Catherine Hernandez-Blades

Aflac No. 17 on LATINA Style's List of 50 Best Companies for Latinas to Work for in the US

Company Celebrates 20th Year on Prestigious List for Diversity
Press Release

COLUMBUS, Ga., Dec. 9, 2019 /PRNewswire/ -- Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced that the company has once again been honored by LATINA Style as one of the 50 Best Companies for Latinas to Work for in the United States, landing at No. 17 on the prestigious list. This marks the 20th year that Aflac has been recognized in the 22-year history of the LATINA Style 50 Report.

The Power Behind Brands in Motion

WE Communications' third-annual study gets inside the minds of today's consumers. The findings were brought to life at an exclusive lunch at PRDecoded.
Article

Brands worried about price, promotion, product and placement are stuck in the Stone Age, said Catherine Hernandez-Blades, SVP and chief ESG and comms officer at Aflac, during The Power Behind Brands in Motion lunch at PRDecoded, hosted by WE Communications.

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Catherine Hernandez-Blades is Aflac’s Golden Duck

Summary: 

Unstoppable throughout her career, Hernandez-Blades applies her forward-thinking communications strategies to groundbreaking social good campaigns like the company’s My Special Aflac Duck initiative

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Unstoppable throughout her career, Hernandez-Blades applies her forward-thinking communications strategies to groundbreaking social good campaigns like the company’s My Special Aflac Duck initiative

Aflac’s Catherine Hernandez-Blades: Make People Feel Good About Themselves; It’s Not That Difficult

By Yitzi Weiner
Article

As a part of my series about strong female leaders, I had the distinct pleasure to interview Catherine Hernandez-Blades, Chief ESG and Communications Officer at Aflac.

Thank you so much for joining us Catherine! Can you tell us a story about what brought you to this specific career path?

Announcing This Year’s 3BL Forum: Brands Taking Stands ™ – What’s Next Emcees

Blog

We are extremely pleased to introduce you to our emcees for 3BL Forum: Brands Taking Stands™ What’s Next. Join them as they share their insights and ideas and guide us through a two-day high-octane conversation. We will collectively explore this rapidly changing business environment and what’s next for companies as they face changing expectations of investors, employees, consumers, customers and partners. 

The PR Week 5.24.2019 Catherine Hernandez-Blades, Aflac

Article

Catherine Hernandez-Blades, who serves as the chief ESG (environmental, social and governance) and communications officer at Aflac, chats about My Special Aflac Duck®, which was the focus of the campaign that won Best in Corporate Branding at the 2019 PRWeek U.S. Awards.

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More Than a Quack: The Story Behind Aflac’s Big Heart

Summary: 

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

Multimedia with summary

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

Video | Leveraging Technology for Authentic Social Purpose: My Special Aflac Duck

Multimedia with summary

What does Aflac’s iconic duck have to do with kids facing cancer? Knowing the power of companionship, Aflac paired its brand icon with the latest in social robotics to evolve the company's impact on pediatric cancer. In this panel discussion from the BRITE ’19 Conference, the creators behind My Special Aflac Duck® discuss how insights from this initiative can help any brand leverage existing assets, rethink long-term commitments, and boldly embrace innovation to advance purpose. 

'Giving Back' Can Build Stronger Customer Ties

An Aflac branding specialist makes the business case for doing the right thing.
Article

By Catherine Hernandez-Blades

Say the words “corporate social responsibility,” or CSR, and what may come to mind are multinational corporations taking action on global issues like climate change or public health. While that is certainly part of what is happening under the larger CSR umbrella today, businesses of all sizes are increasingly embracing good corporate citizenship as part of their standard operating procedure and discovering ways to do good within their own communities and professional networks.

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