cause marketing

Benevity Kicks Off 2019 With a Surge in Client Momentum

42 New Clients Go Live on the Benevity Platform adding 1.2 Million New Users to the Platform
Press Release

CALGARY, Canada, January 29, 2019 /3BL Media/ – Benevity, Inc., the global leader in corporate social responsibility (CSR) and employee engagement software, today announced 42 new clients have launched programs on the company’s platform in the last quarter, as companies seek to infuse their corporate brands and workplace cultures with more purpose.

The Co-op Give Card Campaign | LBG Canada Company Spotlight

Blog

Between 2013 and 2017, Co-op contributed over $1 million to the Canadian Red Cross to help with Western Canadian relief efforts. In 2018, Co-op renewed this partnership with an agreement to donate up to $1.5 million over five years to support disaster preparedness in Western Canada.

"It's important to help out communities in any way we can," says Natasha Ford, Federated Co-operatives Limited's Social Responsibility Manager. "The ability of the Canadian Red Cross to respond quickly at the local level is part of what makes it a great fit with Co-op."

The Co-op Give Card Campaign | LBG Canada Company Spotlight

Blog

Between 2013 and 2017, Co-op contributed over $1 million to the Canadian Red Cross to help with Western Canadian relief efforts. In 2018, Co-op renewed this partnership with an agreement to donate up to $1.5 million over five years to support disaster preparedness in Western Canada.

"It's important to help out communities in any way we can," says Natasha Ford, Federated Co-operatives Limited's Social Responsibility Manager. "The ability of the Canadian Red Cross to respond quickly at the local level is part of what makes it a great fit with Co-op."

Five Trends Shaping CSR Today: A Webinar From Catalist and Blackbaud on August 21st

Join Brittany Hill, CEO and co-founder of Catalist, as she gives a sneak peek to a much-anticipated session at this year’s bbcon—Leading CSR Trends: Powering New Relationships Between Corporations and Nonprofits.
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2018 has been a significant year for corporate responsibility, with many companies placing a heightened focus on this area particularly after BlackRock's announcement in January regarding their investment requirements. Are you aware of other prominent themes that have developed over the course of the year? For example, are you prepared to refine your list of partners based on the brand shift away from multiple partners to a few targeted and select nonprofit partners?

What Types of Partnerships Should You Be Exploring? Join Social Capital and Blackbaud in a Free Webinar August 1st and Find Out

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You’ve seen them everywhere. Whether it is the opportunity to add $1 to your drug store purchase, directing funds to the American Cancer Society, or a commercial from a company that speaks to their dedication to positive social impact rather than their consumer goods, cause partnerships between companies and nonprofits are increasing in number, and for good reason.

The Case for Cause Marketing

The information you need to set up a successful cause marketing initiative in your organization.
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Cause Marketing is a key area of opportunity for companies. It is a way to gain exposure to new consumers, strengthen brand trust and allegiance with current customers, and, most importantly, direct funds to a cause or organization that is working to make a positive impact in a targeted area.

Why You Should Be Using Cause Marketing

Key statistics that support an investment in Cause Marketing.
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Like other CSR elements, Cause Marketing efforts can directly influence your bottom line. Consumers are asking companies to support social and environmental issues, taking action towards areas that may not be relevant to everyday business operations. The reward? Studies show consumers will alter their buying behavior to favor those socially conscious companies.

Gildan Supports the Leonardo Martínez Hospital in Honduras With Donation of Medical Equipment

Article

The Leonardo Martínez Valenzuela Hospital received a donation of medical equipment for its surgery ward from Gildan, which was commemorated on April 6 by the First Lady of Honduras, Ana García de Hernández. The equipment, valued at more than US $520,000, for the new operating rooms at the healthcare center will provide free services to patients in the Northern Region of the country. This new surgical module is expected to perform more than 8,000 surgeries annually.

Porter Novelli’s Cone Joins PwC for Fireside Chat at Cause Marketing Summit

Press Release

BOSTON, April 11, 2018 /3BL Media/ - Whitney Dailey, Vice President of Marketing/Research & Insights at Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join Jeff Senne, Corporate Responsibility Strategy and Implementation Leader at PwC, for a fireside chat at the

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