Catherine Hernandez-Blades

The Power Behind Brands in Motion

WE Communications' third-annual study gets inside the minds of today's consumers. The findings were brought to life at an exclusive lunch at PRDecoded.
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Brands worried about price, promotion, product and placement are stuck in the Stone Age, said Catherine Hernandez-Blades, SVP and chief ESG and comms officer at Aflac, during The Power Behind Brands in Motion lunch at PRDecoded, hosted by WE Communications.

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Catherine Hernandez-Blades is Aflac’s Golden Duck

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Unstoppable throughout her career, Hernandez-Blades applies her forward-thinking communications strategies to groundbreaking social good campaigns like the company’s My Special Aflac Duck initiative

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Unstoppable throughout her career, Hernandez-Blades applies her forward-thinking communications strategies to groundbreaking social good campaigns like the company’s My Special Aflac Duck initiative

Aflac’s Catherine Hernandez-Blades: Make People Feel Good About Themselves; It’s Not That Difficult

By Yitzi Weiner
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As a part of my series about strong female leaders, I had the distinct pleasure to interview Catherine Hernandez-Blades, Chief ESG and Communications Officer at Aflac.

Thank you so much for joining us Catherine! Can you tell us a story about what brought you to this specific career path?

Announcing This Year’s 3BL Forum: Brands Taking Stands ™ – What’s Next Emcees

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We are extremely pleased to introduce you to our emcees for 3BL Forum: Brands Taking Stands™ What’s Next. Join them as they share their insights and ideas and guide us through a two-day high-octane conversation. We will collectively explore this rapidly changing business environment and what’s next for companies as they face changing expectations of investors, employees, consumers, customers and partners. 

The PR Week 5.24.2019 Catherine Hernandez-Blades, Aflac

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Catherine Hernandez-Blades, who serves as the chief ESG (environmental, social and governance) and communications officer at Aflac, chats about My Special Aflac Duck®, which was the focus of the campaign that won Best in Corporate Branding at the 2019 PRWeek U.S. Awards.

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More Than a Quack: The Story Behind Aflac’s Big Heart

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Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

Multimedia with summary

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

Video | Leveraging Technology for Authentic Social Purpose: My Special Aflac Duck

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What does Aflac’s iconic duck have to do with kids facing cancer? Knowing the power of companionship, Aflac paired its brand icon with the latest in social robotics to evolve the company's impact on pediatric cancer. In this panel discussion from the BRITE ’19 Conference, the creators behind My Special Aflac Duck® discuss how insights from this initiative can help any brand leverage existing assets, rethink long-term commitments, and boldly embrace innovation to advance purpose. 

'Giving Back' Can Build Stronger Customer Ties

An Aflac branding specialist makes the business case for doing the right thing.
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By Catherine Hernandez-Blades

Say the words “corporate social responsibility,” or CSR, and what may come to mind are multinational corporations taking action on global issues like climate change or public health. While that is certainly part of what is happening under the larger CSR umbrella today, businesses of all sizes are increasingly embracing good corporate citizenship as part of their standard operating procedure and discovering ways to do good within their own communities and professional networks.

Our Company is Two-Thirds Women. Here’s Why That Makes Us Successful.

By Catherine Blades, Chief Brand and Communications Officer at Aflac
Blog

#RealTalk only works when it’s followed by #RealAction. So when we started the Real Talk Lunch Series at Aflac for women in the IT group to gather and frankly discuss their workplace experiences, we made sure senior female executives were there. I was one of those executives and it was an eye-opening experience for me.

By sitting in on those sessions, I learned which issues to raise up and champion on behalf of the women in our workforce. I’m happy to report we’ll be expanding the program to the entire company later this year.

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