardi is making sure #TheFutureDoesntSuck! CEO Mahesh Madhavan and Casa Bacardí's Wesley Elizabeth Cullen talk about sustainability initiatives at the company. Join them in the pledge to reduce single-use plastic! Sign up here today: thefuturedoesntsuck.org

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