Simple Truth® offers more Fair Trade Certified™ products than any other private label grocery brand in the country
CINCINNATI, January 8, 2018 /3BL Media/ – Kroger, in partnership with Fair Trade USA, announced today that its Simple Truth® brand will expand in 2018 to offer more Fair Trade Certified™ products. The Simple Truth® brand’s current portfolio of Fair Trade products spans multiple commodities, including coffee, cocoa, coconut, tea, sugar and agave, and leads the private label grocery industry in Fair Trade offerings.
PT Freeport Indonesia, in coordination with the local government and the Catholic Church have been creating coconut plantations in the coastal villages of Mimika in Papua, Indonesia.
The program started in 2015 and was expanded in 2016 to increase acreage to 100 hectares of land in five coastal villages where 13,000 trees have been planted. This is a part of a comprehensive sustainable economic development initiative for the Mimika Regency in Papua.
The current vogue for everything coconut seems to have begun about a decade ago, when two brands of coconut water began targeting a very specific consumer niche: women who do yoga. It could not have been lost on the beverage purveyors that these ladies tended to be both affluent and fashionable, and coconut water was marketed to them as a much-needed natural alternative to electrolyte-replenishing sports drinks.
Fair Trade Certified products gain momentum in North American markets, helping shoppers make every purchase matter
Oakland, CA, March 5, 2014 /3BL Media/ - Fair Trade USA, the leading third-party certifier of Fair Trade products in North America, today announces the launch of over 50 new Fair Trade Certified™ apparel and consumer packaged goods (CPG) products in the first quarter of 2014, delivering more sustainable choices to consumers. These new products add to the 300 Fair Trade Certified CPG items launched in 2013 alone.
Amid coconut boom, Fair Trade certification empowers farmers and workers to improve their lives and protect the environment
Oakland, Calif., February 19, 2014 /3BL Media/ - Fair Trade USA, the leading third-party certifier of Fair Trade products in North America, today announces the launch of Fair Trade Certified™ coconut products into the global market. Beginning with coconut waters and oils, Fair Trade USA welcomes the versatile nut into its offerings with the aim of improving the lives of small-scale coconut farmers, and protecting workers in coconut processing facilities.