We’ve had quite the year here at TriplePundit, as there was no shortage of news stories, from brands taking stands to more advancements in clean energy technologies to more companies jumping on the circular economy bandwagon. Over the weekend, we crunched the numbers along with taking a look at the talk we generated on social media – and came up what we conclude are the ten most popular stories for 2019. The articles’ authors are mentioned at the end of each summary.
Compendium of data, research, and case studies illustrates innovations in private sector’s continuous efforts to solve the world’s most pressing problems
Press Release
NEW YORK, December 20, 2018 /3BL Media/— To capture the sum of the social investments and impact made by businesses around the world, CECP has released the year-end edition of Investing in Society, the industry’s annual report providing a comprehensive look back at the biggest trends and insights that defined the year.
In the past few years, as discussions about issues like climate change, gun control, inclusiveness, and gender equity have reached a boiling point, companies have increasingly chosen to speak up instead of staying silent. And it’s proving to be a good thing. Studies show that corporate leaders believe that activism positively resonates with customers, thus potentially impacting their bottom line.
Back in 2011, outdoor gear giant Patagonia shocked the country by taking out a full-page ad in the New York Times with the message “Don’t Buy This Jacket” emblazoned over its best-selling coat. The ad, which ran in advance of Black Friday, called on shoppers to “buy less and to reflect before you spend a dime on this jacket or anything else.”
For Rachel Hutchisson, these are the two most important aspects of social responsibility today.
"People want their voice heard and valued, and they want a choice in how they decide to be engaged," she told CR Magazine.
Blackbaud, the world’s leading cloud software company powering social good was recognized in July by Forbes as one of America’s Best Employers for Women. Women comprise approximately 50 percent of Blackbaud’s more than 3,000 employees, and hold leadership roles at all organizational levels.
by John Howell, Editorial Director & VP of Content, 3BL Media
Blog
Almost every company’s website has a section called “Our Values.” Many have a section titled “Our Mission,” sometimes related to the values commentary, and sometimes a standalone section. These statements usually spell out a business’s commitment to its employees and community, to its standards in its practices, and to its general reason for being,usually in fairly generic terms. Occasionally, there are specific references to causes with which the company is engaged, usually local or national charities or non-profit partner organizations.
by John Howell, Editorial Director & VP of Content, 3BL Media
Blog
As a journalist, I’ve always searched out cultural trends as I saw them developing, in a constant search for “what’s next.”
“What’s next” is, of course, of major importance to business. Looking ahead to map out strategy is critical to continued success. But which trends are the right ones with which to align future plans? Which ones will matter months, even years, down the line?
