Bahar Gidwani

Is the Sustainable Ratings EcoSystem Healthy?

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By Bahar Gidwani and Carol Pierson Holding

We learned recently that Newsweek may stop issuing its annual “Greenrankings” list.  Its ordinal ranking of the top 500 US companies and its companion list of 500 world companies had become a highly anticipated annual event.

Which Sustainability Factors Are Most Linked to Brand Strength?

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By Bahar Gidwani

Part 5 of our 5-part series

In the previous posts in this series, we have described the relationship between Brand Finance’s Brand Strength Index and CSRHub’s sustainability rating.  The overall correlation between these large sets of data is strong—and it has been growing stronger.  We will now look at how each of the twelve individual components in CSRHub’s metric system relate to brand strength.

The Relationship Between Brand and Sustainability Is Getting Stronger

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By Bahar Gidwani

Part 4 of our 5-part series.

In the last post in this series, we examined our finding that brand strength and sustainability are correlated.  We found evidence that the relationship we have discovered between Brand Finance’s Brand Strength Index and CSRHub’s corporate social responsibility and sustainability ratings are not due to random chance.  Let’s assume the relationship is real.  How has it changed over time?

Is The Correlation Between Brand Strength and Sustainability Due to Random Chance?

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By Bahar Gidwani

Part 3 of a 5-part series

In the previous posts in this series, we showed that there is a strong correlation between brand strength as measured by the Brand Finance Brand Strength Index and sustainability as measured by CSRHub’s metrics engine.  We promised to examine more closely whether or not the correlation we discovered is meaningful.

The Tie Between Brand Value and Sustainability Is Getting Stronger

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By Bahar Gidwani

Part 1 in a 5 part series

Does a company that invests in sustainability increase its brand value?  What parts of sustainability performance seem to drive brand?  This is the first of five posts about a new, broad, multi-year study that shows that the connection between sustainability performance and brand value has increased dramatically during the past year.  The study has also revealed that some aspects of sustainability are more closely related to brand, than others.

Use CSRHub for Stock Picks?

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By Bahar Gidwani

A recent post on TriplePundit compared two companies using CSRHub.

Thanks for looking at CSRHub, as part of your investigation. As you know, we bring together hundreds of sources of sustainability information on more than 7,300 companies in 93 countries. Our goal is to create metrics that will help improve corporate social responsibility (CSR).

The Era of CSR Is Here

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By Carol Pierson Holding

This week, Cynthia Figge, Co-founder and COO of CSRHub (full disclosure: CSRHub is my sponsor), reported at Sustainable Brands that the correlation between CSR and brand strength has reached .28. (A perfect correlation is 1.0)

 

Turning ‘We Don’t Report’ into ‘We Do’

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By Bahar Gidwani

We were recently invited by our friends at Trucost to moderate a webinar with the above title.  Our shared goal was to encourage more companies to start reporting their sustainability performance.

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