CHIAPAS

Putting a Lot of Heart into Development in Mexico

Article

“Watch out Televisa and Azteca.” That’s what famed writer Álvaro Cueva had to say about a new television drama, Mucho Corazón/A Lot of Heart, in his February 2nd column. Why should the two Mexican media giants watch out? Because a handful of dedicated public media professionals and virtually volunteer actors have taken the everyday challenges faced by residents of Chiapas, Mexico and a shoestring budget, and turned them into a program so powerfully dramatic it rivals the multi-million dollar productions of the conglomerates.

New Drama Promotes Women's Rights in Mexico: Video Trailer

Blog
Mucho Corazón (A Lot of Heart), a new Entertainment-Education television drama, captured the hearts of viewers across Chiapas, Mexico during its debut on Wednesday, January 25th.  The drama, the result of an exciting partnership between the State Government of Chiapas and PCI-Media Impact (Media Impact), a leader in Entertainment-Education programs, is helping spread the word about the importance of sustainable development, gender equity and respect for Indigenous Peoples. 
 

Women Care for the World, and Need Our Help.

Blog

Together with our partners throughout the world, Media Impact uses the best of humanity’s creative spirit and innovation to produce powerful, results-driven programs. This year, we will continue to work with organizations around the world to inspire and empower communities to educate young girls, promote gender equality and stop violence against women.  We have included information about two of these projects below.

We hope you will consider joining us in promoting the rights of women.   

New TV Soap Opera Empowers Mexican Women

Blog

Ponle Corazon!, a new televisions soap opera to empower women launched during a five-day partner workshop in Rancho Santa Lucia, Mexico.

More than 30 participants - all received personal invitations from the First Lady of Chiapas - actively engaged during the workshop during which the program’s framework - the values grid - was produced, main characters defined and a central storyline created to encompass all the issues the drama will address.

Addressing Women's Rights On the Air

Blog

Corazon de Mujer narrates the story of three generations of women as they seek to change the reality of their circumstances.  The storyline touches on the fibers of the audiences’ daily life and brings listeners close to the daily struggles of Chiapas women. Complementary talk shows provide audience members with critical information and the encouragement to face challenges and move forward.
 

Putting Heart into Women's Issues in Mexico

Summary: 

The week of March 14th, Media Impact staff led a five-day workshop for a new telenovela in Chiapas, Mexico.  Media Impact Programs Director, Brenda Campos, tells us about her experience.

Blog

The week of March 14th, Media Impact staff led a five-day workshop for a new telenovela in Chiapas, Mexico.  Media Impact Programs Director, Brenda Campos, tells us about her experience.

The Heart of a Woman: Photos from the Field

Blog

Corazon de Mujer/The Heart of a Woman narrates the story of three generations of women as they seek to change the reality of their circumstances.  The storyline touches on the fibers of the audiences’ daily life and brings listeners close to the daily struggles of Chiapas women. 

Drama Empowers Women in Chiapas, Mexico

Press Release

(3BL Media / theCSRfeed) March 8, 2011 - “When my mother was engaged in the 1970s more or less, women couldn’t get ahead even if they wanted to – they couldn’t study and forget about them understanding their rights. Imagine how much heart these women must have had to handle so much oppression,” said Luz Angelica to her curious assistant Namir.

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