We are extremely pleased to introduce you to our emcees for 3BL Forum: Brands Taking Stands™ What’s Next. Join them as they share their insights and ideas and guide us through a two-day high-octane conversation. We will collectively explore this rapidly changing business environment and what’s next for companies as they face changing expectations of investors, employees, consumers, customers and partners.
What does Aflac’s iconic duck have to do with kids facing cancer? Knowing the power of companionship, Aflac paired its brand icon with the latest in social robotics to evolve the company's impact on pediatric cancer. In this panel discussion from the BRITE ’19 Conference, the creators behind My Special Aflac Duck® discuss how insights from this initiative can help any brand leverage existing assets, rethink long-term commitments, and boldly embrace innovation to advance purpose.
An Aflac branding specialist makes the business case for doing the right thing.
By Catherine Hernandez-Blades
Say the words “corporate social responsibility,” or CSR, and what may come to mind are multinational corporations taking action on global issues like climate change or public health. While that is certainly part of what is happening under the larger CSR umbrella today, businesses of all sizes are increasingly embracing good corporate citizenship as part of their standard operating procedure and discovering ways to do good within their own communities and professional networks.
By Catherine Blades, Chief Brand and Communications Officer at Aflac
#RealTalk only works when it’s followed by #RealAction. So when we started the Real Talk Lunch Series at Aflac for women in the IT group to gather and frankly discuss their workplace experiences, we made sure senior female executives were there. I was one of those executives and it was an eye-opening experience for me.
By sitting in on those sessions, I learned which issues to raise up and champion on behalf of the women in our workforce. I’m happy to report we’ll be expanding the program to the entire company later this year.
As one of America’s largest supplemental insurance companies, it’s no surprise Aflac has positioned itself at the forefront of the insurance industry, proving to the world this highly-reputable brand is here to stay. With wildly popular campaigns including the launch of the well-recognized Aflac Duck at CES, the company continues to reach new heights from its humble beginnings in the 1950s.
Insurance professionals considering establishing CSR programs should know what the data has to say about CSR’s significance to consumers.
Today’s large companies understand the value and need for corporate social responsibility (CSR): “green” programs, charitable donations, volunteerism and more. Considering the size, influence and resources found at such companies, it may not be difficult for them to establish, monitor and publicize high-profile corporate social responsibility efforts.