Business and Social Purpose

Doing Well by Doing Good: It Works!

Celebrating Pro Bono Week 2014
Blog

A guest post by Pamela Paton, Financial Services Executive and Common Impact Board Member

After 30 years of managing people in the corporate world, I've learned that the best employees are happy employees.  Not just happy because their job is challenging and the salary is great, but because the company that they work for recognizes the importance of giving back to one's community.  This concept is not new, even Ben Franklin referred to it long ago, and there are many studies available on the topic.

Profit: The New Corporate Motivation To Do Good

Why companies have awakened to solving and social and environmental problems
Summary: 

Shared value expert Mark R. Kramer responds to a column in the New York Times.

Blog

Shared value expert Mark R. Kramer responds to a column in the New York Times.

Best Practices in Leveraging Crowdfunding in Corporate/Cause Partnerships

DonorsChoose.org Founder and CEO Charles Best to Keynote May Cause Marketing Forum
Summary: 
Over the past 6+ years, a movement called crowdfunding has been quietly gaining traction in the cause marketing space as companies and causes learn to tap the power of consumer engagement in a very unique and powerful way.
 
DonorsChoose.org Founder and CEO Charles Best is credited as the first nonprofit to effectively use crowdfunding in a cause marketing campaign in 2006 and he'll be a featured keynote speaker at the 12th Annual 2014 Cause Marketing Forum Conference on May 28, 2014. Here's Charles with some insights into what he'll be discussing at this year's conference.
 
Multimedia with summary
Over the past 6+ years, a movement called crowdfunding has been quietly gaining traction in the cause marketing space as companies and causes learn to tap the power of consumer engagement in a very unique and powerful way.
 
DonorsChoose.org Founder and CEO Charles Best is credited as the first nonprofit to effectively use crowdfunding in a cause marketing campaign in 2006 and he'll be a featured keynote speaker at the 12th Annual 2014 Cause Marketing Forum Conference on May 28, 2014. Here's Charles with some insights into what he'll be discussing at this year's conference.
 

Finance Park Provides Students Experience of Making Real Life Financial Management Decisions

Blog

Junior Achievement of New York (JA New York) is the local affiliate of Junior Achievement USA® (JA), the world's largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices.  Our volunteer-delivered, K-12th grade programs foster college and career-readiness, entrepreneurship and financial literacy skills, and use experiential learning to inspire students to dream big and reach their potential.

A Year of PurPle (Purpose + People)

Multimedia with summary

It's no secret that now more than ever, companies need to stand for something - they need a greater purpose that drives both business and social goals. That's why we've spent the past year creating purpose-inspired programs and working with our industry's top leaders to develop the latest best practices that will move the needle on some of the most pressing societal issues, while delivering real business results. To hear more about the work that we've accomplished and the importance of weaving together purpose and people, press play.

 

Cause Talk Radio: MSLGROUP's Scott Beaudoin Discusses New PurPle Index and How Brands Can Benefit

Multimedia with summary

MSLGROUP’s Scott Beaudoin chats with Cause Talk Radio hosts Megan Strand and Joe Waters about the new PurPle Index which ranks Fortune 100 companies by how effective they are at communicating and engaging stakeholders around purpose with the financial performance to boot. They cover why WalMart ranked #1 overall and question how Target fell off the map, and provide tips for companies and nonprofits alike to benefit from this new research.

The Importance of Defining Your Brand Purpose

Multimedia with summary

How can defining a purpose for your brand help? By taking this essential step, it can ignite and create movements, catalyze your employees, key stakeholders as well as consumers & society. Connect with us to learn how you can redefine what your company stands for and engage your employees more holistically: Purple.mslgroup.com

 

Video: What Does PurPle Mean To You?

Blog

Let’s talk about the future of purpose-inspired marketing and how we are going to evolve in business and society.

Subscribe to Business and Social Purpose