Branding

Walmart Canada's Sustainability Path

Building the Next Generation Walmart...Responsibly
Article

Branding for Good talked with Andrew Telfer, Manager of Sustainability at Walmart Canada, to discuss his company’s sustainability initiatives.

Branding For Good Launches their Corporate Brochure

The Future is Looking at You!
Article

Our story starts with your story. It starts with how you excel as a community for today and for future generations. How you 
support your staff and engage your employees. It’s how you create innovative products and services that work with the 
environment – not against it. 

A Better Idea for Branding Public Transit

Blog

By Carol Pierson Holding

An Atlantic Cities blog posed a question that consistently bedevils environmentalists: How do we break Americans’ love for the automobile? A love enhanced by auto makers who have used design and advertising to reinforce the link between sex and cars.

Branding for Good Helps Businesses “Show Their Good” by Defining Their Cause-Brand, by Engaging their Employees and Creating Media for Promotional Purposes

Show them Your Good!
Press Release

(3BL Media) Toronto, ON - March 16, 2012 - There are many initiatives happening globally that build business and do good at the same time. Branding for Good, a new cause-branding and media creation agency, highlights how a company’s brand is affected through their impacts both on a local and global level.

The Power of Green - How Greener Products Can Help You Meet Customers’ Needs & Build Brand Loyalty

Summary: 

Excellent book! Sheds new and important light on the business case for why companies must provide greener and more sustainable products, as well as best practices for marketing greener products. Al Iannuzzi’s book will be of interest to corporations that desire to present new insights on how best to make greener products and for those of us in higher education, who seek to prepare the next generation of business leadership on now to make and market sustainable brands as part of a comprehensive strategy to achieve competitive advantage.
—Robert L. Lattimer, Senior Fellow, Diversity Studies, John J. Heldrich Center for Workforce Development, Rutgers University; Chair, Board of Directors, American Society for Competitiveness (ASC)

Press Release

Excellent book! Sheds new and important light on the business case for why companies must provide greener and more sustainable products, as well as best practices for marketing greener products. Al Iannuzzi’s book will be of interest to corporations that desire to present new insights on how best to make greener products and for those of us in higher education, who seek to prepare the next generation of business leadership on now to make and market sustainable brands as part of a comprehensive strategy to achieve competitive advantage.
—Robert L. Lattimer, Senior Fellow, Diversity Studies, John J. Heldrich Center for Workforce Development, Rutgers University; Chair, Board of Directors, American Society for Competitiveness (ASC)

Judgment Day for Wall Street? - By Monika Mitchell

Summary: 

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Blog

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Are Sustainable Businesses Roadblocks To Change? - By Olivia Khalili

Olivia works with companies to identify, create, market and evaluate socially rooted business models. Her approach stems from cross-sector experience with businesses, non-profits, international development organizations and technology start-ups. She write
Summary: 

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Blog

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

What Can You Get the EcoAware Dad for the Holidays?

EcoFocus Report Shows New Trend: American Dads Want to Make a Big Impact with Home Improvements
Summary: 

According to a just published report from EcoFocus Worldwide, EcoAware Dads want green alternatives for their homes and lifestyles this holiday season.  In the new trend report, Making Way for EcoAware Dads!, 52% want green or eco-friendy computers and 49% want the same traits in cell phones.  Topping the EA Dad's list this year are hybrids and fuel efficient vehicles.  For more information on the 2010 Trend Report, please contact Sean Lucey at 727-743-2352 or Sean@ecofocusworldwide.com.

 

Press Release

According to a just published report from EcoFocus Worldwide, EcoAware Dads want green alternatives for their homes and lifestyles this holiday season.  In the new trend report, Making Way for EcoAware Dads!, 52% want green or eco-friendy computers and 49% want the same traits in cell phones.  Topping the EA Dad's list this year are hybrids and fuel efficient vehicles.  For more information on the 2010 Trend Report, please contact Sean Lucey at 727-743-2352 or Sean@ecofocusworldwide.com.

 

EcoFocus Report Identifies Opportunities for Companies to Target $1.7 Trillion Market for EcoAware Dads

Sustainability is a new of Dimension of Well-Being and Health for EcoAware Dads, with far reaching implications for businesses
Summary: 

EcoFocus Worldwide announced the release of its new Consumer Trend Watch Report: "Making Way for EcoAware Dads!"  The new report highlights the opportunities available to CPG's and businesses in a market that includes 25% of all men and 64% of all Dads.  For more information or to purchase a copy of the report “Making Way for EcoAware Dads!” please contact Sean Lucey at 727-743-2352, sean@ecofocusworldwide.com

Press Release

EcoFocus Worldwide announced the release of its new Consumer Trend Watch Report: "Making Way for EcoAware Dads!"  The new report highlights the opportunities available to CPG's and businesses in a market that includes 25% of all men and 64% of all Dads.  For more information or to purchase a copy of the report “Making Way for EcoAware Dads!” please contact Sean Lucey at 727-743-2352, sean@ecofocusworldwide.com

EcoFocus Report Identifies Opportunities for Companies to Target $18.6 Billion in Household Cleaning Products

For Mainstream Consumers, CPG Companies Need to Offer High Performance and Affordable Green Cleaning Options
Summary: 

Newly released data from EcoFocus Worldwide, a research based consulting company, indicates that CPG's are missing substantial market opportunities in the green household cleaning product marketplace.  The research which is based on EcoFocus' 2010 US Trend Survey shows that companies need to offer high performance and affordable green cleaning options, as well as biodegradable and plant-based cleaners.  For more information please contact Fran Lowe at 510-735-9871 (PST) or Sheryl Zapcic at 717-875-4545 (EST).

Press Release

Newly released data from EcoFocus Worldwide, a research based consulting company, indicates that CPG's are missing substantial market opportunities in the green household cleaning product marketplace.  The research which is based on EcoFocus' 2010 US Trend Survey shows that companies need to offer high performance and affordable green cleaning options, as well as biodegradable and plant-based cleaners.  For more information please contact Fran Lowe at 510-735-9871 (PST) or Sheryl Zapcic at 717-875-4545 (EST).

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