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4 Different Brand Ranking Systems Show Common Ties to Perceived Sustainability Performance

Blog

By Jennifer Saunders and Bahar Gidwani

Many aspects of a company’s performance affect its brand value. Marketing spend, distribution strength, and product quality all have proven effects. This study indicates that a company’s perceived sustainability performance may be another important factor.

Which Sustainability Factors Are Most Linked to Brand Strength?

Blog

By Bahar Gidwani

Part 5 of our 5-part series

In the previous posts in this series, we have described the relationship between Brand Finance’s Brand Strength Index and CSRHub’s sustainability rating.  The overall correlation between these large sets of data is strong—and it has been growing stronger.  We will now look at how each of the twelve individual components in CSRHub’s metric system relate to brand strength.

The Relationship Between Brand and Sustainability Is Getting Stronger

Blog

By Bahar Gidwani

Part 4 of our 5-part series.

In the last post in this series, we examined our finding that brand strength and sustainability are correlated.  We found evidence that the relationship we have discovered between Brand Finance’s Brand Strength Index and CSRHub’s corporate social responsibility and sustainability ratings are not due to random chance.  Let’s assume the relationship is real.  How has it changed over time?

Is The Correlation Between Brand Strength and Sustainability Due to Random Chance?

Blog

By Bahar Gidwani

Part 3 of a 5-part series

In the previous posts in this series, we showed that there is a strong correlation between brand strength as measured by the Brand Finance Brand Strength Index and sustainability as measured by CSRHub’s metrics engine.  We promised to examine more closely whether or not the correlation we discovered is meaningful.

The Tie Between Brand Value and Sustainability Is Getting Stronger

Blog

By Bahar Gidwani

Part 1 in a 5 part series

Does a company that invests in sustainability increase its brand value?  What parts of sustainability performance seem to drive brand?  This is the first of five posts about a new, broad, multi-year study that shows that the connection between sustainability performance and brand value has increased dramatically during the past year.  The study has also revealed that some aspects of sustainability are more closely related to brand, than others.

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