For Mainstream Consumers, CPG Companies Need to Offer High Performance and Affordable Green Cleaning Options
Summary:
Newly released data from EcoFocus Worldwide, a research based consulting company, indicates that CPG's are missing substantial market opportunities in the green household cleaning product marketplace. The research which is based on EcoFocus' 2010 US Trend Survey shows that companies need to offer high performance and affordable green cleaning options, as well as biodegradable and plant-based cleaners. For more information please contact Fran Lowe at 510-735-9871 (PST) or Sheryl Zapcic at 717-875-4545 (EST).
Press Release
Newly released data from EcoFocus Worldwide, a research based consulting company, indicates that CPG's are missing substantial market opportunities in the green household cleaning product marketplace. The research which is based on EcoFocus' 2010 US Trend Survey shows that companies need to offer high performance and affordable green cleaning options, as well as biodegradable and plant-based cleaners. For more information please contact Fran Lowe at 510-735-9871 (PST) or Sheryl Zapcic at 717-875-4545 (EST).
Sure, Americans love their mobile phones and use them handily, but there’s still stunted confidence for mobile financial transactions, whether it’s a payment or a donation. Part of the reticence comes from the clumsiness of many mobile commerce and mobile giving sites and part of it’s a lack of incentives.
Benevity Social Ventures and Obopay recently launched a text-to-donate service that aims to simplify and incentivize mobile giving. Software company Benevity (I’ve profiled iStock Photo’s use of the Benevity platform to power micro-donations) partnered with mobile payment provider Obopay to create a service with enough incentives that it might create the tipping point.
Sure, Americans love their mobile phones and use them handily, but there’s still stunted confidence for mobile financial transactions, whether it’s a payment or a donation. Part of the reticence comes from the clumsiness of many mobile commerce and mobile giving sites and part of it’s a lack of incentives.
Benevity Social Ventures and Obopay recently launched a text-to-donate service that aims to simplify and incentivize mobile giving. Software company Benevity (I’ve profiled iStock Photo’s use of the Benevity platform to power micro-donations) partnered with mobile payment provider Obopay to create a service with enough incentives that it might create the tipping point.
The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.
Blog
The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.
Safety, Durability, and Efficiency are the New Watch Words for Sustainable Lifestyles
Summary:
The newest consumer marketing report from EcoFocus Worldwide, Make Way for EcoAware Dads, provides new insights and forecasting to brand marketers as the new EcoAware Dad trend continues to evolve. The study shows that there are several strong and unattended markets which provide missed opportunites for companies. For more information, please email EcoFocus at info@ecofocusworldwide.com or visit www.ecofocusworldwide.com.
Press Release
The newest consumer marketing report from EcoFocus Worldwide, Make Way for EcoAware Dads, provides new insights and forecasting to brand marketers as the new EcoAware Dad trend continues to evolve. The study shows that there are several strong and unattended markets which provide missed opportunites for companies. For more information, please email EcoFocus at info@ecofocusworldwide.com or visit www.ecofocusworldwide.com.
The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.
Our bloggers are active partners with whom we work on a close basis. 3BL Media carries links to blog roll members’ sites; 3BL Media blog roll writers use theCSRfeed as a news and information resource; and we post 3BL Media blogs written by our own 3BL team that comments on important issues.
3BL bloggers can be read daily at 3BLMedia.com, on individual blog roll members’ Web sites, and on other sites across the web.
Blog
The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.
Our bloggers are active partners with whom we work on a close basis. 3BL Media carries links to blog roll members’ sites; 3BL Media blog roll writers use theCSRfeed as a news and information resource; and we post 3BL Media blogs written by our own 3BL team that comments on important issues.
3BL bloggers can be read daily at 3BLMedia.com, on individual blog roll members’ Web sites, and on other sites across the web.
Cause branding pioneer Carol Cone examines the state of our expanding field in light of today's dramatically-changed economic conditions. Learn about five critical trends (Value & Values, Core to Business, The New Currencies, Brand Meaning and New Media)that any cause marketer should consider when conceptualizing and implementing programs.
