cause related marketing

Corporate-Cause Programs Recognized as ‘Campaigns with Heart’

35 Campaigns Named as Finalists in 2014 Cause Marketing Halo Awards
Press Release

February 13, 2014 /3BL Media/ - The honor roll of finalists in the 2014 Cause Marketing Halo Awards reveals corporate initiatives that are more diverse in the types of social problems they attack and the tactics they leverage.   

Among the intriguing efforts recognized today by the Cause Marketing Forum are programs involving:

•      Milkshakes that unlock donations to feed hungry children.

•      “Thumb Socks” that prevent teens from texting and driving.

Mars Soupa Kitchen

Article

ROYCO® has joined with Shoprite Mobile Soup Kitchen, a partnership with Shoprite grocery stores in South Africa that provides food for up to 500 people in 10 cities in the country Read more

Making A Difference To People And Planet Through Brand Performance

Daniel Vennard, Global Sustainability Director for Brands at Mars, was invited to speak at the Irish Food Board’s, Bord Bia, ‘Our Food, Our Future’ conference in order to explain how Mars brands approach sustainability
Press Release

October 14, 2013 /3BL Media/ - The conference aimed to bring together global thought leaders to discuss what producing food more sustainably means, to challenge each other regarding the obstacles to be overcome and share unique insights on what the future holds.

3 Lessons Cause Marketers Can Learn from the Music Industry

Blog

Earlier this month, Live Nation Entertainment, Bravado International and City of Hope joined forces to launch a long-term initiative to sell a collection of collectible “Hope, Love and Rock & Roll” t-shirts from big names in music from Lady Gaga to Jimmy Buffett, Justin Bieber to KISS. 

For a cause: How workplace campaigns can benefit brands

BizReport: June 17, 2011
Summary: 

BizReportJune 17, 2011 by Kristina Knight

When brands partner with a cause, many times they are shooting for unknown-to-them or past customers to engage through giving. But these brands may be missing out by not including one key element: the workplace campaign.

Journalist Krisina Knight recently chatted with Jana Taylor, Vice President of Marketing with Benevity about the challenges and rewards of workplace giving opportunities.

Blog

BizReportJune 17, 2011 by Kristina Knight

When brands partner with a cause, many times they are shooting for unknown-to-them or past customers to engage through giving. But these brands may be missing out by not including one key element: the workplace campaign.

Journalist Krisina Knight recently chatted with Jana Taylor, Vice President of Marketing with Benevity about the challenges and rewards of workplace giving opportunities.

How To Take Cause Marketing from "Feel Good" to "Real Good"

A New Approach to Do More Good with Cause Marketing
Summary: 

Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses. A growing number of consumers expect businesses to not only “do good” but to provide opportunities for them to give back to causes that resonate with them.  And to be more open, innovative and collaborative about how they do it.  Research shows that cause is a purchase trigger and that consumers want more cause marketing offers.  Yet many current cause marketing campaigns are hindered by me-too cause marketing.  So how can cause marketing be more compelling to consumers (not to mention, deliver more impact for charities and businesses alike?) Here's a new approach to cause marketing to Do More Good.

BENE14173

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Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses. A growing number of consumers expect businesses to not only “do good” but to provide opportunities for them to give back to causes that resonate with them.  And to be more open, innovative and collaborative about how they do it.  Research shows that cause is a purchase trigger and that consumers want more cause marketing offers.  Yet many current cause marketing campaigns are hindered by me-too cause marketing.  So how can cause marketing be more compelling to consumers (not to mention, deliver more impact for charities and businesses alike?) Here's a new approach to cause marketing to Do More Good.

BENE14173

What Cause Marketing Can Learn From Workplace Giving

More Choices and Matching = More Consumers Who Care About Your Cause Marketing Campaign
Summary: 

Here’s a thought for cause marketers who worry about consumer engagement and wonder how to get more impact from their cause marketing campaigns.  Take a page from the playbook of successful employee giving programs: open up choice and pony up corporate matching. Greater consumer choice and more matching could ignite greater consumer participation and turn peoples “give-a-damn” right up to 10.   It’s a win-win-win.  Consumers get to contribute to causes that they really, truly care about.  Companies get increased consumer engagement – not to mention sales.  Charities (more of them) get more dollars.  And yes, companies can still stand for something – that’s where corporate matching comes in.  Read on to find out more.

Blog

Here’s a thought for cause marketers who worry about consumer engagement and wonder how to get more impact from their cause marketing campaigns.  Take a page from the playbook of successful employee giving programs: open up choice and pony up corporate matching. Greater consumer choice and more matching could ignite greater consumer participation and turn peoples “give-a-damn” right up to 10.   It’s a win-win-win.  Consumers get to contribute to causes that they really, truly care about.  Companies get increased consumer engagement – not to mention sales.  Charities (more of them) get more dollars.  And yes, companies can still stand for something – that’s where corporate matching comes in.  Read on to find out more.

Foodie Registry Announces First-Ever Gift and Charitable Donation Wedding Registry

Enables users to register for select food and hunger-related charitable donations alongside their gift certificate options; Powered by Benevity
Press Release

(3BL Media / theCSRfeed) Chicago, IL - May 13, 2011 - Foodie Registry (http://www.FoodieRegistry.com), an innovative website where wedding couples can create a gift registry for restaurant gift certificates, now offers users the ability to register for select food and hunger-related charitable donations alongside their gift certificate options.

Teleconferences Shed Light On Social Media and New Media Tools and Techniques for Cause Marketing Practitioners

The Cause Marketing Masters Series Presents Geoff Livingston and Joe Waters
Press Release

(3BLMedia/theCSRfeed) February 11, 2011 - With rapid advances in social media platforms and other technology tools, understanding which trends are passing and which ones merit your attention can be a full time undertaking. That’s why we’ve brought two leading experts to help your cause-focused and cause marketing efforts navigate these ever-changing digital seas.

January Teleconferences Enable Business and Nonprofit Execs to Up Their Cause Marketing Knowledge

Summary: 

The Cause Marketing Forum is proud to kick off 2011 with a pair outstanding distance learning programs: “The Cause Marketing 101 Series” beginning January 19 and “Breakthrough Nonprofit Branding” featuring Carol Cone on January 25.

 

Press Release

The Cause Marketing Forum is proud to kick off 2011 with a pair outstanding distance learning programs: “The Cause Marketing 101 Series” beginning January 19 and “Breakthrough Nonprofit Branding” featuring Carol Cone on January 25.

 

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