Leading spirits company makes Forbes-published Reputation Institute’s Global RepTrak® 100 – which measures the reputation of multinational companies across 15 countries and 20 different industries – for seventh consecutive year
HAMILTON, Bermuda, April 8, 2019 /3BL Media/ — Family-owned Bacardi Limited, the largest privately held spirits company in the world, celebrates being named once again among the most reputable companies in the world, as part of the annual Global RepTrak® 100 list compiled by the Reputation Institute (RI) and published in Forbes. Ranked at #87, Bacardi Limited climbed two spots and has made the annual global list seven consecutive times.
Consumers are more sensitive to greenwashing as brands continue to ride the pro-environment bandwagon, according to 42BELOW global brand manager Kane Stanford.
Speaking to AdNews on the subject, which is when brands use marketing to mislead consumers into thinking they are environmentally friendly, Stanford said greenwashing can have the opposite effect if done wrong.
“There are absolutely dangers for brands joining the environmental movement - greenwashing is a real thing,” Stanford said.
June Sarpong MBE, Fatima Bhutto, Andrea Riseborough, Laura Haynes, Gina Martin, Patrick Harrison, and Pip Jamieson lead a stellar line-up of change-makers to discuss the most relevant gender and diversity issues of our time
LONDON, February 27, 2019 /3BL Media/ – On 4th March in the lead up to International Women’s Day, Bacardi Limited and S.H.E. SUMMIT, the flagship event of S.H.E. Globl, will host its first-ever European event in London, bringing together men and women, from across society, culture and business, to encourage them to take actions that plant seeds of change for a more diverse and inclusive community and workforce.
Achievements in social and environmental initiatives featured in new CR Report
HAMILTON, Bermuda, October 24, 2018 /3BL Media/ – With its commitments to alcohol responsibility, disaster relief efforts, women’s empowerment, and significant reductions in greenhouse gas emissions and water usage, Bacardi Limited solidified its position as a socially and environmentally responsible leader, as demonstrated in the company’s 2018 Corporate Responsibility (CR) Report.
Twice a month the Beverage Industry Environmental Roundtable (BIER) highlights their members' beverage industry sustainability insights and ideas in their BIER Member Spotlight series. These spotlights include their answers to questions about their company's sustainability achievements and strategy, practical insights from BIER, interesting facts, and more.
The second of this month's BIER Member Spotlight focuses on Julio Torruella, Global Sustainability Director for Bacardi Limited and participant in BIER's Water, Technology, and Benchmarking working groups.
SHANGHAI, SEATTLE, and HAMILTON, Bermuda, September 10, 2018 /3BL Media/ – Family-owned Bacardi, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announce hospitality group Cachet Hotels & Resorts has joined the global movement against single-use plastic.
CATAÑO, Puerto Rico, and HAMILTON, Bermuda, December 8, 2017 /3BL Media/ – Family-owned Bacardi is pleased to announce its BACARDÍ rum facility will play host to the United for Puerto Rico live concert and telethon on Sunday, December 10. All proceeds from the fundraising initiative will go directly to organizations benefiting Puerto Ricans impacted by the devastation caused by Hurricanes Irma and Maria.
HAMILTON, Bermuda, December 5, 2017 /3BL Media/ ˗˗Family-owned Bacardi announces Marlene Gordon, general counsel for Bacardi in North America, joins Women of the Vine & Spirits™ as an Advisory Board member for the United States. In this role, Gordon will contribute her experience and insight to the organization’s efforts to support and advance opportunities for women in the alcohol beverage industry.