Applications Now Available: 2015 CECP Excellence Awards
New York, NY, April 2, 2014 /3BL Media/ - CECP, a coalition of150 CEOs united in the belief that societal improvement is an essential measure of business performance, launched the applications for its 2015 Excellence Awards.
Doug Conant, Founder and CEO, Conant Leadership and Former President and CEO Campbell Soup Company | CECP Insights
As corporate leaders, we have a responsibility to represent all of our stakeholders in the most enlightened way possible. This means meaningfully promoting the interests of our employees, customers, consumers, and communities, as well as the needs of our shareholders. It is not an easy job. But it is an important one. We have an obligation to lead our organizations in the most holistic way we can. One of the most effective ways to develop an enlightened perspective is to learn from others.
Should large companies help address societal issues? It's an age-old question that even today continues to be a subject of lively debate for the private sector. A company’s investors might advocate that the company leave progress on societal issues to government and nonprofits, opting for a bare-minimum scenario in which businesses do little more than pay taxes, obey the law, and pass all profits to shareholders.