Bacardi Limited may be 152 years old, but it is thinking like a youngster. The world’s largest privately held spirits company has set its sights on obtaining “40 percent of the sugarcane-derived products used to make its rums from certified, sustainable sources by 2017 and 100 percent by 2022—an industry first—as part of a new global sustainability campaign,” according to Sustainable Brands.
Bacardi Limited, the world’s largest privately held spirits company, has pledged to obtain 40 percent of the sugarcane-derived products used to make its rums from certified, sustainable sources by 2017 and 100 percent by 2022 — an industry first — as part of a new global sustainability campaign.
Protecting the natural resources we use to create our brands, at every step along the value chain, is central to our corporate responsibility. We’ve always set the bar high.
Now, we’re taking our solid, sustainable foundation to the next level with Good Spirited: Building a Sustainable Future. We are leading by example, building consumer confidence and trust. Our customers can enjoy our top-quality spirits brands knowing Bacardi cares a great deal about the environment, our suppliers and our employees.
Bacardi considers global environmental innovation part of its DNA. Our goal with the Good Spirited program is to return to the environment at least as much as we take away. We’re setting a sustainability standard for others in the spirits industry to follow.