Bacardi Limited

Innovation & Tradition Ensure Sustainability For MARTINI® Sparkling Wine

Good Spirited initiative safeguards vintage vineyards and ecosystems for generations to come
Press Release

Hamilton, Bermuda, November 18, 2014 /3BL Media/ – The century-and-a-half success of MARTINI®, the world’s favorite Italian sparkling wine, centers on innovation and passion to keep Italian traditions alive.

Good Spirited Employees Traverse MARTINI Campus By Bicycle

Sustainable transportation reduces noise, pollution and saves time
Press Release

Hamilton, Bermuda, November 4, 2014 /3BL Media/ – Sturdy, yellow bicycles bearing the distinctive, iconic MARTINI® ball and bar logo serve as a sustainable solution for many employees who work at the main MARTINI production facility in Pessione, Italy. 

The facility has been in operation for more than 150 years and is the largest MARTINI facility in the world, covering 40 acres. Instead of relying on gas-powered cars to go from one part of the campus to another, employees find hopping on one of the 55 bikes available is more efficient – and better for the environment.

From Field to Bottle and Back: MARTINI Vermouth Infused with Sustainably Sourced Botanicals

MARTINI master herbalist goal is net-zero environmental impact
Press Release

Hamilton, Bermuda, October 22, 2014 /3BL Media/ – The signature, vibrant taste of the award-winning range of MARTINI vermouth originates from a rich blend of some of the world’s finest botanicals. The portfolio includes blends from a mix of 40 different herbs, like red-rose buds from Morocco, orange peel from Spain and juniper that grows wild in the hills of Tuscany.

Ivano Tonutti, master herbalist for the more than 150-year-old iconic Italian brand, searches the world selecting from only the most sustainable sources of botanicals and herbs, grown by the most trusted farmers.

Hydropower for Bacardi Drinks Firm


MARTINI® Energized by Hydropower from the Italian Alps

Mountain streams help drive sustainable production of the brand’s vermouths and sparkling wines
Press Release

Learn more about Bacardi Limited Good Spirited: Building a Sustainable Future

Hamilton, Bermuda, October 7, 2014 /3BL Media/ – From the breathtaking magnificence of the Northern Italian Alps comes pure power – hydroelectric power – that helps drive sustainable production of the world-favorite MARTINI vermouths and sparkling wines.

Bacardi-Owned Martini Brand Cuts GHGs 30%


Vermouth and sparkling Italian wines brand Martini, owned by Bacardi, has cut greenhouse gas emissions by more than 30 percent and water use by 4 percent since 2006.

MARTINI Sparkles With Sustainability Practices

Sophisticated, iconic Italian sparkling wine and vermouth brand infuses vibrant approach to Good Spirited initiative
Press Release

Hamilton, Bermuda, September 23, 2014 /3BL Media/ – The beautiful hills of northwest Italy are steeped in tradition, as well as forwarding-thinking practices for a sustainable future. The region is home to MARTINI®, producer of the world’s leading vermouth and favorite sparkling Italian wines, for more than 150 years.

Bats Come Home To Roost Near Bacardi Office In South Florida

A rare colony of bats find safe haven in Coral Gables, Florida, in a cause close to the Company’s heart
Press Release

Hamilton, Bermuda, September 9, 2014 /3BL Media/ – In the shadow of the Bacardi North America regional office in Coral Gables, Florida, there is a rare – and welcome – colony of bats. That’s notable because deeply rooted in the history of Bacardi, is the story of how a long-ago bat colony in Cuba inspired the iconic emblem for BACARDÍ® rum. Today, the distinctive bat device logo is one of the most recognizable trademarks in the world.

We Break Ice With Bacardi And Discover Their Water Secrets

Interview with Bacardi’s Global Sustainability Director and 2degreeslive

We spent some time with Bacardi’s Global Sustainability Director Dave Howson to understand how the company has cut water use by 54% in seven years and also to get an insight into what he’ll be sharing with us at our Resource Efficiency summit.

You’re now Global Sustainability Director, how did you get into the industry?

Bacardi Advances Sugarcane Standards In Fiji With Model Farm Program

Through its “Good Spirited” initiative, Bacardi collaborates on sustainable environmental practices with WWF® and Bonsucro®
Press Release

Click here to learn more about Bacardi Limited Good Spirited: Building a Sustainable Future

Hamilton, Bermuda, August 26, 2014 /3BL Media/ – Ongoing environmental efforts to protect Fiji’s spectacular Great Sea Reef and lush tropical farmland include a model sugarcane farm initiative backed by Bacardi, maker of the world’s favorite rum, and the conservation group, World Wildlife Fund (WWF).


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