As companies settle in this world of “corporate purpose”, 2020 will focus on what those purpose statements mean—moving from words to action. Strength will be in solutions, not rhetoric. Stakeholders will be the golden thread of corporate purpose, requiring companies to understand what matters to them, meet their needs in line with the business, work with partners to get the work done, measure in more robust ways, and engage them in meaningful work. The themes of the 2020 CECP Look Ahead are:
Business in the Community, Gestión Social, and Maala join CECP’s Global Exchange
NEW YORK, December 17, 2019 /3BL Media/ – Chief Executives for Corporate Purpose’s (CECP) Global Exchange continues to unite country-based, mission-driven corporate engagement organizations to advance business as a force for good around the world with the addition of three new nonprofits to the group, representing Chile, Israel, and the United Kingdom. At 17 organizations strong, the Global Exchange (GX) collectively represents over 50% of the world’s population and over 60% of the world’s GDP.
By Courtney King Murphy, Director, Strategic Partnerships, CECP
CECP, over the past few years, has been advancing practices related to Diversity, Equity, and Inclusion (DEI) both inside companies and with our companies’ external partnerships and community programs. In 2018, CECP released a research paper supported by the Walmart Foundation, and a group of companies continued to explore these topics through an Accelerate Community focused on Diversity and Inclusion. Simultaneously, Dr.
By André Solórzano, Senior Manager, Data Insights, CECP
This year marks the 20th anniversary of the founding of CECP – now, Chief Executives for Corporate Purpose. Corporate Purpose became part of our name over the past year, marking how more than ever CECP believes companies can create a better world through business. In a year when 181 CEOs signed the Business Roundtable’s Statement on the Purpose of a Corporation, which emphasizes the importance of all stakeholders in society, the time could not be riper to assess the state of Corporate Purpose.
Former Federal Reserve Chairman had a vision for a better world through business
NEW YORK, December 10, 2019 /3BL Media/—Twenty years ago, Paul A. Volcker, Jr. Volcker, who passed away on December 8, 2019 in New York City, joined forces with Paul Newman, actor and philanthropist; Peter Malkin, current Chairman Emeritus of Empire State Realty Trust; David Rockefeller, then Chairman of Chase Manhattan Bank; and John C. Whitehead then Co-Chairman of Goldman Sachs, to form Chief Executives for Corporate Purpose (CECP).
For data-lovers, too many metrics is still not enough. That said, no matter how many ways you run the numbers, each day has 24 hours, each week 7 days, each year 12 months. When CSR leaders share information with senior executives, time constraints limit what they’re able to present, which is typically only the vital few metrics that indicate strategy performance and explain why the work matters to society and business goals. They must make tough choices on what to include.
By Sara Appleyard Adams, Senior Director, Communications and Marketing, CECP
Paul Newman was worried. In 1982, he’d started his own food company, Newman’s Own, Inc., to give all of its profits to charitable organizations to address pressing social challenges. He’d won awards for his work as an actor, a racecar driver, and as a philanthropist, particularly for his work founding The Hole in the Wall Gang Camp for kids coping with cancer and other serious illnesses. Yet, by 1997, the path he’d pioneered with Newman’s Own to utilize corporate resources in service of societal good seemed to be just little more than a footpath, not the speedway he’d envisioned.
By Michael Stroik, Director, 3Mgives and Vice President, 3M Foundation
3M benchmarks annually against the world’s greatest companies to ensure we empower our people with game-changing community engagement programs. CECP recently released their annual report on trends in corporate community relations: Giving in Numbers 2019 Edition. CECP analyst and author, André Solórzano, spotlighted unique data indicating how companies are becoming more employee-centric in their quest to maximize social impact.