Through personalized books, this creative director is rewriting the narrative and inspiring girls of all backgrounds to see themselves as the heroes of their own tech adventures.
Creative director Mara Lecocq knows what it’s like to excel in a traditionally male-dominated profession. She’s spearheaded digital campaigns for Nike, Starbucks, Verizon and other Fortune 500 companies, making a name for herself in an industry where, according to AdWeek, only 11 percent of creative directors are female.
HP joined Ava DuVernay and Reese Witherspoon to celebrate Black Girls Code and its mission to boost women of color in tech.
Everything starts with a story. Just ask Sasha Williams, a 16-year old with big dreams. On Feb. 24th, Williams didn’t just get a selfie — she got a hug and words of encouragement from Ava DuVernay, the directing powerhouse whose work, from 13th to Selma, tackles inclusion and racial division head on and continues to find new ways to define the art of storytelling.
By Mary Barra, Chairman and CEO, General Motors Co.
We can’t completely predict what our world will look like 25 years from now, but we constantly study trends so that we can anticipate the rapid changes taking place in our industry. Twenty-five years from now, it is estimated that:
Day of STEM activities and conversation engages students in 2nd grade through college
September 13, 2017 /3BL Media/ - General Motors and Black Girls CODE (BGC) today announced the launch of a BGC Detroit chapter with a series of hands-on and engaging activities at Detroit International Academy for Women (DIA), a Detroit Public Schools Community District school, and TechTown.
A good role model can be hard to find. Especially, for women in the technology industry.
But for companies, role modeling is part of a well-rounded strategy for leveling the playing field. It is also one of the trickiest to execute well for some companies. But as we’re learning at HP, it doesn’t have to be such a challenge.
At its core, good role modeling revolves around trust. Not only does it require trust between individuals, it also requires an organization that fosters frank conversations, openness, and the ability to meet people where they are.
By Anne Wintroub, Director of Social Innovation, AT&T
For me, summer means memories of warm stretched-out days at camp, popsicles for lunch, and reading for hours on end. Now that I’m the mother of a rising 4th grader in the information age, it means that and more – an opportunity for him to learn new skills and retain those he learned last year, so he doesn’t experience the “summer slide” that affects so many students. The summer slide is the loss of knowledge that kids experience when they take a break from their academic routines.
On February 26th movie fans all over the world tuned into the 89th Academy Awards ceremony, better known as the Oscars, where the best films of 2016 were honored. La La Land has received a record 14 Oscar nominations, but it’s another film and its story that is gathering much critical acclaim and popular following.