As a founding member of Bonsucro®, Bacardi helps set economic, environmental and social standards for sugarcane production as part of its “Good Spirited” environmental initiative
Hamilton, Bermuda, August 12, 2014 /3BL Media/ – A key ingredient of the world’s favorite BACARDÍ® rum is molasses, a by-product of sugarcane. Around the world, Bacardi aims to select suppliers who can produce high quality yields under sustainably certified conditions.
Hamilton, Bermuda, July 15, 2014 – Just as the making of BACARDÍ® rum is an exacting science, so is the crafting of every bottle bearing the iconic bat logo and prestigious Bacardí family name. Bottles for each distinctive brand in the award-winning rum portfolio are highly engineered – crafted for beauty and environmental efficiency.
One example is the bottle for BACARDÍ Classic Cocktails. Through careful, creative redesign, it now weighs 30% less than it did just a few years ago. That makes shipping more streamlined, resulting in lower CO2 emissions.
“Good Spirited” environmental initiative spans from forest to consumer
Hamilton, Bermuda, July 1, 2014 /3BL Media/ – It begins in an expansive, pristine forest in Georgia, in the southern United States. There, mature trees are selected for an evolution that results in beautiful, bright boxes that carry the award-winning BACARDÍ® rum to market. At every step along the way, sustainability is a key part of the equation – from trees that generate cardboard containers, to production lines that bottle and box, to trucks that transport the product.
“Good Spirited” turbines at world’s largest rum premium distillery inspire islanders, visitors
Hamilton, Bermuda, June 17, 2014 /3BL Media/ – BACARDÍ, creator of the world’s favorite rum, generates energy with power from the wind. Installed in 2010, two majestic, wind turbines now are a distinct part of the landscape – and the environmental consciousness – at the world’s largest premium rum distillery in Cataño, Puerto Rico, just outside San Juan.
Hamilton, Bermuda, June 3, 2014 /3BL Media/ – Take a virtual trip around the world to learn more about the Bacardi Limited Good Spirited global sustainability initiative directly from the people involved. Hear from Bacardi Chairman Facundo L. Bacardi, SVP of Global Operations Jon Grey, VP of Corporate Communications Patricia M. Neal, Global Technical Director Stuart Lowthian, as well as various Bacardi employees and collaborators from around the world as they discuss what the Company is doing to reach its vision of a net zero environmental impact.
While companies such as Bacardi believe in a little-by-little approach, others such as Nike are looking for drastic overhauls
The idea that a little goes a long way has long been a central tenet of sustainability. If we all make the same little change – switch to low-energy light bulbs, say, or avoid keeping our TVs on stand-by – the individual can make a big impact.
It's been an important mantra for corporate responsibility in the workplace too. Employees can help companies to make carbon and cost savings by using technology more efficiently, or sending less waste to landfill.