Brands Taking Stands

CSR Now Drives Business as Usual

by John Howell, Editorial Director, 3BL Media
Blog

Back in the day, corporate strategy meant defining a business mission and describing how those goals were to be reached through business practices. Today, setting a viable strategy means including many factors once considered outside the scope of traditional business planning. Brands are taking stands on multiple issues, from public, cultural questions (climate change, immigration, gun violence) to internal issues (diversity, ethics, harassment, gender pay gap). 

Consider the new rules:

Brands Taking Stands | Meet the New Bottom Line

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THE BIG STORY

CSR Now Drives Business as Usual

Back in the day, corporate strategy meant defining a business mission and describing how those goals were to be reached through business practices. Today, setting a viable strategy means including many factors once considered outside the scope of traditional business planning. Brands are taking stands on multiple issues, from public, cultural questions (climate change, immigration, gun violence) to internal issues (diversity, ethics, harassment, gender pay gap). 

Consider the new rules:

Companies Take on Climate Change with "We Mean Business"

Blog

The We Mean Business coalition was formed to organize a critical mass of the business world to make progress on climate change. With its no-nonsense brand name, formidable numbers, and world-class leadership, the coalition is poised to be a dominant player in directing businesses toward taking stands on strategies and practices that define climate change as a business opportunity, not just an environmental disaster.

Brands Taking Stands | Defining Climate Change as a Business Opportunity

Newsletter

THE BIG STORY 

Companies Take on Climate Change with "We Mean Business"

The We Mean Business coalition was formed to organize a critical mass of the business world to make progress on climate change. With its no-nonsense brand name, formidable numbers, and world-class leadership, the coalition is poised to be a dominant player in directing businesses toward taking stands on strategies and practices that define climate change as a business opportunity, not just an environmental disaster.

Brands Taking Stands & Joining Movements: A Conversation With Grant Garrison of GOOD Corps

Multimedia with summary

In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Grant Garrison, managing director at GOOD Corps, about how brands can purposefully align themselves with causes and movements to advance social good. Grant explains how he views the role that brands play in movements, and how his team is helping companies, foundations and nonprofits develop breakthrough programs that engage many more people around their brands in authentic ways.

Tech Companies Push Back on Immigration Practices

Blog

One of the hottest of hot button political-social issues got pushed, hard, last week. The separation of children from immigrants seeking asylum in the U.S. blew up into a major conflict zone in the larger culture wars that shows no signs of quieting down anytime soon. As before, following the issue of the “Muslim ban” immigration executive order issued in early 2017, business squared off against government policy in a high volume debate over values.
 

Brands Taking Stands | Climate Change Tops the Issues Agenda Across S&P 500

Newsletter

THE BIG STORY 

Climate Change Tops the Issues Agenda Across S&P 500

Of the several big issues that have attracted the attention of brands taking stands recently, climate change looks to be topping the agendas of the world’s largest companies.

Brands Taking Stands | Big Tech Faces Bigger Social Issues

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Not so long ago, the major tech companies were held up as ideal models of innovation and progress. Now, a reality check seems to be setting in as they face increased consumer and regulatory scrutiny. Facebook continues to be under fire for lack of transparency in how it shares customer data. Amazon is taking hits for “unethical and illegal” workplace conditions in the Chinese factories that produce its Echo and Kindle devices.

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