Branding

Mobile Giving Meets Mobile Marketing, But Are Americans Ready?

Summary: 

Sure, Americans love their mobile phones and use them handily, but there’s still stunted confidence for mobile financial transactions, whether it’s a payment or a donation. Part of the reticence comes from the clumsiness of many mobile commerce and mobile giving sites and part of it’s a lack of incentives.

Benevity Social Ventures and Obopay recently launched a text-to-donate service that aims to simplify and incentivize mobile giving. Software company Benevity (I’ve profiled iStock Photo’s use of the Benevity platform to power micro-donations) partnered with mobile payment provider Obopay to create a service with enough incentives that it might create the tipping point.

Read the entire article by Olivia Khalili on Cause Capitalism

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summary

Sure, Americans love their mobile phones and use them handily, but there’s still stunted confidence for mobile financial transactions, whether it’s a payment or a donation. Part of the reticence comes from the clumsiness of many mobile commerce and mobile giving sites and part of it’s a lack of incentives.

Benevity Social Ventures and Obopay recently launched a text-to-donate service that aims to simplify and incentivize mobile giving. Software company Benevity (I’ve profiled iStock Photo’s use of the Benevity platform to power micro-donations) partnered with mobile payment provider Obopay to create a service with enough incentives that it might create the tipping point.

Read the entire article by Olivia Khalili on Cause Capitalism

BENE10065

“Snookied” at the Social Good Summit - A blog by Good Company

Summary: 

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place. 

Blog

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place. 

New Report Offers Insights to Marketers on How to Brand to EcoAware Dads

Safety, Durability, and Efficiency are the New Watch Words for Sustainable Lifestyles
Summary: 

The newest consumer marketing report from EcoFocus Worldwide, Make Way for EcoAware Dads, provides new insights and forecasting to brand marketers as the new EcoAware Dad trend continues to evolve.  The study shows that there are several strong and unattended markets which provide missed opportunites for companies.  For more information, please email EcoFocus at info@ecofocusworldwide.com or visit www.ecofocusworldwide.com.

Press Release

The newest consumer marketing report from EcoFocus Worldwide, Make Way for EcoAware Dads, provides new insights and forecasting to brand marketers as the new EcoAware Dad trend continues to evolve.  The study shows that there are several strong and unattended markets which provide missed opportunites for companies.  For more information, please email EcoFocus at info@ecofocusworldwide.com or visit www.ecofocusworldwide.com.

3BL Blogs: Consumers Note the Importance of Green, Economy a Barrier

Summary: 

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Our bloggers are active partners with whom we work on a close basis. 3BL Media carries links to blog roll members’ sites; 3BL Media blog roll writers use theCSRfeed as a news and information resource; and we post 3BL Media blogs written by our own 3BL team that comments on important issues.
 
3BL bloggers can be read daily at 3BLMedia.com, on individual blog roll members’ Web sites, and on other sites across the web.

Blog

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Our bloggers are active partners with whom we work on a close basis. 3BL Media carries links to blog roll members’ sites; 3BL Media blog roll writers use theCSRfeed as a news and information resource; and we post 3BL Media blogs written by our own 3BL team that comments on important issues.
 
3BL bloggers can be read daily at 3BLMedia.com, on individual blog roll members’ Web sites, and on other sites across the web.

Carol Cone, Chairman, Cone, Inc. The Power of Cause in a Reset Economy

A Cause Marketing Masters Series Presentation:
Press Release

Date: July 15, 2009 at 1:30 pm EST

Cause branding pioneer Carol Cone examines the state of our expanding field in light of today's dramatically-changed economic conditions. Learn about five critical trends (Value & Values, Core to Business, The New Currencies, Brand Meaning and New Media)that any cause marketer should consider when conceptualizing and implementing programs.

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