Brown-Forman Corporation

Early Times Debuts Film Highlighting Veterans and PTSD

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“Reinforcements” follows the journey of a U.S. military veteran named Joe and a younger vet, Travis, who is just back from Afghanistan, as they seek answers about their past and their future – with loyal service dogs assisting their recovery from the depths of Post-Traumatic Stress Disorder (PTSD).


Hawks Intro New Gentleman Jack/Uber Pickup Zone for Ride-Sharing Fans

New Area Marks Easier Access to Connecting Riders and Drivers from Courtside to Curbside
Press Release

ATLANTA, December 6, 2016 /3BL Media/ – The Atlanta Hawks, Uber, and Gentleman Jack, have joined together to create the ultimate fan experience from courtside to curbside with a co-branded pick-up area for games and other events at Philips Arena. The designated area will serve as a convenient meeting point for Uber riders to easily find their drivers when using the popular ride-sharing app.  The new zone will also help to ease heavy traffic during peak times by cutting down on congestion.

Creating a Community for Recovery on College Campuses


Responsible alcohol consumption and prevention are often the focus of outreach and education programs on college campuses. Programs designed to reach students and young people in recovery are often overlooked. Kelsey Hinken—Prevention Coordinator at the Collegiate Recovery Community and MPH student at University of Kentucky, and Tara Moseley—a volunteer at Young People in Recovery (YPR) and student in recovery at University of Louisville—shared their views on the importance of recovery resources for young people on campus and in our communities.

Brown-Forman Corporation Named One of the DEI® Best Places to Work

Press Release

July 25, 2016 /3BL Media/ - Brown-Forman Corporation (BF-A) (BF-B) was named a top-scoring company, receiving a score of 100, in the 2016 Disability Equality Index (DEI®) su

NH Liquor Commission & Jack Daniel’s Launch Alcohol Responsibility Initiative

Live Free & Host Responsibly encourages consumers to host and imbibe responsibly; First-ever Cocktail & Mocktail Competition created to highlight responsible use of products
Press Release

Concord, N.H., April 18, 2016 /3BL Media/ – One of the country’s most well-respected and profitable control states and the best-selling whiskey in the world have teamed up to launch an initiative designed to encourage responsible alcohol service and consumption. Live Free & Host Responsibly is a partnership between the New HampshireLiquor Commission and Jack Daniel’s Tennessee Whiskey that will engage and inform consumers and lounge and restaurant owners through a year-long campaign that includes a “Cocktail &

Long-term Residential Treatment Provides Freedom from Addiction


“Volunteers of America saved my life.”

“Volunteers of America gave me hope.”

“Volunteers of America helped me be ‘me’ again.”

“Volunteers of America gave me my mom back.”

BeMyDD Partners with Jack Daniel’s and Total Wine & More to Give Away Free Designated Drivers for the Holidays

Holiday program features a free designated driver for-a-year sweepstakes and a $20 promotion to encourage participants not to drink and drive.
Press Release

LOS ANGELES, November 24, 2015 /3BL Media/ – BeMyDD (Be My Designated Driver), the nation’s largest designated driver service, today announced a partnership with Jack Daniel’s Tennessee Honey and Total Wine & More in a program designed to encourage responsible drinking and sober driving throughout the holiday season.

Finlandia Vodka Launches #4PureWater Campaign

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Beginning World Water Day, March 22nd, Finlandia Vodka will donate $1 to pure water projects for every #4PureWater photo shared on social media. Join us in raising a glass of Finlandia and post your toast #4PureWater. For more information: 

Brown-Forman Corporation Among 16 Organizations Across the U.S. Recognized for Climate Action


From an innovative partnership enabling colleges to sell carbon credits to fund clean energy projects on campuses to some of the country’s leading corporations setting and exceeding aggressive emission reduction goals, the U.S. Environmental Protection Agency’s Climate Leadership Award winners announced today are demonstrating that innovative actions to combat climate change are smart business decisions.


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