Bacardi

Bacardi Takes Stands on Both Gainful Employment and the Environment

By Tina Casey
Article

Bartenders have a unique window on the world. They absorb and reflect the hubbub of conversation that swirls around their workplace. They fill many roles, including those of cheerleader and social influencer. When brands build relationships with bartenders — or mixologists, in professional parlance — they have a unique opportunity to amplify their messages. That’s not as simple as it may seem, but the company Bacardi has launched a new youth training program that could help build public support for its environmental activities as well.

6 Things Brands Should Consider on Sustainability

What brands should do, which brands are already doing it, and why brands shouldn't feel ashamed - problems, ideas and solutions from leading marketers
Article

By Georganna Simpson

Michael Horn, chief data officer at Huge was speaking at a Campaign-Huge hosted dinner discussion for senior marketers in Orlando, Florida. The conversation explored how marketers can be champions for more sustainability practices, and was chaired by Campaign US editor Lindsay Stein.

The Real HAVANA CLUB and Bacardi Limited Support Hurricane Dorian Relief Efforts Through Special Performance of Their Sold-Out Theatrical Production, “The AMPARO™ Experience”

All proceeds raised are in addition to the $1 Million previously pledged by Bacardi to support Bahamas relief efforts
Press Release

MIAMI, October 2 2019 /3BL Media/ – Following the devastation caused by Hurricane Dorian in the Bahamas, The Real HAVANA CLUB’s “The AMPARO™ Experience,” announced today that it will host a special performance of its sold-out show on Wednesday, October 16 to help raise funds to aid in hurricane relief and recovery efforts. For this effort, The Real HAVANA CLUB has partnered with Mercy Corps in its disaster relief efforts to provide urgent assistance and aid to the Bahamas.

The 4th Annual Spirit Forward Summit Powered by Bacardi Breaks Down Barriers and Promotes Inclusivity

Summary: 

Speakers included MSNBC correspondent Mariana Atencio, women's culture consultant Cyndie Spiegel, , life coach Trish Barillas, keynote speaker and founder of Boss In Heels Heather Monahan, President and CEO of United Way of Miami-Dade Maria C. Alonso, “The Amparo Experience” playwright Vanessa Garcia and director Victoria Collado, and panelists from Bacardi, Cargill, Christian Dior, Citrix, Google, NIKE Communications and more.

Press Release

Speakers included MSNBC correspondent Mariana Atencio, women's culture consultant Cyndie Spiegel, , life coach Trish Barillas, keynote speaker and founder of Boss In Heels Heather Monahan, President and CEO of United Way of Miami-Dade Maria C. Alonso, “The Amparo Experience” playwright Vanessa Garcia and director Victoria Collado, and panelists from Bacardi, Cargill, Christian Dior, Citrix, Google, NIKE Communications and more.

Bacardi Announces European Launch of Shake Your Future, a Life-Changing Experience Giving the Unemployed a New Start in Mixology

Young adults across the region offered opportunity to begin career as professional mixologists
Press Release

AMSTERDAM, September 30, 2019 3BL Media/ - Bacardi, the largest privately held spirits company in the world, today announced the European launch of its initiative to help tackle youth unemployment. Shake Your Future is the company’s bartending and mixology training program that aims to secure the futures of young people within the hospitality industry.

Bacardi Just Found the Best Use for Plastic Straws Ever—Turn Them Into Vinyl Records

By Melissa Locker
Article

Normally, if your record sucks, that’s a bad thing. (Just ask Jet!) But now, thanks to a collaboration between Bacardi and Lonely Whale, if your record sucks, it’s a good thing—at least for the planet.

ANGEL'S ENVY® Calls on Fans to Help Meet Increased Goal of Planting 30,000 White Oak Trees Through 6th Annual "Toast the Trees" Initiative

Summary: 

In celebration of National Bourbon Heritage Month, ANGEL'S ENVY will plant one white oak tree for each photo of an ANGEL'S ENVY drink or bottle posted on Instagram, Facebook or Twitter that is accompanied by the hashtag #ToastTheTrees

ANGEL'S ENVY is increasing its goal to 30,000 hashtags for a total of 30,000 new white oak trees planted

Press Release

In celebration of National Bourbon Heritage Month, ANGEL'S ENVY will plant one white oak tree for each photo of an ANGEL'S ENVY drink or bottle posted on Instagram, Facebook or Twitter that is accompanied by the hashtag #ToastTheTrees

ANGEL'S ENVY is increasing its goal to 30,000 hashtags for a total of 30,000 new white oak trees planted

Bacardi Pledges $1 Million to Hurricane Dorian Relief in The Bahamas

Press Release

HAMILTON, Bermuda, September 5, 2019 – Following the devastating impact of Hurricane Dorian on The Bahamas, Bacardi Limited and the Bacardí family commit to donating $1 Million in cash and other assistance to the disaster relief and recovery efforts.

How Brands From Bacardi to Salesforce Are Tackling Event Food Waste

Reducing food and beverage waste is the new way to “go green”
Article

By Kait Shea

If you’ve been handed a metal straw at an event over the last few years, chances are, the practice was inspired by Bacardi, which in 2016 became the first global spirits company to pledge to eliminate single-use plastic straws at all of its events.

Bacardi and Mercy Corps Team Up to Support Small Businesses in the US Virgin Islands, Sint Maarten Through Free Mentoring and Innovation Challenge

Share innovative ideas, receive free business mentoring, and enter to win cash prizes of up to $5,000.00
Press Release

ST. THOMAS, U.S. Virgin Islands and GREAT BAY, St. Maarten, August 23, 2019 /3BL Media/ — After the 2017 storms, small businesses are still struggling to recover. The global humanitarian organization Mercy Corps and Bacardi, the largest privately held spirits company in the world, are launching the Caribbean Innovation Challenge 2019, a competition to award business innovation and strengthen businesses on the islands, entrepreneurs can win up to $5,000 USD. 

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