Recruiting, Retaining Employees is Top Driver of Corporate Advocacy
Press Release
WASHINGTON, D.C., November 26, 2018 /3BL Media/ – Eight-out-of-10 corporate leaders believe companies now have an obligation to speak out on environmental, social and governance (ESG) issues, according to new research on brand advocacy conducted by GlobeScan and 3BL Media.
The tightening labor market, specifically competitive pressure for companies to recruit and retain talent, is a key driver of the Brands Taking Stands movement, followed by efforts to protect and enhance corporate reputation.
by John Howell, Editorial Director & VP of Content, 3BL Media
Blog
That’s me in the photo above, engaging with an interactive, virtual reality (VR) installation on the “Check Your Blind Spots” unconscious bias training tour bus. In this VR experience, I’m invited into an encounter between two young black men, a suspicious elderly white neighbor, and a white policeman. The point is to immerse the viewer into an all-too-common situation that is loaded with potential for misunderstanding and conflict (fortunately, nothing violent took place in this instance).
For the world’s largest food and beverage companies, the push for a more responsible and sustainable supply chain is as much about long-term survival as it is about addressing current concerns expressed by investors and other key stakeholders.
But while much of the conversation about sustainable food usually centers on ingredients such as cocoa, coffee, soy, palm oil, and beef, Mars, Inc. can point to one ingredient that epitomizes the company’s drive to scale impact where it can to secure a healthy planet and thriving farming communities: Mint.
by John Howell, Editorial Director & VP of Content, 3BL Media
Blog
We may be heading into the cold, dark days of winter, but my inbox has been glowing red-hot with a blast of news about sustainable finance. Updates are coming from every area of the category, from giant global entities to funds offering niche investment products, and services aimed at millennials and women. The volume and the variety of this news demonstrate that ESG-driven metrics are now becoming widely accepted as material factors in mainstream investment decision-making.
by John Howell, Editorial Director & VP of Content, 3BL Media
Article
Diversity and inclusion is the formal term of choice for issues that are racially, ethnically, and gender-related in today’s society. That legal-sounding label includes some of the most emotionally loaded issues in our culture, issues that have deep roots with complicated pasts in American history. Buoyed by cultural movements such as Black Lives Matter and #MeToo, issues of discrimination, unconscious bias, pay inequality, glass ceilings, immigration, LGBTQ rights, and outright harassment regularly make headline news.
by John Howell, Editorial Director & VP of Content, 3BL Media
Blog
When I began this newsletter exactly one year ago, the inspiration came from the increasing CEO activism I saw taking place throughout the business community. I had been reporting for 3BL Media on this movement since its beginnings, in 2014, when Apple’s Tim Cook and Starbucks’ Howard Schultz spoke out on gay rights and race, respectively. From their positions at the top of highly profitable companies with large, loyal consumer bases, I thought their statements bold and welcome, although privileged and perhaps unique.
Digital Version of CR Magazine’s 3BL Forum: Brands Taking StandsTM Edition Now Available Online
The Autumn 2018 edition of CR Magazine is chock full of the inspiring stories of the why and how of corporate activism. Enjoy spotlight features on CR Magazine’s Responsible CEO of the Year Award winners, stories about taking stands on sustainability, diversity, and our feature story on José Andrés – the man who is saving the world, one meal at a time.
