Brand Marketing

Rewarding Careers for Women in Tech

Article

by Acacia Carr, Web Developer and Author of Uncommon Creative

The future is fast upon us as the stuff of science fiction becomes our daily lives. Technology has evolved at a speed none could have predicted. Smart phones, tablets, autonomous vehicles, drones, Bitcoin, bots, Alexa…the rise of Big Tech, and the advent of AI. There is virtually no part of daily life on Earth that has not yet been hit by the sonic waves of the tech boom. How we live, connect, learn, transact, identify, express, sustain, and find our way has all changed in the blink of an eye.

Why You Should Be Using Cause Marketing

Key statistics that support an investment in Cause Marketing.
Multimedia with summary

Like other CSR elements, Cause Marketing efforts can directly influence your bottom line. Consumers are asking companies to support social and environmental issues, taking action towards areas that may not be relevant to everyday business operations. The reward? Studies show consumers will alter their buying behavior to favor those socially conscious companies.

M&S, BMW, BAA, Bloomberg, GRI, Nordea, Pirelli Share Lessons on Stakeholder Engagement

Senior experts from leading companies will gather in London on 20-21 November to share best practice on how to create an innovative reporting and communications strategy that does not rely on a CR report
Press Release

(3BL Media) August 20, 2012 - Companies now recognise that whilst annual CR reporting is crucial, the CR report is just one method of engagement. The rules of CR engagement depend on the stakeholder. Consumers for example are unlikely to have heard of let alone read a CSR report. 

Give Your Stuff Away Day, May 14 - By Jacquie Ottman

Jacquelyn Ottman - http://www.greenmarketing.com/blog/
Summary: 

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.
 

Blog

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.
 

Cone Releases its 2010 Corporate Responsibility Report

Press Release

(3BLMedia/theCSRfeed) BOSTON, MA - February 2, 2010 - Cone announces the release of its 2010 Corporate Responsibility Report. The report provides information on Cone’s corporate responsibility (CR) initiatives and describes measures taken to address the agency’s social, environmental and economic impacts.

Balancing the Cause Shock-Factor

Navigating the fine line between communicating an issue and taking a message too far
Summary: 

Balancing the Cause Shock-Factor: Navigating the fine line between communicating an issue and taking a message too far.

Blog

Balancing the Cause Shock-Factor: Navigating the fine line between communicating an issue and taking a message too far.

Fleishman-Hillard and Cone Form Strategic Alliance

Summary: 

Fleishman-Hillard International Communications and Cone LLC have formed a strategic alliance that will significantly enhance each agency’s delivery of integrated solutions to existing and potential clients.

Press Release

Fleishman-Hillard International Communications and Cone LLC have formed a strategic alliance that will significantly enhance each agency’s delivery of integrated solutions to existing and potential clients.

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