Brands Taking Stands

Exploring the ‘How’ Behind the ‘Brands Taking Stands’ Movement, Purpose-Driven Companies Gather for 3BL Forum, Oct. 23-25 in Washington

50+ speakers announced; early-bird pricing ends July 31
Press Release

WASHINGTON, D.C., July 26, 2018 /3BL Media/ – As investors, employees, customers and other key stakeholders demand that companies weigh in on vexing social and environmental issues, 3BL Forum has built its agenda around the “Brands Taking Stands” movement, Oct. 23-25, at MGM National Harbor in Washington, D.C.

More than 50 speakers – ranging from Fortune 500 CEOs to veteran White House reporter Eli Stokols – will speak at the annual gathering, presented by 3BL Media, the world’s leading communications partner for purpose-driven organizations. 

High Fashion Adopts Sustainability as Plan for Future Growth

by John Howell, Editorial Director, 3BL Media
Blog

Luxury brands and brands taking stands are topics not usually included in the same conversation. But in another sign of a world turned upside down, top tier fashion labels are now talking CSR and sustainability. From materials to packaging, from supply chain to environmental footprint, luxury consumer goods companies are updating their strategies to ensure long-term viability. 
 

CSR Now Drives Business as Usual

by John Howell, Editorial Director, 3BL Media
Blog

Back in the day, corporate strategy meant defining a business mission and describing how those goals were to be reached through business practices. Today, setting a viable strategy means including many factors once considered outside the scope of traditional business planning. Brands are taking stands on multiple issues, from public, cultural questions (climate change, immigration, gun violence) to internal issues (diversity, ethics, harassment, gender pay gap). 

Consider the new rules:

Brands Taking Stands | Meet the New Bottom Line

Newsletter

THE BIG STORY

CSR Now Drives Business as Usual

Back in the day, corporate strategy meant defining a business mission and describing how those goals were to be reached through business practices. Today, setting a viable strategy means including many factors once considered outside the scope of traditional business planning. Brands are taking stands on multiple issues, from public, cultural questions (climate change, immigration, gun violence) to internal issues (diversity, ethics, harassment, gender pay gap). 

Consider the new rules:

Companies Take on Climate Change with "We Mean Business"

Blog

The We Mean Business coalition was formed to organize a critical mass of the business world to make progress on climate change. With its no-nonsense brand name, formidable numbers, and world-class leadership, the coalition is poised to be a dominant player in directing businesses toward taking stands on strategies and practices that define climate change as a business opportunity, not just an environmental disaster.

Brands Taking Stands | Defining Climate Change as a Business Opportunity

Newsletter

THE BIG STORY 

Companies Take on Climate Change with "We Mean Business"

The We Mean Business coalition was formed to organize a critical mass of the business world to make progress on climate change. With its no-nonsense brand name, formidable numbers, and world-class leadership, the coalition is poised to be a dominant player in directing businesses toward taking stands on strategies and practices that define climate change as a business opportunity, not just an environmental disaster.

Brands Taking Stands & Joining Movements: A Conversation With Grant Garrison of GOOD Corps

Multimedia with summary

In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Grant Garrison, managing director at GOOD Corps, about how brands can purposefully align themselves with causes and movements to advance social good. Grant explains how he views the role that brands play in movements, and how his team is helping companies, foundations and nonprofits develop breakthrough programs that engage many more people around their brands in authentic ways.

Tech Companies Push Back on Immigration Practices

Blog

One of the hottest of hot button political-social issues got pushed, hard, last week. The separation of children from immigrants seeking asylum in the U.S. blew up into a major conflict zone in the larger culture wars that shows no signs of quieting down anytime soon. As before, following the issue of the “Muslim ban” immigration executive order issued in early 2017, business squared off against government policy in a high volume debate over values.
 

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