By Bahar Gidwani
Part 1 in a 5 part series
Does a company that invests in sustainability increase its brand value? What parts of sustainability performance seem to drive brand? This is the first of five posts about a new, broad, multi-year study that shows that the connection between sustainability performance and brand value has increased dramatically during the past year. The study has also revealed that some aspects of sustainability are more closely related to brand, than others.