cause marketing

Women in Leadership Spotlight: Lauren Banks, Creative Marketing Resources

Blog

In honor of Women's History Month, Common Impact is spotlighting prominent female leaders who are leaving their mark on their organizations and communities.

PayPal and CARE USA Honored With 'Golden Halos' for Best-in-Class Corporate Social Impact Efforts

Press Release

February 16, 2021 /3BL Media/ - Engage for Good has named PayPal and CARE USA its 2021 Golden Halo Award winners, the group’s highest honor for companies and causes that engage in activities designed to do well by doing good.

Accepting the honors at the virtual Engage for Good conference on May 26-27th will be Michelle Nunn, President & CEO of CARE USA and Franz Paasche, Senior Vice President of Corporate Affairs at PayPal. 

A Black History Month Love Letter From Under Armour

Blog

This week marks the beginning of celebrating Black History Month, and companies across all sectors are in full swing of month-long activations. But celebrating Black excellence and fighting against racism does not start or stop in February. These topics require long-lasting commitments that start from the inside out. Today we highlight how one company’s established works have come to fruition this month to create impactful change in a local community.

Introducing Philanthropic.ly, a New Giving Platform Creating Meaningful Connections Between Nonprofits and Companies

Press Release

Guest post by Emily Dietz.

With 2020 quickly approaching, it might feel hard to believe that two decades have already passed into the new millennium. So much in the world has changed since the nineties, and that holds true for the ways in which the nonprofit and for-profit sectors interact with each other. In an age where digital campaigns and viral media dominate for-profit marketing strategies, growing calls for transparent company practices have created an urgent need for companies to develop thoughtful corporate social responsibility strategies.

Benevity Kicks Off 2019 With a Surge in Client Momentum

42 New Clients Go Live on the Benevity Platform adding 1.2 Million New Users to the Platform
Press Release

CALGARY, Canada, January 29, 2019 /3BL Media/ – Benevity, Inc., the global leader in corporate social responsibility (CSR) and employee engagement software, today announced 42 new clients have launched programs on the company’s platform in the last quarter, as companies seek to infuse their corporate brands and workplace cultures with more purpose.

The Co-op Give Card Campaign | LBG Canada Company Spotlight

Blog

Between 2013 and 2017, Co-op contributed over $1 million to the Canadian Red Cross to help with Western Canadian relief efforts. In 2018, Co-op renewed this partnership with an agreement to donate up to $1.5 million over five years to support disaster preparedness in Western Canada.

"It's important to help out communities in any way we can," says Natasha Ford, Federated Co-operatives Limited's Social Responsibility Manager. "The ability of the Canadian Red Cross to respond quickly at the local level is part of what makes it a great fit with Co-op."

The Co-op Give Card Campaign | LBG Canada Company Spotlight

Blog

Between 2013 and 2017, Co-op contributed over $1 million to the Canadian Red Cross to help with Western Canadian relief efforts. In 2018, Co-op renewed this partnership with an agreement to donate up to $1.5 million over five years to support disaster preparedness in Western Canada.

"It's important to help out communities in any way we can," says Natasha Ford, Federated Co-operatives Limited's Social Responsibility Manager. "The ability of the Canadian Red Cross to respond quickly at the local level is part of what makes it a great fit with Co-op."

Five Trends Shaping CSR Today: A Webinar From Catalist and Blackbaud on August 21st

Join Brittany Hill, CEO and co-founder of Catalist, as she gives a sneak peek to a much-anticipated session at this year’s bbcon—Leading CSR Trends: Powering New Relationships Between Corporations and Nonprofits.
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2018 has been a significant year for corporate responsibility, with many companies placing a heightened focus on this area particularly after BlackRock's announcement in January regarding their investment requirements. Are you aware of other prominent themes that have developed over the course of the year? For example, are you prepared to refine your list of partners based on the brand shift away from multiple partners to a few targeted and select nonprofit partners?

What Types of Partnerships Should You Be Exploring? Join Social Capital and Blackbaud in a Free Webinar August 1st and Find Out

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You’ve seen them everywhere. Whether it is the opportunity to add $1 to your drug store purchase, directing funds to the American Cancer Society, or a commercial from a company that speaks to their dedication to positive social impact rather than their consumer goods, cause partnerships between companies and nonprofits are increasing in number, and for good reason.

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