Brands across company’s portfolio including BACARDÍ®, MARTINI®, GREY GOOSE®, BOMBAY SAPPHIRE®, DEWAR’S® and ANGEL’S ENVY® unite to help produce more than 267,000 gallons (1.1 million liters) of hand sanitizers.
HAMILTON, Bermuda, March 25, 2020 /3BL Media/ – Family-owned Bacardi has expanded its commitment across countries and brands to help produce more than 267,000 gallons (1.1 million liters) of hand sanitizers, as worldwide demand continues to exceed supply in efforts to reduce the risk of COVID-19.
#RaiseYourSpirits provides financial aid and other relief to those impacted by the COVID-19 crisis
HAMILTON, Bermuda, March 24, 2020 /3BL Media/ – Bacardi Limited, the largest privately held spirits company in the world, today launched #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown. We have been devastated to watch our longtime partners and friends lose their livelihoods virtually overnight, as dining out, nightlife and entertainment grind to a halt around the world.
The world’s largest premium rum distillery partners with Olein Refinery to combat shortage of product in Puerto Rico
CATAÑO, Puerto Rico, March 19, 2020 /3BL Media/ – A shift in production by Bacardi at the world’s largest premium rum distillery is helping supply ethanol required to produce the much needed hand sanitizers that are in high demand as a result of COVID-19. The Bacardi Corporation distillery in Cataño, Puerto Rico, where more than 80% of the company’s rums are produced, has partnered with Puerto Rico based manufacturer Olein Refinery to provide raw materials that will enable the production of more than 1.7M units of 10-ounce hand sanitizer.
In advance of International Women’s Day this weekend, we spotlight the leader of Global Reflections at family-owned Bacardi. Leila Stansfield, VP of Global Strategy for the world’s largest privately held spirits company in the world, is also responsible for promoting a diverse and inclusive environment, one that reflects the communities the Bacardi operates in. A strategic focus includes Women in Leadership.
HAMILTON, Bermuda, February 18, 2020 /3BL Media/ – Today, the global headquarters of Bacardi, located in Bermuda, welcomes new tenants – honeybees who are moving in as part of the ABERFELDY Barrels and Bees program and the company’s ongoing commitment to environmental sustainability. ABERFELDY single malt whisky, in collaboration with Wild Island Farms, will install four beehives at the iconic Bacardi building.
Leading spirits company makes Forbes-published Reputation Institute’s Global RepTrak® 100 – which measures the reputation of multinational companies across 15 countries and 20 different industries – for seventh consecutive year
HAMILTON, Bermuda, April 8, 2019 /3BL Media/ — Family-owned Bacardi Limited, the largest privately held spirits company in the world, celebrates being named once again among the most reputable companies in the world, as part of the annual Global RepTrak® 100 list compiled by the Reputation Institute (RI) and published in Forbes. Ranked at #87, Bacardi Limited climbed two spots and has made the annual global list seven consecutive times.
Consumers are more sensitive to greenwashing as brands continue to ride the pro-environment bandwagon, according to 42BELOW global brand manager Kane Stanford.
Speaking to AdNews on the subject, which is when brands use marketing to mislead consumers into thinking they are environmentally friendly, Stanford said greenwashing can have the opposite effect if done wrong.
“There are absolutely dangers for brands joining the environmental movement - greenwashing is a real thing,” Stanford said.
June Sarpong MBE, Fatima Bhutto, Andrea Riseborough, Laura Haynes, Gina Martin, Patrick Harrison, and Pip Jamieson lead a stellar line-up of change-makers to discuss the most relevant gender and diversity issues of our time
LONDON, February 27, 2019 /3BL Media/ – On 4th March in the lead up to International Women’s Day, Bacardi Limited and S.H.E. SUMMIT, the flagship event of S.H.E. Globl, will host its first-ever European event in London, bringing together men and women, from across society, culture and business, to encourage them to take actions that plant seeds of change for a more diverse and inclusive community and workforce.