cause marketing campaign

Lee® Jeans Spotlights Woman Fighting Breast Cancer in Cause Campaign with the American Cancer Society ®

Lee National Denim Day® set to raise millions for breast cancer research and community-based programs in 2013
Press Release

MERRIAM, Kan., June 6, 2013 /3BL Media/ – On the heels of National Cancer Survivors Day, Lee Jeans is proud to name Amy, a Kansas City resident currently fighting breast cancer, the 2013 Lee National Denim Day ambassador. On Friday, October 4, millions will join the Lee National Denim Day movement by putting on their jeans and donating $5 to raise millions of dollars for the American Cancer Society’s programs that help women like Amy rise above the disease.

Cause Marketing Wall of Shame: Holt Renfrew Edition

Lack of transparency and an old-school playbook make Holt Renfrew’s latest cause marketing campaign so out of style
Summary: 

Alongside the new-retro styles of fall 2012 like the modern geometric Prada and MiuMiu prints and the reinvented lady looks by Louis Vuitton and Valentino, Holt Renfrew’s latest cause marketing campaign is decidedly dated.  Recently, Holt Renfrew and Missoni partnered to create a limited-edition, worldwide-exclusive plush bear and elephant that will support OrphanAid Africa. This cause marketing campaign is the equivalent of a 1988 Christian Lacroix pouf skirt because of its old-school playbook, lack of transparency and cause and consumer mismatch.

Blog

Alongside the new-retro styles of fall 2012 like the modern geometric Prada and MiuMiu prints and the reinvented lady looks by Louis Vuitton and Valentino, Holt Renfrew’s latest cause marketing campaign is decidedly dated.  Recently, Holt Renfrew and Missoni partnered to create a limited-edition, worldwide-exclusive plush bear and elephant that will support OrphanAid Africa. This cause marketing campaign is the equivalent of a 1988 Christian Lacroix pouf skirt because of its old-school playbook, lack of transparency and cause and consumer mismatch.

For a cause: How workplace campaigns can benefit brands

BizReport: June 17, 2011
Summary: 

BizReportJune 17, 2011 by Kristina Knight

When brands partner with a cause, many times they are shooting for unknown-to-them or past customers to engage through giving. But these brands may be missing out by not including one key element: the workplace campaign.

Journalist Krisina Knight recently chatted with Jana Taylor, Vice President of Marketing with Benevity about the challenges and rewards of workplace giving opportunities.

Blog

BizReportJune 17, 2011 by Kristina Knight

When brands partner with a cause, many times they are shooting for unknown-to-them or past customers to engage through giving. But these brands may be missing out by not including one key element: the workplace campaign.

Journalist Krisina Knight recently chatted with Jana Taylor, Vice President of Marketing with Benevity about the challenges and rewards of workplace giving opportunities.

How To Take Cause Marketing from "Feel Good" to "Real Good"

A New Approach to Do More Good with Cause Marketing
Summary: 

Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses. A growing number of consumers expect businesses to not only “do good” but to provide opportunities for them to give back to causes that resonate with them.  And to be more open, innovative and collaborative about how they do it.  Research shows that cause is a purchase trigger and that consumers want more cause marketing offers.  Yet many current cause marketing campaigns are hindered by me-too cause marketing.  So how can cause marketing be more compelling to consumers (not to mention, deliver more impact for charities and businesses alike?) Here's a new approach to cause marketing to Do More Good.

BENE14173

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Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses. A growing number of consumers expect businesses to not only “do good” but to provide opportunities for them to give back to causes that resonate with them.  And to be more open, innovative and collaborative about how they do it.  Research shows that cause is a purchase trigger and that consumers want more cause marketing offers.  Yet many current cause marketing campaigns are hindered by me-too cause marketing.  So how can cause marketing be more compelling to consumers (not to mention, deliver more impact for charities and businesses alike?) Here's a new approach to cause marketing to Do More Good.

BENE14173

What Cause Marketing Can Learn From Workplace Giving

More Choices and Matching = More Consumers Who Care About Your Cause Marketing Campaign
Summary: 

Here’s a thought for cause marketers who worry about consumer engagement and wonder how to get more impact from their cause marketing campaigns.  Take a page from the playbook of successful employee giving programs: open up choice and pony up corporate matching. Greater consumer choice and more matching could ignite greater consumer participation and turn peoples “give-a-damn” right up to 10.   It’s a win-win-win.  Consumers get to contribute to causes that they really, truly care about.  Companies get increased consumer engagement – not to mention sales.  Charities (more of them) get more dollars.  And yes, companies can still stand for something – that’s where corporate matching comes in.  Read on to find out more.

Blog

Here’s a thought for cause marketers who worry about consumer engagement and wonder how to get more impact from their cause marketing campaigns.  Take a page from the playbook of successful employee giving programs: open up choice and pony up corporate matching. Greater consumer choice and more matching could ignite greater consumer participation and turn peoples “give-a-damn” right up to 10.   It’s a win-win-win.  Consumers get to contribute to causes that they really, truly care about.  Companies get increased consumer engagement – not to mention sales.  Charities (more of them) get more dollars.  And yes, companies can still stand for something – that’s where corporate matching comes in.  Read on to find out more.

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