Branding

Storytelling, Strategy Win Booz Allen Top Awards for Brand

Blog

A company’s brand tells its story, from what job candidates can expect from a workplace to the value clients and investors will receive from products and services. Brand strategy impacts public perception, customer and employee engagement, and sales.  

In today’s era of rapid innovation, however, it’s easy for a company’s products, services, and technology to evolve more quickly than its brand.  When this happens, employees, customers, and stockholders can be unaware of a company’s true value.

Cerro Verde, a Freeport-McMoRan Company, Graduates Women Entrepreneurs from the DreamBuilder Program

Article

July 26, 2019 - More than 300 entrepreneurs from Peru’s Arequipa region recently received their diplomas after finishing the DreamBuilder training program.

El Abra, a Freeport-McMoRan Company, Graduates Women Business Owners from the Dreambuilder Program

Article

Entrepreneurs from Calama, Alto El Loa, María Elena and Tocopilla in Chile recently finished the Dreambuilder training program and received their diplomas.

Show Don't Tell: 5 Characteristics of a Powerful Sustainability Story

Blog

Once upon a time, all it took was a catchy jingle or a memorable slogan to build awareness and your brand’s reputation. A lot has changed in this age of technological bombardment.

However, there are 5 things that can still tell a powerful story of your organization’s commitment to sustainability and social responsibility. Read at Antea Group’s latest blog.

About Antea Group

CITGO Kicks off the New Year With Annual Marketer Roundtable Meetings

2017 sessions to highlight new initiatives and industry best practices
Press Release

HOUSTON, January 10, 2017 /3BL Media/ – CITGO Petroleum Corporation kicks off its annual Marketer Roundtable meetings on Jan. 10 with an emphasis on new initiatives, industry trends and best practices. Continuing through Feb. 2 in various cities throughout the company’s marketing regions, CITGO marketing personnel will address the following and more:
 
•    Club CITGO® Mobile App updates
•    TriCLEAN® TOP TIER™ promotion updates
•    Trimark of Excellence Mystery Shop Program enhancements  
•    CITGO Rewards® Credit Card Program updates  

Sustainability and CSR: A Word about Terms

Blog

By Eric Olson, Senior Vice President, BSR

If you came to BSR’s website looking for information on corporate social responsibility or to ask, “What is CSR?”, only to find a lot of talk about sustainability, you may be wondering why this is so and whether you’ve come to the right place (you have!).

So why does BSR focus on sustainability vs. CSR? And what’s the difference, anyway?

Cerro Verde, a Freeport-McMoRan Company, Graduates 178 Women Business Owners From the Dreambuilder Program

Article

More than 170 entrepreneurs from different districts of the Arequipa region of Peru successfully completed the DreamBuilder program in April 2016, which is funded by Freeport-McMoRan Inc., Sociedad Minera Cerro Verde and the Thunderbird School of Global Management.

Companies and Filmmakers Talk Collaboration at HP Living Progress Exchange

Multimedia with summary

HP on YouTube

How do you create a happy marriage between indie filmmakers and company brands? Watch as artists and brand leaders discuss the challenges and rewards of collaboration during the HP Living Progress Exchange at the 2015 Sundance Film Festival. 

Freeport-McMoRan’s DreamBuilder Program Launches in the United States

Press Release

May 19, 2015 /3BL Media/ - The Thunderbird School of Global Management will launch an English-language version of the Freeport-McMoRan DreamBuilder program.

Freeport-McMoRan’s DreamBuilder program is designed for women entrepreneurs who want to start or grow a small business. The online learning program is available throughout the United States in association with the Small Business Administration.

CSR and Social Media: Making Connections @TWC

Leveraging Twitter to tell CSR Stories
Article

At Time Warner Cable, we aim to connect our customers to what matters most. That includes connecting customers back to us and what we do. One way TWC links customers to products, services and community efforts is through social media. In addition to company news and updates, TWC’s regional Twitter handles tell stories that reflect our local community initiatives, 140-characters at a time.

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