By Catherine Blades, Chief Brand and Communications Officer at Aflac
#RealTalk only works when it’s followed by #RealAction. So when we started the Real Talk Lunch Series at Aflac for women in the IT group to gather and frankly discuss their workplace experiences, we made sure senior female executives were there. I was one of those executives and it was an eye-opening experience for me.
By sitting in on those sessions, I learned which issues to raise up and champion on behalf of the women in our workforce. I’m happy to report we’ll be expanding the program to the entire company later this year.
As one of America’s largest supplemental insurance companies, it’s no surprise Aflac has positioned itself at the forefront of the insurance industry, proving to the world this highly-reputable brand is here to stay. With wildly popular campaigns including the launch of the well-recognized Aflac Duck at CES, the company continues to reach new heights from its humble beginnings in the 1950s.
Insurance professionals considering establishing CSR programs should know what the data has to say about CSR’s significance to consumers.
Today’s large companies understand the value and need for corporate social responsibility (CSR): “green” programs, charitable donations, volunteerism and more. Considering the size, influence and resources found at such companies, it may not be difficult for them to establish, monitor and publicize high-profile corporate social responsibility efforts.
ANNOUNCING EMCEES FOR THURSDAY, OCTOBER 25 Catherine Hernandez-Blades, Senior Vice President; Chief Brand and Communications Officer, Aflac, and Mark Shamley, Vice President, Global Social Impact, Tupperware, lead corporate responsibility at two mission-driven Fortune 1000 brands.
REGISTER TODAY Join us at the Forum as Catherine and Mark guide us through the day, sharing their expertise and insights along the way.
How businesses, big and small, are connecting with customers by doing good
by Catherine Hernandez-Blades
Ms. Hernandez-Blades is senior vice president, chief brand and communications officer at Aflac. Her responsibilities include Advertising, Brand Strategy, Social Media and Corporate Communications, including Aflac’s award-winning corporate social responsibility program.
by Catherine Hernandez-Blades, Chief Brand & Communications Officer, Aflac
Long gone are the days of disengaged consumers, whose allegiance is garnered merely through coupons and loyalty programs. Today’s customers are increasingly sophisticated and selective. They like to keep their finger on the pulse of the companies with which they have chosen, or are thinking of choosing, to do business. Does the business align with their values? Is it engaged with the community, and what is it doing for the greater good?
The senior vice president of corporate communications at Aflac on women in the workplace and why gender equality helps everyone.
Catalyst now reports that women comprise only 9.5 percent of top wage earners in the S&P 500. A 2015 CNNMoney analysis shows that women hold only 14.2 percent of the top-five leadership positions at those same companies. This is in spite of the fact that women represent more than 50 percent of the consumer pool and nearly half of the S&P 500 workforce.