bayou with love

Nikki Reed Is Using Dell's Gold E-Waste Scraps To Make Incredible Jewelry

by Aimee Lutkin
Article

Actress Nikki Reed has announced her partnership with Dell through her company Bayou With Love. Together, they're recycling gold scraps from Dell's old motherboards and turning them into a new line of jewelry, Engadget reports. The line includes 14- and 18-carat gold rings, earrings, and cufflinks.

Dell and Nikki Reed Turn Gold from Computers into Jewelry

Article

Multinational computer company Dell has partnered with LA-based jewellery designer Nikki Reed to give gold recovered from old computer motherboards a second life supporting the sustainable design movement.

The ‘Circular Collection’ is a limited edition jewelry collection, part of the Bayou with Love series, sourced from gold from Dell’s recycling programmes and includes 14-and 18-carat gold rings, earrings, and cufflinks.

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Actress Nikki Reed and Dell Collaborate on Recycled Gold Jewelry Collection

Nikki Reed and Dell created a recycled gold jewelry collection from e-waste.
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Dell Inc., an arm of Dell Technologies, said last week that its first-ever recycled gold jewelry collection created in partnership with actress, entrepreneur and activist Nikki Reed is now available for pre-order. The limited edition collection debuts today at the Consumer Electronics Show in Las Vegas.

Nikki Reed and Dell Turn E-Waste into New Treasures

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The Circular Collection by Bayou with Love, a jewelry line made from gold recovered from computer motherboards collected through Dell’s recycling programs. The collaboration brings visibility to the importance and value of recycling and sustainable design. It also supports Dell’s Legacy of Good goals to collect 2 billion pounds of e-waste and recycle 100 million pounds of recycled content into its product portfolio by 2020. The gold reclamation process created by Dell partner, Wistron GreenTech, has a 99% lower environmental impact than traditionally mined gold.

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