Blackbaud Corporate Solutions

The Case for Cause Marketing

The information you need to set up a successful cause marketing initiative in your organization.
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Cause Marketing is a key area of opportunity for companies. It is a way to gain exposure to new consumers, strengthen brand trust and allegiance with current customers, and, most importantly, direct funds to a cause or organization that is working to make a positive impact in a targeted area.

Brands Taking Stands & Joining Movements: A Conversation With Grant Garrison of GOOD Corps

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In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Grant Garrison, managing director at GOOD Corps, about how brands can purposefully align themselves with causes and movements to advance social good. Grant explains how he views the role that brands play in movements, and how his team is helping companies, foundations and nonprofits develop breakthrough programs that engage many more people around their brands in authentic ways.

Strengthening the Social Economy: A Conversation With Catherine LaCour, Chief Marketing Officer at Blackbaud

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In this episode of the Champions for Social Good podcast, Rachel Hutchisson speaks with Catherine LaCour, chief marketing officer at Blackbaud, about how organizations can strengthen the social economy to build a better world. The conversation kicks off with an explanation of what the social economy is, and how greater participation and greater effectiveness are the hallmarks of a strong social economy.

Social Activism and Community Engagement: A Conversation With Darrin Goss, President & CEO of Coastal Community Foundation

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In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud (@blackbaud), speaks with Darrin Goss, president and CEO of the Coastal Community Foundation (@CCFofSC), about social media activism, community engagement and more.

Why You Should Be Using Cause Marketing

Key statistics that support an investment in Cause Marketing.
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Like other CSR elements, Cause Marketing efforts can directly influence your bottom line. Consumers are asking companies to support social and environmental issues, taking action towards areas that may not be relevant to everyday business operations. The reward? Studies show consumers will alter their buying behavior to favor those socially conscious companies.

3 Volunteering Engagement Lessons Corporations Can Learn from Nonprofits

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Learn how you can apply three volunteer engagement best practices, taken from organizations who rely on volunteers to accomplish their mission. The result? Higher employee participation rates and employee volunteer engagement.

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Learn how you can apply three volunteer engagement best practices, taken from organizations who rely on volunteers to accomplish their mission. The result? Higher employee participation rates and employee volunteer engagement.

Podcast | Data-Driven CSR: A Conversation With Daryl Brewster and Carmen Perez of CECP

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In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud (@blackbaud), speaks with Daryl Brewster, CEO, and Carmen Perez, Director of Data Insights at CECP (@CECPtweets), about the continued evolution of companies being a force for good in solving societal problems.

Blackbaud & Leading Experts Team up to Release New eBook on the Future of CSR

Nine industry experts weigh in on the future of corporate responsibility
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Today, the practice of CSR has matured to include strategic philanthropy, employee volunteerism, cause marketing, disaster response, peer-to-peer fundraising, nonprofit board service, and even incorporating social responsibility into core business practices and offerings.

How Companies Can Help Solve Global Problems: a Conversation With Alice Korngold, CEO of Korngold Consulting

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In this episode of the Champions for Social Good Podcast, we talk with Alice Korngold (@alicekorngold), President and CEO of Korngold Consulting, about trends in collaboration across the social good sector.

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