cause marketing forum

Thaw and Learn: 14 Winter, Spring 2016 CSR & Sustainability Conferences

By Dave Armon, 3BL Media CMO
Blog

Accountants have been around since the abacus. Personnel managers began issuing pink slips to unlucky employees as early as 1910. 

Corporate social responsibility and sustainability officers are a much more recent breed of corporate professional. Their numbers are growing, with more than 7,000 organizations now issuing sustainability reports, up from a few dozen in the early 1990s.

Meet America's Newest Checkout Charity Champions™

New Cause Marketing Forum Survey Finds Consumers Donated $388+ Million to Nonprofits in 2014 by Giving at the Register
Press Release

eBay, Walmart and McDonalds efforts again raise the most

Chicago, May 28, 2015 /3BL Media/ – The nation’s most elite cause marketing programs at retail and restaurants generated over $388 million in revenue for charity in 2014, according to America’s Checkout Charity Champions™, a benchmark study conducted by Cause Marketing Forum. 

2015 Halo Awards Honor Efforts that Do Well by Doing Good

Companies and Nonprofits Recognized by Cause Marketing Forum
Press Release

CHICAGO, May 28, 2015 /3BL Media/ - Campaigns that salvaged underfunded sports programs, funded canine cancer research and taught kids to be safe online -- all while building stronger businesses -- were among the initiatives honored at the thirteenth annual Cause Marketing Halo Awards.

Sixteen category-specific winners were selected out of nearly 100 entries by the Cause Marketing Forum at its annual conference. In addition, the United Nations Foundation and CVS Health each received a Cause Marketing Golden Halo Award for breakthrough, long-term efforts to do well by doing good.

From SXSW to CMF2015 >> A Video Message from the United Nations Foundation's Aaron Sherinian

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The Cause Marketing Forum team just returned from an exhilarating South by Southwest conference, where the United Nations Foundation hosted an entire track and lounge focused on social good (#SXGood).

When it comes to innovation in the global nonprofit space, the United Nations Foundation is leading the charge, activating their corporate partnerships in ways that push the boundaries for business and social impact. For this leadership, the UN Foundation takes home top honors as this year's Golden Halo Award winner for Nonprofits.

Save 20% When You Pre-Register for 2015 Cause Marketing Forum

Must-attend company/cause event to be held May 27-28, 2015 in Chicago
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Have 2014 budget dollars to spend? 

If so, why not pre-register for the 2015 Cause Marketing Forum conference, you'll secure your place at the only event dedicated exclusively to best practices in company/cause partnerships...and you'll save 20%

Kate Spade & Company Creates Impact in Rwanda

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Sydney Price, Senior Vice President of Corporate Social Responsibility at Kate Spade & Company, recently sat down for an interview with Waggener Edstrom and in this video she discusses how their on purpose initiative is impacting women in Rwanda.

For more information about on purpose, visit Kate Spade On Purpose 

If you're interested in Waggener Edstrom's social innovation work, please visit www.waggeneredstrom.com  

2014 Halo Awards Honor Efforts that Do Well by Doing Good

Companies and Nonprofits Recognized by Cause Marketing Forum
Press Release

May 29, 2014 /3BL Media/ - Campaigns that funded wells in Ethiopia, provided life-saving vaccinations and fought veteran unemployment -- all while building stronger businesses -- were among the initiatives honored at the twelfth annual Cause Marketing Halo Awards.

Eighteen category-specific winners were selected out of more than 100 entries by the Cause Marketing Forum at its annual conference. In addition, Children’s Miracle Network Hospitals and TOMS each received a Cause Marketing Golden Halo Award for breakthrough, long-term efforts to do well by doing good.

World Hunger Relief Named Finalist for Cause Marketing Halo Award

Press Release

February 20, 2014 /3BL Media/ - Yum!'s World Hunger Relief campaign has reached finalist status in Cause Marketing Forum's 2014 Halo Awards. Yum! is one of four to advance in the best message-focused campaign category, recognizing businesses that use its resources to share a cause's message.

For the past 11 years, the Halo Awards have recognized North American businesses and nonprofits that "do well by doing good."

Submission Period Now Open for 2014 Cause Marketing Halo Awards Competition

Recognition for business campaigns that do well by doing good
Press Release

Rye, New York, November 12, 2013 /3BL Media/ – What do Ford Motor Company, The Boston Beer Company and Kohl's Department Stores have in common? They all took home gold from this year’s Cause Marketing Halo Awards.

Now companies that fielded campaigns designed to generate financial and social dividends in 2013 have a chance to compete for cause marketing’s highest honor.

How to Connect your Cause to Moms

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By Wendy Fitch, Crossroads Account Director-            

I had the privilege of speaking at the 2013 Cause Marketing Forum about how to leverage social media to connect moms with causes. While this post isn’t nearly as riveting as my presentation, it summarizes many of the key points to consider when marketing causes to moms.

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