A company’s brand tells its story, from what job candidates can expect from a workplace to the value clients and investors will receive from products and services. Brand strategy impacts public perception, customer and employee engagement, and sales.
In today’s era of rapid innovation, however, it’s easy for a company’s products, services, and technology to evolve more quickly than its brand. When this happens, employees, customers, and stockholders can be unaware of a company’s true value.
2017 sessions to highlight new initiatives and industry best practices
HOUSTON, January 10, 2017 /3BL Media/ – CITGO Petroleum Corporation kicks off its annual Marketer Roundtable meetings on Jan. 10 with an emphasis on new initiatives, industry trends and best practices. Continuing through Feb. 2 in various cities throughout the company’s marketing regions, CITGO marketing personnel will address the following and more:
• Club CITGO® Mobile App updates • TriCLEAN® TOP TIER™ promotion updates • Trimark of Excellence Mystery Shop Program enhancements • CITGO Rewards® Credit Card Program updates
If you came to BSR’s website looking for information on corporate social responsibility or to ask, “What is CSR?”, only to find a lot of talk about sustainability, you may be wondering why this is so and whether you’ve come to the right place (you have!).
So why does BSR focus on sustainability vs. CSR? And what’s the difference, anyway?
More than 170 entrepreneurs from different districts of the Arequipa region of Peru successfully completed the DreamBuilder program in April 2016, which is funded by Freeport-McMoRan Inc., Sociedad Minera Cerro Verde and the Thunderbird School of Global Management.
How do you create a happy marriage between indie filmmakers and company brands? Watch as artists and brand leaders discuss the challenges and rewards of collaboration during the HP Living Progress Exchange at the 2015 Sundance Film Festival.
May 19, 2015 /3BL Media/ - The Thunderbird School of Global Management will launch an English-language version of the Freeport-McMoRan DreamBuilder program.
Freeport-McMoRan’s DreamBuilder program is designed for women entrepreneurs who want to start or grow a small business. The online learning program is available throughout the United States in association with the Small Business Administration.
At Time Warner Cable, we aim to connect our customers to what matters most. That includes connecting customers back to us and what we do. One way TWC links customers to products, services and community efforts is through social media. In addition to company news and updates, TWC’s regional Twitter handles tell stories that reflect our local community initiatives, 140-characters at a time.