To truly make a difference during a disaster, we know providing information — from the latest weather updates and best evacuation routes to tips for people staying in place — is just step one. Step two is action. Our 2017 news coverage emphasized the magnitude of the challenges faced by people in affected areas. It also helped mobilize citizen action as we connected viewers with relief organizations offering financial and logistical aid.

Opening the nation’s eyes to the dire circumstances, infrastructure damage, and human struggle was vital to rallying support.

KEY TAKEWAYS

1. We mobilized companywide to help employees, customers, and communities during 2017’s disasters.
2. Comcast NBCUniversal helped generate over $130 million for recovery efforts in all these communities.
3. We opened a full-time news bureau in Puerto Rico to report on the devastation caused by Hurricane Maria.

Every year on Comcast Cares Day, our employees get their hands dirty to give back to their communities – and this year was no exception. 

Later this week, tens of thousands of Comcast and NBCUniversal employees, and their friends and families, along with hundreds of nonprofit organizations, will join hands to drive positive change in the communities we serve during the 17th annual Comcast Cares Day.

Many volunteers will paint schools and community centers, clean parks and playgrounds, and sort and stock food and clothing to be shared with children and families in local communities.