by John Howell, Editorial Director & VP of Content, 3BL Media
Blog
Last year’s initial Future Investment Initiative conference promoted by the government of Saudi Arabia for the global financial and media elite was nicknamed “Davos in the Desert,” a reference to the annual World Economic Forum conference that convenes in Switzerland. Over 3,500 CEOs, investors, bankers, media owners, and other select invitees attended the event in Riyadh, Saudi Arabia.
The financial services industry is one in particular where a commitment to a triple bottom line is most critical. In leading up to 3BL Forum: Brands Taking Stands – The Long Viewlater this month, TriplePundit sat down with Andrea Barrack, Vice President of Global Corporate Citizenship at TD Bank, to talk about the stand that TD has taken to be the best corporate citizen possible.
Companies including Bank of America and NASCAR helped convince North Carolina lawmakers to rescind the state’s anti-LGBTQ “bathroom bill.” Nike blew past boycott threats and leveraged an explosive ad campaign, featuring former NFL quarterback and racial equality advocate Colin Kaepernick, to attain its
by John Howell, Editorial Director & VP of Content, 3BL Media
Blog
We are witnessing a new development in the Brands Taking Stands movement: States defining themselves as “brands” by adopting definitive positions on social and political issues that are intertwined with business.
by John Howell, Editorial Director & VP of Content, 3BL Media
Blog
The collision of principle and policy in current affairs has just ratcheted up several notches in intensity. The reason? The latest round of tariffs on Chinese goods imported into the U.S. that takes direct aim at profits at a number of the largest multinationals. After losing the lobbying battle to stave off this latest round, these companies are going public with their protests, hoping to encourage a rollback by taking a collective stand against a policy that hits their bottom line.
Considering all that we have experienced over the past 18 months, we are definitely at an inflection point when it comes to the business community deciding what role it has in pursuing social good. More companies have realized they have no choice but to speak out, and even take action, on some of the most volatile political and social issues of our time.
